Product Strategy | MIDiA Research

Business Strategy

Amazon winding down New World may signal the end of Western-developed MMORPGs

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Brandon Sutton

13 Nov 2025

Business Strategy

Amazon’s announcement that it will wind down support for its flagship title, New World , raises major questions about the future of Western-developed Massively Multiplayer Online Role Playing Games (MMORPGs) and about Amazon’s own role in the gaming industry (via Amazon Game Studios ).

min read

The future of labels
Shifting sands

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Mark Mulligan and Tatiana Cirisano

November 2025

Labels

Business Strategy

This report presents MIDiA’s vision for the long-term future of record labels and music companies providing similar services. This follows our Future of Streaming report. Because of streaming’s dominant role in most record labels’ revenue mix, some of those dynamics are developed further here from the labels’ perspective.

Online radio and community building: A closer look at NTS’ Don’t Assume Day

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Laura Fisher

6 Nov 2025

Business Strategy

By any measure, streaming defines today’s music landscape. It’s a period in which digital platforms determine how audiences access, discover, and share music. Yet as algorithmic playlists saturate the experience, a counter current has emerged: listeners are seeking context and connection, not ju...

min read

Brands and social TV: The next big entertainment power move

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Ben Woods

5 Nov 2025

Business Strategy

Audience Insight

One question is often asked when traditional entertainment companies start exploring a social-first strategy: how do we make it pay? It’s a valid line of inquiry that does not come with a neat answer.

min read

The end of the Console Wars? What Xbox’s shift means for the future of gaming

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Brandon Sutton

30 Oct 2025

Business Strategy

With the remake of Halo: Combat Evolved , once the definitive Xbox exclusive, coming to PlayStation 5 in 2026, many are proclaiming that the ‘console wars’ may finally be over. For decades, these ‘console wars’ – a colloquialism for competition among major gaming platforms – were defined...

min read

Shifting headwinds for AI
Transitioning from disruptor to status quo

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Hanna Kahlert

October 2025

Business Strategy

As consumer adoption of AI reaches its peak, it poses opportunities and challenges to key stakeholders across the digital value chain: Discovery, Creation, Ideation, and Administration. This report showcases proprietary MIDiA consumer and music creator...

The State of the Video Creator Economy
The road to one billion creators

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Ben Woods and Mark Qi

October 2025

Creators

Content

advertising

The video creator economy is entering a new stage of its development. Time spent creating content has plateaued, and key drivers behind the pandemic’s content creation boom are weakening. Growth now depends on AI tools to bring more first-time creators into the funnel and alleviate pain points blocking video creator progression.

Forget catalogue; creators are the new valuable IP

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Hanna Kahlert

16 Oct 2025

Business Strategy

The value of entertainment catalogue and content has shifted over the last decade. Licensing usage and distribution used to underpin the system, but challenges arose as digital consumption became the default.

min read

The future of music streaming: Change or be changed

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Mark Mulligan

13 Oct 2025

Business Strategy

Music streaming

The music business, entertainment as a whole – even the world – are at turning points. The future may be unknown, but there is always one certainty: things are going to be different. The change that got us here was paradoxically both fast and slow.

min read

The future of music streaming
Change or be changed

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Mark Mulligan and Tatiana Cirisano

October 2025

Streaming

Music streaming

Business Strategy

This report presents MIDiA’s vision for the long-term future of music streaming. While there are clearly pressing, near-term priorities, these are sustaining innovations aimed at optimising the existing model. In this report, we shift perspectives to the long view, identifying the challenges of today that must be met in order to secure a vibrant ...

The ‘TikTok of AI’ – why OpenAI’s Sora 2 will disrupt social media

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Ben Woods

9 Oct 2025

Business Strategy

Shortly after its release last week, OpenAI’s new AI video generator app – Sora 2 – topped US download charts. Dubbed the ‘TikTok of AI’, the app introduced a range of new features that could redefine AI’s relationship with consumers, social platforms, and entertainment IP.

min read

The winning formula for Grand Theft Auto VI
Games pricing strategy

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Brandon Sutton and Perry Gresham

October 2025

Willingness to pay

Willingness to pay

pricing

With anticipation for the long-awaited release of Grand Theft Auto VI (GTA VI) at an all-time high, speculation around various aspects of the game, particularly its price point, has become widespread. Since the game’s announcement, speculation has suggested a base edition price of $100, sparking industry-wide debate about the future of AAA game p...

Creators as IP
A 'personal brand' is an investment opportunity

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Hanna Kahlert

October 2025

Creators

investment

Global

Success as a creator now exists beyond any single piece of work or any one platform. The creator persona is now the IP. As a result, the creator must be able to transcend and translate between platforms and mediums, building a business strategy across and beyond platforms and viral moments.

Tokyo Game Show 2025: What’s in store for the future of gaming?

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Brandon Sutton

2 Oct 2025

Business Strategy

Asian developers and markets are becoming increasingly central to the global games industry as both a source of market opportunity and competition for Western developers. The 2025 Tokyo Game Show (TGS) made this crystal clear.

min read

AI in radio: How to use AI and retain humanity

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Laura Fisher

1 Oct 2025

Business Strategy

Every entertainment industry is wrestling with the rise of AI, and the radio business is no exception. After a period where many hoped AI would be a flash in the pan phenomenon, a shift in realisation has occurred.

min read

The power of audio: Reflections on the Radio Academy Festival

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Laura Fisher

24 Sep 2025

Business Strategy

On September 17, 2025, I had the pleasure of attending the Radio Academy Festival: World of Sound. Held in the splendid Royal College of Physicians in Regent’s Park, it felt apt to discuss the future of sound in such a hallowed hall of learning.

min read

Gen Z social habits spell trouble for music discovery

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Olivia Jones

23 Sep 2025

Business Strategy

Social media is king among Gen Z and may seem to act as a hotbed for viral hits. However, social media’s impact on music streams and fandom is not as strong as it appears. MIDiA’s new report All eyes, no ears | Why virality is not building fandom highlights where social media is lacking when it ...

min read

What the AAA video game industry can learn from indie success

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Brandon Sutton

18 Sep 2025

A review of the video game releases from the past few years depicts a games landscape dominated by remakes, remasters, and sequels. From the perspective of the publishers, the appeal of this strategy is easy to understand.

min read

All eyes, no ears: New MIDiA data shows why virality is not building fandom

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Tatiana Cirisano

16 Sep 2025

Business Strategy

Over the past five years, social video has crept its way into nearly every aspect of music, from talent scouting to new release marketing. But the buzz around these platforms often obscures a more complicated reality.

min read

All eyes, no ears
Why virality is not building fandom

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Mark Mulligan, Hanna Kahlert, Kriss Thakrar, Tatiana Cirisano and Olivia Jones

September 2025

Music discovery

Business Strategy

Over the last five years, labels and artists have invested in social media, betting that a steady stream of artist content and influencer campaigns will engineer virality. The theory is simple: virality leads to streams, streams lead to fandom, and fandom leads to long-term, sustainable artist careers.

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