Reports: Video

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Pluto TV Q4 2023 consumer deep dive

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Tim Mulligan

March 2024

Audience Insight

This slide deck presents a snapshot of Pluto TV users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription penetration, and likeliness to savvy switch. Key data and insights included in this report: Penetration of Pluto TV users in US, UK, Canada, Germany...

Paramount+ Q4 2023 consumer deep dive

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Tim Mulligan

March 2024

Audience Insight

This slide deck presents a snapshot of Paramount+ users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription penetration, and likeliness to savvy switch. Key data and insights included in this report: Penetration of Paramount+ users in US, UK, Canada, Ger...

Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era

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Tim Mulligan

February 2024

Audience Insight

In an increasingly saturated entertainment landscape, understanding the fandom overlaps between previously distinct media formats is more important than ever. This is especially important for video as TV and film still retain their role as the central hub of mainstream entertainment.

Bundling 2.0
Pivoting the cost-of-living crisis into a cross-entertainment growth opportunity

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Tim Mulligan and Ben Woods

January 2024

Business Strategy

Bundling can ease pressures caused by the cost-of-living crisis by delivering consumer choice and stable recurring revenues for TV-streaming services. This is not a return to the pay TV model of old, but a simplification of a fragmented entertainment landscape to support streaming TV’s route to profitability.

The coming sports monetisation revolution

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Tim Mulligan

December 2023

Audience Insight

Despite recent sports rights hikes (driven by tech major interventions, such as Amazon’s NFL Thursday Night Football 2021 rights agreement), sports as a broadcast asset is under increased scrutiny. An ageing audience, combined with its decreasing relative importance in home entertainment, means that live sports must work harder to justify its hef...

Immersive video fandom
The rise of the centralised interactive fan world

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Ben Woods

November 2023

Product Strategy

Video IP holders could extract more value from superfans by deploying monetisation strategies used by social video platforms and virtual gaming universes. The music industry has already shown how, through interactive fan worlds. These video game experiences allow IP holders to centralise fan engagement to capitalise on digital monetisation techniqu...

Youth versus age
A streaming video sanity check

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Tim Mulligan

October 2023

Audience Insight

The video industry is fixated on the disengagement of youth audiences from traditional TV and the risks of this continuing unabated into the streaming TV era. However, this fear is based on flawed assumptions around the relative value of younger consumers versus older demographics – particularly the 55+s.

Generative AI
The double-edged sword for social video platforms and content creators

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Ben Woods

October 2023

Product Strategy

A significant audience now exists on social video platforms for generative-AI content. However, the speed and scale at which generative AI could produce creator content could destabilise the creator economy. If left unchecked, generative AI could tip the balance towards more inauthentic than authentic human content on social video platforms: a big ...

The FAST advantage
Build sustainable consumer models

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Tim Mulligan and Ben Woods

August 2023

Streaming

Amazon

Netflix

Inflation and retention pressures are combining to make free ad-supported streaming TV (FAST) an appealing go-to-market strategy for video distributors.FAST is still underperforming significantly in engagement terms when compared to its video rivals, but there are promising signs.

Streaming TV meets local
How local content commissioning regulation will reshape streaming output

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Tim Mulligan

July 2023

Netflix

Amazon Prime

house of cards

US headquartered global video players have grown their business models outside of national regulatory frameworks. The streaming video on demand (SVOD) model is now being disrupted as national governments respond to domestic concerns over the erosion of local TV and film industries and the supplanting of local cultural output.

Live sport 2.0
Capturing younger audiences with the creator economy

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Ben Woods

June 2023

YouTube

Apple TV

Twitch

The funding model for live sports has created fissures between older viewers who can afford to pay a premium for live access and younger audiences who either cannot, or do not want to. While older generations are accustomed to paying for access to content, younger generations grew up in a world with accessible content galore.

Burnishing the back catalogue
Retention in an inflationary era

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Ben Woods

May 2023

Spotify

Netflix

Disney

With inflation squeezing commissioning budgets, streaming-TV services are battling to demonstrate value to consumers who risk churning under pressure from the cost-of-living crisis. The big spend on new shows to grow playbook is not only unsustainable, but also out-of-step with the consumer appetite for classic content.

Pre-empting video piracy in the streaming TV era

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Tim Mulligan

May 2023

Netflix

Netflix

Business Strategy

Video piracy had been downgraded as a significant disruptive risk in the era of subscription video on demand (SVOD) and free ad-supported streaming TV (FAST). While peer-to-peer (P2P) file-sharing piracy is a declining niche activity at 7% penetration, streaming piracy is has slightly increased to 10% as the cost-of living crisis and recessionary f...

The great monetisation reset
New ways to monetise streaming video audiences

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Tim Mulligan and Ben Woods

April 2023

Product Strategy

This keynote took place at the beginning of the MIDiA webinar:The great monetisation reset |New ways to monetise streaming video audiences. The full presentation, panel, and Q&A session, can be found on LinkedIn and YouTube ....

Bridging the creator gap
Monetising social video’s micro-communities

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Samuel Griffin and Ben Woods

April 2023

Subscriptions

YouTube

Twitch

The pandemic-induced boom in content creation has saturated social video platforms at a time when creators are battling a downturn in digital advertising revenues. These dual pressures of less exposure and dwindling financial returns have put pressure on mid-tier creators; the community that derives all their creator income from advertising, subscr...

Ad-supported video consumer snapshot Q4 2022
US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil

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Tim Mulligan

April 2023

Audience Insight

This report presents a snapshot of ad-supported video users, including age breakdowns, time spent on video (subscription video on demand (SVOD), ad-supported video on demand (AVOD), and pay-per-view), responsiveness to ads, devices used, and TV genre preferences.

Rebooting video fandom
Games as a video streaming genre

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Tim Mulligan, Karol Severin, Perry Gresham, Samuel Griffin and Ben Woods

March 2023

Apple

Apple TV

Netflix

With gamers being mainstream, video streaming services and their content offerings can benefit by increasing focus on the preferences of gamers. Crucially, this enables subscription video on demand (SVOD) services to drive engagement, broaden reach and improve retention.

TV monetisation
The third way

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Tim Mulligan

February 2023

Comcast

asia pacific

NBCUniversal

The slowing of subscription growth in developed markets means that streaming services have to look both towards post-subscription and post-advertising models. A focus on retention will maintain downward pressure on subscription price elasticity, compounded by the need to ration advertising loads to minimise churn.

Video consumer monetisation snapshot Q3 2022
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil

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Tim Mulligan

February 2023

Online video

Audience Insight

video monetisation

This slide deck presents consumer demand for video subscription services, transactional video consumption, and advertising responsiveness. The data is pulled from MIDiA’s Q3 2022 consumer survey, fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.

Watch parties
Rebooting the watercooler moment

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Ben Woods

February 2023

YouTube

Amazon

Netflix

Group watching television with family and friends is being consigned to a bygone era. Algorithms are forcing entertainment consumers into silos through an endless stream of personally recommended content and the fallout is a relentless battle for audience engagement across a myriad of devices.

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Showing 21 to 40 of 207 results.