Reports: Music

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Smart Speakers and Headphone Market Shares
Expanding Streaming’s Addressable Base

Cover image for Smart Speakers and Headphone Market Shares

Mark Mulligan

October 2019

Apple

Beats

Spotify

The rise of digital pushed music out of the home stereo and into the earbud. Over recent years this has created a booming market for headphones, but speakers are fighting back – driven in large part by tech majors using smart speakers as a Trojan horse for expanding into the home.

Music Publishing
A Full-Stack Revolution

Cover image for Music Publishing

Mark Mulligan

October 2019

Spotify

Music publishing

Pandora

Tencent’s bid for 10% of Universal Music Group has set a new high-water mark for what risks becoming an overheated music rights mergers and acquisitions (M&A) sector. However, investment appetite remains strong and catalogue supply constrained, so there will be plenty more activity before the inevitable contraction.

Leaving Legacy Behind
Music Marketing Responds to Streaming

Cover image for Leaving Legacy Behind

Keith Jopling

October 2019

music marketing

Music marketing has changed for good Marketing music has never been straightforward. That’s why, back in the day, label executives would use the single as the shortcut to finding an audience on which to foster the artist, and even more importantly, their latest album.

The Playlist Revolution
Streaming’s Battleground

Cover image for The Playlist Revolution

Zach Fuller

September 2019

Streaming Music

Apple

Spotify

Playlists are swiftly becoming the lingua franca of the music streaming economy. While most closely associated with Spotify, playlists are now central to streaming as an entire sector. While playlists may not yet have become the dominant use case for streaming music in the way that binge watching is for video, they are transforming how audiences co...

Music Consumer Behaviour Q2 2019
Fragmentation and Disruption

Cover image for Music Consumer Behaviour Q2 2019

Mark Mulligan

September 2019

Music consumers

iTunes store

Spotify

This report presents key trends and analysis from MIDiA’s quarterly Music Brand Tracker survey, including places of listening, streaming music activities, radio, demographics, streaming app users, time spent listening and top streamed artists. Companies...

Spotify Q2 2019 Earnings
Mature Markets Still the Engine Room of Growth

Cover image for Spotify Q2 2019 Earnings

Mark Mulligan

August 2019

Subscriptions

Streaming

Streaming Music

Q2 2019 was another solid quarter for Spotify, adding the same number of subscribers it typically does in promotional quarters. Core metrics such as churn and average revenue per user (ARPU) all moved in the right direction, but Spotify remains out of contract with two major label partners and needs emerging markets’ subscriber growth to start pi...

The Global Music Publishing Market
Streaming Shifts the Conversation

Cover image for The Global Music Publishing Market

Zach Fuller

August 2019

Apple

Spotify

Spotify

The effects of music streaming having supplanted both the download and the CD as the mainstream format for recorded music (accounting for 50% of total recorded revenue in 2018) are being keenly felt across the music publishing industry. The DNA of streaming consumption (playlists, lower mechanical royalties, less revenue on average for superstar ca...

Artist Fandom
The Artist Marketing Playbook Needs Rewriting

Cover image for Artist Fandom

Mark Mulligan

July 2019

Spotify

Artists

Taylor Swift

The whole essence of fandom is being turned upside down. An emerging crop of streaming native artists is finding its audience in a much more targeted and efficient way than via traditional music marketing. Instead of blowing a huge budget on carpet bombing TV, radio, and print, online artists and their teams are finding their exact audiences by foc...

Independent Artists
The Music Industry Rewritten

Cover image for Independent Artists

Mark Mulligan

July 2019

Creators

Labels

rhapsody

The rise of independent artists is one of the most important changes to happen to the modern recorded music business. While traditional label models still dominate, ever more artists are pursuing non-traditional alternatives, ranging from self-releasing through to joint-venture label service deals with majors.

State of the Music Publishing Nation

Cover image for State of the Music Publishing Nation

Mark Mulligan and Zach Fuller

June 2019

Spotify

Spotify

Kobalt

This report, a first from MIDiA dedicated to the music publishing space, addresses the most important trends in the industry. With 2018 seeing revenues continue their accelerated growth and music publishing emerging as an asset class, now is opportune to reflect on one of the often misunderstood and hence undervalued aspects of the recorded music i...

