Blog: Product Strategy - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The slow-TV opportunity

Cover image for The slow-TV opportunity
Samuel Griffin
Video
Product Strategy
Since its debut in 2010, Netflix’s Fireplace for Your Home – consisting of three one-hour long episodes of crackling, rolling, digital flames – has been a semi-popular release on the platform. This year, for the first time, however, the show made it into the global top 10 most watched shows during the week leading up to Christmas, spanning across 10 countries across Europe and the Americas.
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Spotify re-positions two-tier licensing (we are getting closer, and it can be even better)

Cover image for Spotify re-positions two-tier licensing (we are getting closer, and it can be even better)
Mark Mulligan
Two tier licensing
Streaming Royalties
Streaming
Spotify released a blog post laying out how it wants the world to understand its new two-tier royalty system. The positioning is clear, leading with the statement that it will drive “an additional $1 billion toward[s] emerging and professional artists” and the PR push included several supporting quotes from the independent sector (with no major label quote to be seen).
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Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?

Cover image for Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?
Ben Woods
Social video
YouTube
Generative AI
In this entertainment age dominated by technology platforms, in-app engagement time has become a key measure of success. The fierce competition for available viewing time is what makes it crucial. For video, unbroken watch time is the north star – albeit a hard one to reach when social video’s personalised algorithms are duking it out with streaming TV for the viewer’s full attention.
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Why artist subscriptions are the perfect partner to two-tier licensing

Cover image for Why artist subscriptions are the perfect partner to two-tier licensing
Mark Mulligan
Streaming
Spotify
Podcasts
With two-tier licensing now a thing , it is time to focus the discussion on how to add new components to the DSP ecosystem that will help long-tail artists continue to thrive in this brave new world. There are many positives that two-tier licensing will bring (helping mid-tier artist remuneration, attaching an appropriate premium to lean-forward listening, etc.
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Spotify versus Apple Podcasts: The podcast analytics race has begun

Cover image for Spotify versus Apple Podcasts: The podcast analytics race has begun
Annie Langston
Spotify
Podcasts
Creators
First announced at Podcast Movement in August 2023, Spotify is now rolling out new features and analytics tools to aid podcast discovery. While Apple Podcast’s recent updates target a specific type of creator — creators with subscriptions (and therefore, established audiences) — Spotify is casting a wider creator net and focusing on empowering lesser-known creators to customise their pages.
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How AI can empower creators by cutting through content saturation

Cover image for How AI can empower creators by cutting through content saturation
Ben Woods
Social video
YouTube
AI
When YouTube’s chief executive Neal Mohan recently revealed a suite of AI tools to support creators, he aimed to drastically reduce the time it takes to produce content. Among those innovations were AI-driven topic suggestions for videos; AI generated photo and video backgrounds for short-form content; AI support for selecting copyright-free music; simplified video editing and an AI-powered dubbing tool to help creators expand beyond their core markets.
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