Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
New MIDiA data: Consumers are more accepting of AI music than they admit
Social platform user market shares Growth in a competitive environment
Duel Lingo: Can language unlock music's next growth markets?
Culture shock: What 10,500 labels reveal about the Global South's genre story
Taste, space, and scale: working to keep humans at the centre of culture
Independent label and distributor survey 2026 Building on momentum
Meta’s Q3 earnings point to turbulence ahead in the social marketplace
From creator to capitalist: The creator economy is investing in itself
Will the next social media competitor be social at all?
The road to 2033: Forecasting ARPU has never been more difficult nor more important
First they laugh, then they follow: Comedy’s vertical TV opportunity
Podcast market shares 2025 A two-horse race – with YouTube out in front
Fan engagement playbooks Building an artist universe
Social’s evolving USP Regulation, clipping campaigns and AI reshaping the platform experience
Beyond the stream: Live’s innovation moment
Are AI glasses Meta’s new game changer, or next stumbling block?
From newsroom to newsfeed: Why news broadcasters and content creators should partner to reach young people
Global music publishing revenue reached $12.2 billion in 2025 as majors outgrew independents
