Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Will the next social media competitor be social at all?
The road to 2033: Forecasting ARPU has never been more difficult nor more important
First they laugh, then they follow: Comedy’s vertical TV opportunity
Podcast market shares 2025 A two-horse race – with YouTube out in front
Fan engagement playbooks Building an artist universe
Social’s evolving USP Regulation, clipping campaigns and AI reshaping the platform experience
Beyond the stream: Live’s innovation moment
Are AI glasses Meta’s new game changer, or next stumbling block?
From newsroom to newsfeed: Why news broadcasters and content creators should partner to reach young people
Global music publishing revenue reached $12.2 billion in 2025 as majors outgrew independents
Escaping the algorithm Creators seek greater control
Threads versus X: Algorithmic USP and the benefits of a cross-platform offering
Recorded music market shares Q2 2026 Sony accelerates, Asian labels expand
The creator investor: a compelling alternative to the creator product line
Seoul traders: How Korean labels are building beyond the song
MIDiA Research 2026–2033 global music publishing forecasts More than streaming
The road to 2033: The fan economy surges ahead
The road to 2033: Streaming’s shifting balance of power