Independent Artists
The Age of Empowerment

Cover image for Independent Artists

Keith Jopling and Mark Mulligan

June 2019

Audience Insight

Key takeaways A sector with real scale. Artists without record labels generated $643.1 million in 2018, up 35% from 2017. These independent artists represent the fastest-growing segment of the global recorded music business, a segment of global scale with real impact and influence.

The Classical Music Market
Streaming's Next Genre?

Cover image for The Classical Music Market

Keith Jopling, Mark Mulligan and Zach Fuller

June 2019

About this research This study was put together by MIDiA research from an online consumer survey of 8,000 adult music consumers across eight markets: the USA, UK, Germany, Austria, Denmark, Sweden, Mexico and South Korea. Additionally, MIDiA's 2018 market models were used to calculate market values and trends for the classical genre.

Spotify Q1 2019 Earnings

Cover image for Spotify Q1 2019 Earnings

Mark Mulligan

May 2019

Subscriptions

Streaming

Streaming Music

Q1 2019 was a quarter of milestones for Spotify, hitting 100 million subscribers, launching in India and becoming a podcast company. However, it was also a quarter in which a number of metrics started to soften. With the exception of ad revenue, none of these subtle shifts are enough on their own to provoke any serious concern.

State of the Streaming Nation 3.0
Multi-Paced Growth

Cover image for State of the Streaming Nation 3.0

Mark Mulligan

May 2019

Subscriptions

Streaming

Streaming Music

2018 was yet another strong year for streaming music growth, with the leading streaming services consolidating their market shares. Consumer adoption continues to grow but as leading markets mature, future growth will depend upon mid-tier markets and later on emerging markets.

Music Marketing
Niche is the New Mainstream

Cover image for Music Marketing

Mark Mulligan

May 2019

Streaming

Streaming Music

Spotify

Streaming personalisation and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural moments; artist brands built by traditional mass media. This fire-hydrant approach to marketing lacked both accountability and effective targeting.

One Billion-Plus YouTube Music Videos
Latin Takeover

Cover image for One Billion-Plus YouTube Music Videos

Mark Mulligan

April 2019

Spotify

YouTube

YouTube

While rightsholders and YouTube fought a bitter war of words around Article 13 in 2018, the platform further underscored its importance for creating global superstars. With audiences fragmenting into algorithmically defined niches, YouTube and Vevo continue to create truly global scale audiences.

Profiling the Live Music Consumer
How Streaming Behaviours are Changing the Face of the Live Music Business

Cover image for Profiling the Live Music Consumer

Zach Fuller

April 2019

Spotify

YouTube

Deezer

Live music revenues grew dramatically throughout the piracy years of the 2000s and early 2010s, with festivals in particular gaining popularity while the recorded music industry grappled with the existential threat of peer-to-peer (P2P) downloads. However, the recorded music industry is in a very different place now than it was then.

El mercado latinoamericano de transmisión de música
YouTube y Spotify se consolidan

Cover image for El mercado latinoamericano de transmisión de música

Leo Morel

April 2019

Streaming

Streaming Music

Latin America

Una imagen a 20.000 pies: Latinoamérica se ha convertido rápidamente en uno de los más importantes mercados de transmisión de música, debido a la acelerada adopción de los consumidores, creciente adquisición de teléfonos inteligentes, gran disponibilidad de servicios de transmisión y el rápido crecimiento en los ingresos tanto de pago com...

Youtube e Spotify tomam conta do mercado latino-americano de streaming de música

Cover image for Youtube e Spotify tomam conta do mercado latino-americano de streaming de música

Leo Morel

April 2019

Streaming

Streaming Music

Latin America

Visão Geral: A América Latina tornou-se um dos mais importantes mercados de streaming de música devido a fatores como a acelerada adoção por parte do consumidor, a crescente proliferação de smartphones, a significativa oferta de serviços de streaming e o rápido crescimento das receitas das assinaturas gratuitas e pagas.

Latin America Streaming Music Market
YouTube and Spotify Take Hold

Cover image for Latin America Streaming Music Market

Leo Morel

March 2019

Streaming

Streaming Music

iTunes

Latin America has fast become one of the most important streaming music markets due to accelerating consumer adoption, growing smartphone ownership, strong streaming service availability and fast-growing revenue across both free and paid. Brazil and Mexico, the leading regional markets, have the potential to become major music markets.

‹
1
2
3
4
5
6
7
8
9
10
11
12
13
›

Showing 141 to 160 of 257 results.