Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Music subscriber market shares Q4 2025: The chess board is set
Atomised concentration: How streaming ensures the house always wins
Music subscriber market shares Q4 2025 YouTube Music picks up the pace
K-pop fans are not “one size fits all”: Comparing fans in US and South Korea
Meta launches paid subscriptions: is the era of free social media at an end?
Recorded music market shares Q1 2026 A strong quarter with warning signs
The creative generation wants its own soundtrack
Instagram Instants hint at Meta’s changing aspirations
The three challenges YouTube must overcome to become TV
Is AI the biggest threat to social platforms?
Answering questions from MIDiA’s "The State of AI and Music" webinar
Social through 2033 Growth catalysts and inhibitors
From answers to influence: How AI is reshaping social platforms’ role in search
Teens are skipping release week – here’s why the music industry can’t ignore it
The state of AI and music How AI is reshaping creation, consumption, and value in the music industry
Multi-dimensionality in music isn’t new – but it’s overdue for a comeback
Rebuilding TV in the creator era UK video consumption and creation
How the creator economy is changing traditional entertainment's discovery, distribution, and supply
