Reports: Music Products

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Next Generation Music Products
Monetising Super Fans With Interactive Artist Subscriptions

Cover image for Next Generation Music Products
Mark Mulligan
Music Products
Innovation
Fandom
There is a growing disconnect between fan engagement and fan monetisation. Facebook and YouTube took artist-fan engagement to the masses, but music spending is still falling. Aficionados, the super fans that drive most revenue, are both being taken for granted and reducing their spend, trading down from multiple albums a month to 9.
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