Music Reports from MIDiA Research

State of the YouTube Music Economy 3.0 -
End of the Beginning

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Report by Mark Mulligan

30 Oct 2020

This is the third bi-annual report of its kind, providing the most comprehensive view available of the YouTube music economy. It presents data for revenues, royalty payments, streams, subscribers, user...

The Rising Power of UGC

Report by Mark Mulligan and Keith Jopling

26 Oct 2020

user generated content

About this report Audible Magic has commissioned MIDiA to produce a White Paper on the rising power of UGC and the untapped opportunity to monetise the growth in UGC consumer behaviours and new platforms....

Independent Artists
Pathfinding Through a Pandemic

Report by Mark Mulligan and Keith Jopling

30 Sep 2020

Free Report

artist income

independent artists

Music Streaming

2019 was yet another stand-out year for independent artists, with revenues, streams and market shares all growing strongly. Then, along came COVID-19 and the world turned upside down. However, in lockdown...

MIDiA Research Artist Survey Q2 2020

Report by Mark Mulligan and Keith Jopling

18 Sep 2020

independent artists

Music

charts

This deck presents findings from MIDiA's Q2 2020 survey of music artists, assessing the impact on their careers in the wake of the coronavirus. It consists of 13 charts/graphs/table slides. The full...

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

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Report by Mark Mulligan

18 Sep 2020

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual label...

Music Discovery
Streaming’s Growing Role

Report by Mark Mulligan

24 Aug 2020

Streaming

Streaming Music

Spotify

Radio has long led music discovery and continues to do so today. However, streaming – both audio and video – are making up ground fast, especially among more engaged and younger music fans. These shifts...

Music Marketing
The Velocity Game

Report by Mark Mulligan

24 Aug 2020

Spotify

YouTube

Music streaming has become so central to the functioning of the record label business model that labels are becoming beholden to streaming service optimisation. A shift towards ever-larger numbers of new...

Spotify Q2 2020 Earnings
In the Shadow of COVID

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Report by Mark Mulligan

18 Aug 2020

Subscriptions

Streaming

Streaming Music

Spotify’s share price grew strongly in June 2020, with the markets responding positively to its podcast investments. However, while that increase was sustained throughout July, by mid-August the share...

MIDiA Research 2020-2027 Global Music Forecasts
Volume Trumps Value as Emerging Markets Dominate Growth

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Report by Mark Mulligan

21 Jul 2020

music revenue

Spotify

YouTube

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are retail values and in billions of US dollars unless otherwise stated....

Recession Impact
Music Industry 2020 Growth Scenarios

Report by Mark Mulligan

29 Jun 2020

live music

music publishing

record labels

As part of MIDiA’s research stream focused on how COVID-19 is impacting the entertainment industries, this report explores how the combination of lockdown measures and the coming recession will impact...

Recovery Economics
Outlook for Music, Games, Video & Sports

Report by Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

19 Jun 2020

Video

recorded music

Music Streaming

MIDiA analysts present in this webinar report how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of...

Recovery Economics
Bounce Forward not Back - Slides

Report by Mark Mulligan, Tim Mulligan, Karol Severin and Keith Jopling

11 Jun 2020

Free Report

Video

Music

Games

MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new...

Spotify Q1 2020 Earnings
First Signs of Pre-Recession Weakness

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Report by Mark Mulligan

29 May 2020

Spotify

Alphabet

2020 was a solid quarter for Spotify but showed early signs of COVID-19 impact across premium and especially ad supported. With a global recession looming, these may be the first signs of vulnerability...

Radio is Switched On Again
Strategies for 2020 and Beyond

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Report by Keith Jopling and Mark Mulligan

15 May 2020

Spotify

YouTube

BBC

Just what is radio? Radio is branded and produced show content known best in the form of live (or pre-recorded) broadcast. However, the definition of ‘radio’ is shifting away from the broadcast format...

Recovery Economics
Music, Games, Live Streams and the Future of Concerts

Report by Mark Mulligan, Karol Severin and Keith Jopling

11 May 2020

live music

live

artists

In April 2020 Travis Scott’s Fortnite event pulled in 27 million players. While this was happening, the global artist community was scrambling to plug the income and engagement gap caused by COVID-19’s...

India Music Consumer Behaviour
Fragmentation and Disruption

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Report by Mark Mulligan and Srishti Das

28 Apr 2020

Consumer Behaviour

Spotify

YouTube

This report presents key trends and analysis from MIDiA’s Q1 2019 India Consumer Survey, including streaming music activities, radio, streaming app users, factors driving streaming adoption and...

Music Consumer Survey
Country Snapshots

Report by Mark Mulligan

27 Mar 2020

Consumer Behaviour

Streaming

US

Music consumer survey country snapshots for US, UK, Canada, Australia, Germany, Spain, and Sweden.

Recorded Music Market 2019
A Thriving and Transforming Industry

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Report by Mark Mulligan

3 Mar 2020

music sales

Streaming

Streaming Music

With five successive years of growth, the recorded music market has transitioned from a recovering industry into a thriving business. The stars are aligning, with growing consumer demand, business model...

Spotify Q4 2019 Earnings
Great Year for Premium, Less So for Ad Supported

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Report by Mark Mulligan

29 Feb 2020

Subscriptions

Streaming

Streaming Music

2019 was another strong year for Spotify’s premium business, in which it saw off growing competition to retain its leading global market share. But it was also another year in which Spotify’s ad-supported...

Insurgents and Incumbents
How the 2020s Will Remake the Music Business

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Report by Mark Mulligan

24 Jan 2020

creators

iTunes

Spotify

As it enters the third decade of the millennium, the recorded music business is in rude health. Revenues are about to enter the second half of a decade of annual growth, streaming is booming, and investment...

Reports: Music