MIDiA Blog - Page 44

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Spotify’s Loud and Clear is about fandom, not royalties

Cover image for Spotify’s Loud and Clear is about fandom, not royalties

Tatiana Cirisano

24 Mar 2022

Streaming Music

Streaming Royalties

Spotify has updated its Loud & Clear website exploring how it pays royalties to rightsholders, and it claims that more artists are earning income on the platform than ever before. Many in the music industry will spend today picking apart these claims, and they will be right to do so.

min read

Elden Ring’s early success shows that traditional gaming experiences are still relevant

Cover image for Elden Ring’s early success shows that traditional gaming experiences are still relevant

Perry Gresham

24 Mar 2022

niche is the new mainstream

From Software’s hardcore action role-playing game (ARPG), Elden Ring, has outperformed even the most optimistic predictions, resulting in the biggest game launch in recent history (excluding yearly titans Call of Duty and FIFA).

min read

The metaverse hype will need to account for screen fatigue in an increasingly digital world

Cover image for The metaverse hype will need to account for screen fatigue in an increasingly digital world

Hanna Kahlert

24 Mar 2022

Media and Marketing

Cultural trends

The last two years have completely reoriented the dynamic between digital-first and in-person life. Digital entertainment has boomed under successive lockdowns, streaming has dominated consumption formats, and creation has been shifted from big studios to at-home DIY – in music, video, art, and ev...

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Did independents really do three times worse than the majors in 2021?

Cover image for Did independents really do three times worse than the majors in 2021?

Mark Mulligan

22 Mar 2022

Business Strategy

Today, the IFPI released its estimates for the global recorded music market, with reported revenues of $25.9 billion. Last year, the IFPI estimated global revenues to be $21.6 billion (note that the IFPI retrospectively changes its historical figures every year, but you can see its actual 2020 figur...

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Why Netflix is reminding its users that it is not a utility

Cover image for Why Netflix is reminding its users that it is not a utility

Tim Mulligan

22 Mar 2022

password sharing

The weekend was rife with Netflix users (as opposed to subscribing members) upset with the password sharing prompt currently being tested in Chile, Costa Rica, and Peru. The feature prompts users to add subscriber accounts for up to two people, that they do not live with, at a lower price.

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Recorded music market shares 2021 – Red letter year

Cover image for Recorded music market shares 2021 – Red letter year

Mark Mulligan

18 Mar 2022

Record music market

global music revenues

label trade revenues 2021

We suggested back in 2020, that 2021 was going to be a strong year for the recorded music market. As it turns out, 2021 was the fastest growing year in living memory, with growth across most formats, contrasting strongly with 2020 when streaming was the only growth segment.

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The live audio craze sparked in lockdown – but will it be part of our new normal?

Cover image for The live audio craze sparked in lockdown – but will it be part of our new normal?

Annie Langston

17 Mar 2022

During the pandemic, live audio (arguably a new generation of radio) became a much-needed distraction and comfort to many people in lockdown. Clubhouse, which originally began with invite-only exclusivity, sparked a unique interest in this format, inspiring other companies to launch similar services.

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What the music industry can learn from play-to-earn gaming

Cover image for What the music industry can learn from play-to-earn gaming

Tatiana Cirisano

16 Mar 2022

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in the attention economy , entertainment companies must give people reasons — not just ways — to...

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Why Instagram will introduce NFTs to the gig economy in a big way

Cover image for Why Instagram will introduce NFTs to the gig economy in a big way

Hanna Kahlert

16 Mar 2022

In a conversation at SXSW, Mark Zuckerberg dropped that Instagram was going to be incorporating NFTs in the ‘near term’, pending some technological tweaks. While he was sparse on the detail, initial stages would likely allow users to bring their existing NFTs on the platform, and later on, poten...

