Posted on 24th February, 2020 by Hanna Kahlert in Age Of The Creators, Apple, Apple Tv, Applt TV+, Content Creators, Creators, Fandom, Friends, FX, Its Always Sunny In Philadelphia, Jennifer Aniston, Mythic Quest, Silicon Valley and Strategy
As the D2C streaming wars coalesce, it is worth zeroing in on some of the propositions in play by the various tech majors, which in turn highlight their respective strategies…
Read morePosted on 29th January, 2020 by Hanna Kahlert in Brand Building, Brand Equity, Brand Loyalty, Brands, Climate Change, Consumer Behaviour, Consumer Data Analysis, Consumer Insight, Market Saturation, Market Shares, Market Strategy, Marketing, Strategic Pivot and Strategy
At this year’s World Economic Forum recently convened in Davos, Switzerland, the subject of stakeholder capitalism over shareholder capitalism was a hotly debated topic, with themes of broader accountability and…
Read morePosted on 21st January, 2020 by Hanna Kahlert in Brands, Creator Pay, Creators, Fan Monetisation, Fanbase, Fandom, Fans, Influencer Marketing, Micro-influencer, Music Industry, Strategy, Vloggers, Youtube, YouTube Channels and YouTubers
How to describe YouTube? The now-15-year old video platform does not fit into a single box, but rather ticks all of them. Its positioning between consumer and business is a…
Read morePosted on 20th August, 2019 by Karol Severin in Index, Strategy, TV Shows, Tv Viewersihp and TV Viewing
Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the…
Read morePosted on 8th August, 2019 by Hanna Kahlert in Cultural Insight, Entertainment, Music, Peak Attention, Politics, Sports, Strategy and Video
History (so they say) repeats itself. While in some instances this might bring about the comfort of cyclical certainty, in others – as we near a new roaring 20’s with…
Read morePosted on 25th June, 2019 by Alistair Taylor in Athlete, Audience Culture, Audience Reach, Boxing, Brand Leverage, CBA, Chinese Basketball Association, Disney, Endeavor, Espn, Fandom, Global Following, Houston Rockets, IMG, International Expansion, Live Rights, Market Saturation, MAU, Mixed Martial Arts, MLB, MMA, Monthly Active Users, NBA, NBA China, NBA Draft, Nfl, ONE Championship, ONE Fighting, Peak Attention, PPV, Revenue, Shaghai Sharks, Social Media, Sports Fans, Sports Franchise, Star Sports, Strategy, Tencent, Ufc, Ultimate Fighting Championship, Viewers, Wechat, Weibo, WME, Wme-img, WWE and Zuffa LLC
The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice…
Read morePosted on 15th February, 2019 by Alistair Taylor in Addressable Audience, Amazon, Amazon Prime Video, BT, BT Sport, Crystal Palace, Digital Content, Eleven Sports, English Premier League, EPL, Espn, La Liga, Linear Offering, Netflix, Now TV, OTT, Pragmatism-gap, Premier League TV, Premier Sports, Premium Rights, Rights Acquisition, Rights Landscape, Serie A, Setanta Sports, Singtel, Sky, Sport Rights, Strategy, Streaming Service, Subscribers, Subscription Video On Demand, Svod, TalkSPORT, The Sunday Times, Traditional Broadcasters and USP
Following the English Premier League (EPL) announcing in November its plans to launch its own streaming service for the next rights cycle (2022-2025), the Sunday Times reported that the EPL…
Read morePosted on 5th December, 2018 by Alistair Taylor in Addressable Audience, Audience Demographics, Broadcaster, Cord Cutting, DAZN, ESports, Fragmented Market, Germany, KEK, Market Share, MLB, NBA, Netflix, Nfl, NHL, Niche Sports, OTT, Pay Tv, Premium Right, Rights Bubble, Rights Holders, Sport1, Sports Rights, Strategy, Streaming Insurgents, Survey Data, Svod, Us Sport and Weekly Active Usage
German broadcaster Sport1 is replacing its US sport focused channel for the very first German-speaking esports channel. Sport1 announced last week that the channel dubbed eSports1 will launch in Germany,…
Read morePosted on 12th November, 2018 by Alistair Taylor in Assets, Broadcast Rights, BT, Consumer Behaviour, Cord-cutters, EFL, Eleven Sports, EPL, Football, Pay Tv, Pay-tv Subscriptions, Peak Attention Economy, Rights Portfolio, Scottish Football, Scottish Sun, Sky, Sky Sports, Soccer, SPFL, Strategy, Streaming Services, Subscription Video On Demand, UCL, Value Proposition and Viewing Figures
Sky sports has doubled down on UK football and is the firm favourite to acquire the exclusive rights to broadcast Scottish football (SPFL), having bid £100 million for the next…
Read morePosted on 2nd November, 2018 by Alistair Taylor in Addressable Audience, Amazon Prime, Attention Economy, BT, BT Sport, Collaboration, Content, Content Distribution, Cord Cutting, Customer Retention, Diversify Revenues, Eleven Sports, Exclusive Content, Linear Broadcasters, Migrating Subscribers, Netflix, Now TV, Partnership, Pay Tv, Pay-TV Customers, Sky, Sky Ireland, Sky Sports, Strategy, Streaming Pay Tv, Subscribers, Subscription Video On Demand, Svod, Tracker, UK and Value Proposition
British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December, the…
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