MIDiA Blog - Page 47

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Major label revenue surged in 2021, but what does that mean?

Cover image for Major label revenue surged in 2021, but what does that mean?

Mark Mulligan

7 Jan 2022

Major label revenue surged in 2021, but what does that mean? 2021 was an anomalous year for the recorded music market. Two of the majors did an IPO, the pandemic continued to disrupt the marketplace, and major label revenues grew at unprecedented rates.

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Ubisoft+ is coming to Xbox as shifts in distribution continue

Cover image for Ubisoft+ is coming to Xbox as shifts in distribution continue

Karol Severin

6 Jan 2022

games distribution

Ubisoft has announced that its subscription service Ubisoft+, currently available on PC, will come to Xbox in the future. It will also make its upcoming title Rainbox Six Exploration available on Xbox Game Pass and PC Game Pass from day one.

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2022 will be a reckoning point for cultural value in digital entertainment

Cover image for 2022 will be a reckoning point for cultural value in digital entertainment

Hanna Kahlert

5 Jan 2022

The turn of the year has kicked off with a bang for digital entertainment – well in keeping with the 20’s so far. $2.2 million worth of ape jpegs have been stolen . Vinyl sales were reported to have reached a 30-year record .

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The key strategic drivers that will shape D2C video in 2022

Cover image for The key strategic drivers that will shape D2C video in 2022

Tim Mulligan

4 Jan 2022

We are one week away from the Hybrid Futures | MIDiA 2022 Predictions Webinar ,where the MIDiA Research team will be going through the big trends that are sweeping across digital entertainment in 2022.

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Why UK Christmas number ones are the current charity of choice

Cover image for Why UK Christmas number ones are the current charity of choice

Ashleigh Millar

23 Dec 2021

Christmas streams

It is the most wonderful time of year… we get to watch (and influence) the fight for the Official Charts’ UK Christmas number one. And in the lead for, arguably, the most coveted spot in UK music is none other than internet star LadBaby, featuring his wife and pop icons Ed Sheeran and Elton John .

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Formula One’s rise of the creators shines a ray of hope on the future of the sport

Cover image for Formula One’s rise of the creators shines a ray of hope on the future of the sport

Srishti Das

22 Dec 2021

Creator economy

Last week marked the end of an eventful year for Formula One with the tight championship fight between Max Verstappen and Lewis Hamilton. The hue and cry over the International Automobile Federation (FIA) regulations was a popular point of discussion among motor sports fans around the world.

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Is CNN+ an idea ahead or behind the video D2C times?

Cover image for Is CNN+ an idea ahead or behind the video D2C times?

Tim Mulligan

21 Dec 2021

Business Strategy

International news network CNN looks like it finally has a launch date for its direct-to-consumer (D2C) subscription service CNN+. According to Bloomberg , the D2C service is due to launch in March at a price point of $5.

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How SZA is building a model for fan base advisory boards

Cover image for How SZA is building a model for fan base advisory boards

Tatiana Cirisano

20 Dec 2021

Earlier this month, SZA scored her highest-charting solo single with the breakup track ‘I Hate U’. Perhaps the more interesting milestone for us is that ‘I Hate U’ marks the second time she has reached new career heights by using her fans as an advisory board for single releases, following ‘Good Days’ last year.

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2022 MIDiA predictions: the year of the creator

Cover image for 2022 MIDiA predictions: the year of the creator

Mark Mulligan

20 Dec 2021

midia predictions

MIDiA Research Predictions

Media and Marketing

With 2021 nearly behind us, and 2022 fast approaching, it is that of year for the MIDiA predictions report. We have been publishing our predictions reports since 2016, and apart from being good fun to do, we have also established a pretty good track record of success.

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Why the NFT hype will inevitably reach a (painful) normalisation point

Cover image for Why the NFT hype will inevitably reach a (painful) normalisation point

Hanna Kahlert

17 Dec 2021

Few conversations are safe from the inevitable NFT mention these days, with everything from complimentary digital badges from events , to art sale authentication , to the whopping $25 million in music industry revenue that was generated in March 2021 during the early stages of the hype.

