Blue Wire and fuboTV’s new deal is a slam dunk for sports podcasts
Sports podcasts, hosted by sports writers, athletes, and other creators, are among the top podcast genres, as 30% of podcast listeners say they regularly listen to sports podcasts. Many platforms and networks have explored the genre, such as iHeart , which has deals with the NHL and NBA, and Spotify, which acquired sports and pop-culture-focused network The Ringer in 2020.
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