Reports: forgotten fans

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Game Consumer Segmentation
Aficionados Drive Adoption

Karol Severin

July 2017

passive majority

consumer segmentation

forgotten fans

Barriers between the traditionally isolated PC, console and mobile games formats are gradually breaking down. This is happening on the device level (Nintendo Switch), title level (e.g. multiplatform Minecraft gameplay), the development level (Unity) and the corporate level (Console gaming companies buying their way into mobile and vice versa).

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Music Consumer Segmentation 2016
Subscriptions Swell Aficionado Numbers

Mark Mulligan

July 2016

Music consumers

Subscriptions

Streaming

Midway through the streaming transition, consumer segmentation is more complex and nuanced than ever before. The traditional methods of segmenting by spending behaviour retain a core value, while those based on attitudes are most valuable for understanding streaming consumers.

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Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

Mark Mulligan

December 2014

consumer behavior

Consumer behaviour

Music consumers

Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over the last half decade the music industry has come to understand importance of consumer segmentation in understanding music fans and buyers.

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