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What BandLab and Bruce Springsteen tell us about the music business at the end of 2021

Cover image for What BandLab and Bruce Springsteen tell us about the music business at the end of 2021

Mark Mulligan

17 Dec 2021

music catalogues

Creator economy

2021 was another year in which capital continued to flow into the music business at pace. Two deals that got over the line before year end have shone an interesting light on the differing strategies that are underpinning this investment: Bruce Springsteen sold his catalogue to Sony Music for between $500-550 million ,while BandLab raised $53 million against a valuation of $303 million.

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Gamer penetration: Two findings from end-of-year health check

Cover image for Gamer penetration: Two findings from end-of-year health check

Karol Severin

16 Dec 2021

gamer penetration

Gamer demographics

Gamer penetration is one of those stats that most people are intuitively aware of – mobile is the largest, followed by PC and console gamer bases…However, when we get complacent with existing knowledge and take it for granted for too long, this is when one runs a risk of missing something important.

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Why DAZN needs to use its new LaLiga rights to invest in global sports fandom

Cover image for Why DAZN needs to use its new LaLiga rights to invest in global sports fandom

Tim Mulligan

14 Dec 2021

post-broadcast sports

Yesterday saw OTT sports service DAZN announce that it had been awarded the local broadcast rights to LaLiga matches over the next five seasons, from 2022 to 2027. The deal, which is worth €4.95 billion over the five-year period, has been jointly secured with Spanish pay-TV operator Movistar (which has carried the DAZN linear channels since January 2021).

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Subliminal marketing in the social era

Cover image for Subliminal marketing in the social era

Ashleigh Millar

10 Dec 2021

music marketing

Media & Marketing

Our millennial readers might recall the days of their first email accounts – back in the nineties and noughties – when their friends would send them chain mail with the threat of some ghoulish creature visiting them in the night if they did not forward the email on to *insert number here* friends.

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The creator economy has a sustainability problem

Cover image for The creator economy has a sustainability problem

Tatiana Cirisano

10 Dec 2021

Last week, The Washington Post published a profile of Twitch gaming streamer, Tyler Steinkamp, a 26-year-old self-made millionaire who daydreams about “how blissful it must be to work in a cubicle”.

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PlayStation Plus overhaul: a defensive catch-up move, or foundation for growth offensive?

Cover image for PlayStation Plus overhaul: a defensive catch-up move, or foundation for growth offensive?

Karol Severin

9 Dec 2021

games subscriptions

According to Bloomberg citing people familiar with the matter, Sony plans to weave PlayStation Now (its on-demand games streaming offering) into PlayStation Plus (subscription necessary to access multiplayer features, and a small, windowed selection of games).

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The internationalisation of content: What it means when local goes global

Cover image for The internationalisation of content: What it means when local goes global

Hanna Kahlert

8 Dec 2021

internationalisation

Digital-first life has broken down cultural borders, allowing content and fans from all over the world to spread far and wide on both a niche and mainstream level. It is now possible for small independent artists to have substantial yet geographically disparate global fanbases, and for mainstream artists with global name recognition to have only small cores of dedicated fans.

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Audiomack and the coming monetisation / remuneration tipping point

Cover image for Audiomack and the coming monetisation / remuneration tipping point

Mark Mulligan

8 Dec 2021

digital collectibles

The music business is approaching a monetisation / remuneration tipping point. Long- and mid-tail creators are fast realising that, even with the most revolutionary of changes to royalty structures, streaming is never going to deliver enough income.

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Hayu’s arrival in India means a reality check for the reality genre

Cover image for Hayu’s arrival in India means a reality check for the reality genre

Tim Mulligan

7 Dec 2021

Keeping Up With the Kardashians

Hayu , the reality TV niche SVOD service, launches in India on Thursday. Its parent company, NBCUniversal, has decided to make the 1.3 billion strong market the 28thterritory in which Hayu is now available.

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Web 3.0 will be social-first

Cover image for Web 3.0 will be social-first

Hanna Kahlert

6 Dec 2021

Fame has now been replaced by one-hit overnight viral sensations, niche can now be of more strategic value than mainstream , and 16-19-year-old males are buying high fashion on Fortnite. Digital-first entertainment has not only changed the ‘how’ of success, but also the ‘what’ and the ‘why’.

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