MIDiA Blog - Page 55

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Webinar April 21-22: the future is monetising fandom, not attention

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Dara Jegede

6 Apr 2021

2021 will be a pivotal year for games and OTT services. The long-term behavioural impact on consumers who have spent a year glued to screens for all aspects of their lives – work, social, communication and entertainment – is still unfolding and point to a regression in the current positive sentiment around digital.

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Video - Day 1: Future-proofing growth and curtailing subscriber churn post pandemic

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Dara Jegede

6 Apr 2021

The ‘COVID-bounce’ effect from the 2020 pandemic created a business windfall for many video providers and OTT services – some of which saw multi-year subscriber increases happen within months. Video experienced the biggest bump in engagement and will be doubly impacted as the rebound to ‘in real life’ and pre-pandemic activities continues.

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Games - Day 2: Beyond gaming to cross-entertainment partnerships

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Dara Jegede

6 Apr 2021

Building on the discussions from Day 1, Day 2 looks at opportunities in cross-entertainment partnerships and in-game spending. In-game spending increased in 2020 as gaming’s cultural importance grew to become an ideal destination for young consumers to define and express their digital personas during a time of limited social interaction, highlighting the commercial opportunity for games companies to serve the image and sense of belonging needs of consumers via virtual goods and services in games environments and beyond.

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Microsoft’s interest in Discord confirms MIDiA’s prediction

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Karol Severin

31 Mar 2021

In November 2020, we wrote the below in our annual predictions report . “Upping gaming experiences via ‘infrastructural acquisitions’: As non-gaming entertainment increasingly embeds in games, companies will look to upgrade their ecosystems to cater beyond consumers’ gaming needs and instead focus across their entire digital entertainment and social lives.

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Creator tools platforms could become social networks

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Mark Mulligan

31 Mar 2021

Product Strategy

With all the growing interest and investment in creator tools companies, music production platform Bandlab hitting 30 million users points to a longer-term future for the space – one in which the boundaries spread far beyond the base of music makers.

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How Amazon could enhance its NFL coverage with virtual concert experiences

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Kriss Thakrar

30 Mar 2021

Amazon Prime has acquired the exclusive Thursday Night Football (TNF) rights to 15 NFL games, marking a new era for the world’s most valuable sports league. This shift is a giant step towards the normalisation of live entertainment on SVOD platforms as it takes Amazon’s four-year coverage of TNF beyond digital and into exclusive broadcast territory – making the ecommerce platform the only place to view TNF between 2023 and 2033.

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When women don’t make music: The sunset of Indian Folk

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Hanna Kahlert

29 Mar 2021

indian folk music

MIDiA recently released a study on the experiences of women in the music industry ( free to download here ), discussing both the broad-level challenges they face – but also pointing to the positives, the opportunities, and the methods that are working and can work to build a better industry of the future.

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D-Day for sports has finally arrived (in Italy)

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Tim Mulligan

29 Mar 2021

Last Friday the sporting world moved one pivotal step closer to a streaming-first future. Sports video subscription service DAZN has now secured the rights to broadcast all Serie A matches for the next three years.

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BE THE CHANGE: WOMEN MAKING MUSIC 2021

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Dara Jegede

25 Mar 2021

Content Creators

Independent artists

BE THE CHANGE: WOMEN MAKING MUSIC 2021 TuneCore and Believe Partner with MIDiA for First of its Kind Global Study LONDON, BROOKLYN AND PARIS —Thursday, March 25 2021: MIDIA Research and TuneCore/Believe today release a new study on women creators, revealing the challenges, experiences, inspirations and their ambitions in today’s music industry.

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Addison Rae will not be owned: The pitfalls of the major label business model

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Kriss Thakrar

25 Mar 2021

Independent artists

TikTok stars are rejecting major labels. It is no secret that major labels are being outpaced by independent artists in the overall market. Addison Rae has a combined following of over 100 million between TikTok and Instagram alone, and she has leveraged her position to independently put together an all-star team for her first release.

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F1 Drive to Survive: The rise of a Motorsport Multiverse

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Srishti Das

24 Mar 2021

Drive to Survive

Netflix’s Drive to Survive was one of the first media projects taken up by Liberty Media after it bought the keys to Formula One (F1) in 2017. The first season aired in March 2019, bringing with it a much-needed digital reboot to a historically linear TV sports offering.

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IFPI confirms global recorded music revenue growth

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Mark Mulligan

23 Mar 2021

Business Strategy

Last week MIDiA reported that recorded music revenues grew by 7% in 2020. Today the IFPI confirmed that figure, reporting 7.4% growth. (Similarly, the IFPI reported 19.9% growth for streaming, MIDiA had 19.

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The billion-dollar content play: Why Amazon is intentionally overpaying for its NFL rights

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Tim Mulligan

22 Mar 2021

In March 2021, the sports ecosystem breathed a collective sigh of relief. The NFL, the world’s most valuable sports league, secured an 11-year broadcast deal worth a staggering $100 billion (via CNBC ).

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Women creators: This is also our business

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Srishti Das

22 Mar 2021

MIDiA, in conjunction with TuneCore and Believe, is about to publish the findings of a global survey on the experiences of 401 female creators in the music industry: artists, songwriters, producers, DJs and creator managers, asking them to tell their own stories as the foundation for greater industry change.

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Roblox, piracy and the future of music in UGC 2.0

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Kriss Thakrar

19 Mar 2021

user-generated content

A community of Roblox users are losing a battle against moderation as the platform cracks down on music piracy, due to the platform’s newly public status bringing with it a new level of responsibility.

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What does the NFT hype mean for artists?

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Hanna Kahlert

18 Mar 2021

Media and Marketing

non fungible token

Soon after the #GameStonks event of January 2021 , Elon Musk reined in the increasingly investment-savvy digital sphere back around to cryptocurrency, using his Tesla company to purchase $1.5 billion worth of Bitcoin, and announcing that it planned to accept Bitcoin as payment.

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Why Roblox is well set to withstand the COVID bounce effect

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Karol Severin

15 Mar 2021

lean-in consumption

Roblox has launched an initial public offering (IPO) this week. Timing-wise, the twice-delayed IPO aligns with the world getting closer to opening up, and out-of-home competitive pressures returning. This invites questions around how much of the current valuation is aided by a temporary, artificial COVID-related boost, as opposed to fundamental trends which will drive growth for Roblox during the ‘new normal’.

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Recorded music revenues hit $23.1 billion in 2020, with artists direct the winners – again

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Mark Mulligan

15 Mar 2021

Recorded music revenue 2020

musc revenues 2020

label market shares 2020

The global pandemic caused widespread disruption to the music business, in particular decimating the live business and impacting publisher public performance royalties. Although the recorded music business experienced a dip in the earlier months of the pandemic, the remainder of the year saw industry revenue rebound, making it the sixth successive year of growth.

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Streaming censorship: The threat to India’s growing importance in the global marketplace

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Srishti Das

12 Mar 2021

Video streaming services like Netflix, Amazon Prime Video and Disney+ Hotstar have been fortunate to experience minimum restrictions on content from Indian regulators as they established themselves. However, this is all now changing.

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Native Instruments and iZotope: creator tools major in the making

Cover image for Native Instruments and iZotope: creator tools major in the making

Mark Mulligan

11 Mar 2021

Business Strategy

At the start of the year private equity firm Francisco Partners acquired a majority stake in creator tools stalwart Native Instruments. It always looked like it was going to be the start of something big and today we saw the next step on Native’s new journey, with leading audio plugin company iZotope added to the Francisco roster .

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