Content is king, distribution is queen but retention is revolutionary

Report by Tim Mulligan and Hanna Kahlert

22 Sep 2022

Free Report

Video

Audio

Audience Insight

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

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Hybrid shock
How ads will change SVOD

Report by Tim Mulligan

31 Aug 2022

£3,000.00 excl. VAT

Hybrid SVOD

ad-supported video

video streaming subscriptions

The combined effects of market saturation for subscription video on demand (SVOD) alongside a growing cost-of-living crisis are forcing pureplay SVOD services to modify their ad-free propositions. Disney-owned...

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Music IP as video content
Why music fandom is strategically important for D2C

Report by Tim Mulligan

28 Jul 2022

£3,000.00 excl. VAT

music video

music genre

music ip

Music rightsholders are keen to leverage artist IP in an increasingly competitive direct-to-consumer video landscape, where appealing to silver streamers is a strategic play to minimise churn in an era...

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Attention recession impacts on D2C growth

Report by Richard Broadhurst

26 Jul 2022

£3,000.00 excl. VAT

Video

Streaming

SVOD

Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD) services. Peak attention...

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The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

Report by Tim Mulligan

30 Jun 2022

£3,000.00 excl. VAT

Video

streaming retention

video monetisation

With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for the rising challenge...

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Metaverse
Future scenarios for smart TVs

Report by Tim Mulligan

31 May 2022

£3,000.00 excl. VAT

metaverse

VR

virtual reality

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features...

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The Attention Recession
How inflation and the pandemic are reshaping entertainment

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

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Social video
TikTok sets the pace

Report by Richard Broadhurst

10 May 2022

£3,000.00 excl. VAT

ad

app

consumer

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation,...

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Digital collectables and NFTs
Entertainment impacts for the video ecosystem

Report by Tim Mulligan

26 Apr 2022

£3,000.00 excl. VAT

NFTs

Video

Business Strategy

Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this, NFTs represent...

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AVOD
A market primed for success

Report by Tim Mulligan

24 Mar 2022

£3,000.00 excl. VAT

Video

Business Strategy

The 20,000 foot view The leading ad-supported video on demand (AVOD) services in the US have doubled their weekly active users (WAUs) in the past 24 months. While still niche, AVOD is now moving ever closer...

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TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

Report by Tim Mulligan

11 Feb 2022

£3,000.00 excl. VAT

Squid Game

globalisation 2.0

TV hits

Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit...

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Video discovery
The new streaming battleground

Report by Tim Mulligan

25 Jan 2022

£3,000.00 excl. VAT

Q3 2021

discovery

streaming video discovery

Now that video streaming consumer activity is mainstream (Netflix WAU is currently at 59%), the challenge is for video to maintain its dominance over competing media formats. At the heart of all this...

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Video Consumer Snapshot Q3 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Report by Tim Mulligan

22 Dec 2021

£3,000.00 excl. VAT

Online video

subscription video on demand

SVOD

Introduction: This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled...

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Consolidation and retention
How D2C is now driving video M&A strategy

Report by Tim Mulligan

30 Nov 2021

Online video

subscription video on demand

Streaming Video

The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously...

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Indian sports consumer profiles
Indian urban sports fandom in Q3 2021

Report by Srishti Das

30 Nov 2021

£3,000.00 excl. VAT

live sports

sports rights

tv sports viewing

This case study is partnered with the report “Beyond broadcast | How digital natives will reboot sports content monetisation”, accessible to subscribers here ....

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Beyond broadcast
How digital natives will reboot sports content monetisation

Report by Srishti Das

28 Oct 2021

£3,000.00 excl. VAT

live sports

sports fans

Premier Sports

Global broadcast deals are being renegotiated in the context of expiring rights, evolving digitally native, younger audience engagement and increased competition for attention. With only 6% of 16-19-year-olds...

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Video Consumer Snapshot Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Report by Tim Mulligan

28 Oct 2021

£3,000.00 excl. VAT

Streaming

subscription video on demand

Streaming Video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data in this deck is pulled...

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Smart home
Smart devices are winning the battle for the future of TV

Report by Tim Mulligan

30 Sep 2021

£3,000.00 excl. VAT

q2 2021

VOD

smart home

The unbundling of TV consumption is catalysing the smart home, with media streamers and smart TVs driving adoption and engagement. The smart home entertainment ecosystem will expand due to smart devices...

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Sci-fi video fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Report by Tim Mulligan

27 Aug 2021

£3,000.00 excl. VAT

Online video

YouTube

Netflix

This slide deck presents sci-fi video fan consumer demand covering video services, live TV viewing, binge viewing, device viewing, YouTube consumption, and leading video services by WAU penetration. The...

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Sports fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Report by Tim Mulligan

24 Aug 2021

£3,000.00 excl. VAT

live sports

sports fans

Streaming

This slide deck presents sports fan consumer demand, covering video services, live TV sports viewing, sports highlight viewing, free live digital sports viewing, device viewing, sports betting, fantasy...

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