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Why MGM is so important to Amazon Prime Video

Cover image for Why MGM is so important to Amazon Prime Video

Tim Mulligan

15 Mar 2022

Metro Goldwyn Mayer (MGM)

Amazon Prime Video

In the absence of any last minute objection from EU regulators today, Amazon’s $8.45 billion acquisition of film studio MGM will be approved this month, pending the outstanding US Federal Trade Commission’s ruling on whether the deal violates anti-trust law that will be decided later this month.

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Quick Take: Regulation and war are leading the global games industry's trajectory to diverge

Cover image for Quick Take: Regulation and war are leading the global games industry's trajectory to diverge

Karol Severin

11 Mar 2022

Over the last few years, the traditional unit sales-based model in games has been increasingly moving towards engagement-led models. In other words, we are moving away from costly price points to buy complete games – instead the industry is turning towards a set-up, where access to games is more c...

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Why TikTok is primed to become the next-generation music company

Cover image for Why TikTok is primed to become the next-generation music company

Tatiana Cirisano

10 Mar 2022

By now, TikTok’s impact on popular music is well-established. The platform routinely catapults songs to hit status, and it has become a regular part of digital marketing campaigns. But behind the scenes, something deeper is happening.

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Spotify’s Car Thing has radio listening in its sights

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Annie Langston

10 Mar 2022

The adoption of streaming into our audio experiences has created an industry-disrupting practice that broke away from physical forms of consumption. The hardware we once relied on has been seamlessly replaced by streaming platforms.

min read

Why Dolly Parton may want to wait before selling her catalogue

Cover image for Why Dolly Parton may want to wait before selling her catalogue

Mark Mulligan

10 Mar 2022

Cultural trends

In a recent interview with the BBC, Dolly Parton said that she is considering selling her publishing catalogue, stating that she would simply launch a new publishing company and start all over again. On the one hand, this is not the first time she has publicly pondered the move (the first time was i...

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“Creativity has no genre”: What it takes to make it in music

Cover image for “Creativity has no genre”: What it takes to make it in music

Hanna Kahlert

8 Mar 2022

international womens day

The last few years have brought huge shifts in the music industry, from the rise of streaming to the prominence of readily-available creator tools. They have also brought cultural changes in music and beyond.

min read

Why Netflix is now doubling down on non-video content

Cover image for Why Netflix is now doubling down on non-video content

Tim Mulligan

8 Mar 2022

Last week was a big week for Netflix’s future-proofing strategy. On March 1stit announced its decision to acquire Finnish games publisher Next Games for €65 million (USD $70 million). Next Games publishes and operates mobile games focused on driving social fandom.

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Webinar: Games companies’ video opportunity

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Karol Severin

3 Mar 2022

Traditionally, games companies predominantly used games video for marketing purposes. This made perfect sense in the era of unit sales and early-adoption stages of games-related video. Today, 30% of console gamers view games-related videos every month.

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Epic Games, Bandcamp, and fandom for the ‘me’ generation

Cover image for Epic Games, Bandcamp, and fandom for the ‘me’ generation

Mark Mulligan

3 Mar 2022

Cultural trends

Honestly, it has been a struggle to find the inspiration to write a blog post about the music industry, considering what is going on in the world at the moment. But along came this story, which is eye opening enough to put virtual pen to paper: Epic Games buys Bandcamp.

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Non-music companies should be taking notes from the music marketing playbook

Cover image for Non-music companies should be taking notes from the music marketing playbook

Ashleigh Millar

2 Mar 2022

It is evident that the music industry’s social media marketing model – specifically on TikTok – is particularly effective in elevating the careers and profiles of the new generation of music artists, songwriters, and producers alike.

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Social media has become the default news platform for digital natives (for better and / or worse)

Cover image for Social media has become the default news platform for digital natives (for better and / or worse)

Hanna Kahlert

2 Mar 2022

The tragic turn of events last week in Ukraine have shaken Europe and the world. People are frightened, politicians are tense, markets are volatile , and no one knows what will come next. However, as news has emerged of the situation, an interesting phenomenon has become clear: while robust reportin...

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