Blog: Product Strategy - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Gen AI music platforms are niche among consumers — is being *too* easy the problem?

Cover image for Gen AI music platforms are niche among consumers — is being *too* easy the problem?
Tatiana Cirisano
artificial intelligence
Generative AI
udio
We all know how hype cycles work: a new technological advancement arrives, and industries rush to apply it to anything and everything. In these situations, it is useful to ask: What problem or need is this technology actually addressing? Usually, the answer is where the real opportunity lies (or, depending on where you sit, the real disruption).
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Chasing the zeitgeist: why speed trumps creativity in social video marketing

Cover image for Chasing the zeitgeist: why speed trumps creativity in social video marketing
Ben Woods
Video creators
creator tools
TikTok
TikTok has redefined what it means to be part of a cultural moment. In the past, engaging with trends meant being a consumer of content that captured the spirit of the time. For video, this was largely expressed through watercooler moments, where discussing the most popular TV shows and movies with friends, family, and colleagues was a symbol of one’s cultural capital.
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Collector’s editions are becoming a backdoor for monetising early access

Cover image for Collector’s editions are becoming a backdoor for monetising early access
Rhys Elliott
Xbox
Xbox Game Pass
Ubisoft
Since publishers first increased AAA game prices from $60 to $70 in 2020, many people have asked MIDiA if publishers will raise that price further. Our answer: they already have – sort of, anyway. Via collector’s editions – more expensive versions of games with extra content – publishers are already leveraging superfans’ FOMO to grow launch revenues.
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Game budgets have gone out of control – let's shrink the scope

Cover image for Game budgets have gone out of control – let's shrink the scope
Rhys Elliott
PlayStation Productions
Xbox
Nintendo
AAA game development budgets and timelines for single-player games are getting out of hand. This was not always the case, but there has been an insidious creep over the past 20 years. While the cost of game development is a black box, leaks and disclosures around court cases and acquisitions show that budgets are now in the hundreds of millions for many AAA games.
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