Category: Strategy

Songwriters Aren’t Getting Paid Enough and Here’s Why

Posted on 10th September, 2019 by Mark Mulligan in Apple Music, Cmos, Drake, Google, Music Publishers, Music Publishing, Pros, Song Writers, Songwriters, Spotify, Streaming, Streaming Royalties, Streaming Royalty Rates and The Industrialization Of Song Writing

Music Business Worldwide recently ran a story on how Apple has proposed a standard streaming rate for songwriters, with Google and Spotify apparently resistant. Of course, Apple can afford to run Apple…

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Yao Ming 2.0: NBA & House of Mouse – Who Needs Who More?

Posted on 30th August, 2019 by Alistair Taylor in 21st Century Fox, Audience Engagement, BAMTech, Brand Equity, Bundle, Carriage Partnerships, Concurrent Viewers, Content Consumption, Crown Jewels, Dallas Mavericks, Digital Service, Direct To Consumer Service, Disney, Disney Streming Services, Disney+. Walt Disney, Diversification, Documentary, Domestic Rights, DTC, Espn, Fanbase, Hotstar, House Of Mouse, Hulu, ICC, ICC Cricket World Cup, Indian Premier League, IP, IPL, Market Fragmentation, MLB, NBA, NBA D-League, NBA Draft, NBA Finals, NBA G League, Netflix, Nfl, NHL, OTT, Pay Tv, Pay-tv Subscriptions, Peak Attention, Portfolio, Reach, Revenues, Rights Holders, Rights Valuation, SONY ESPN, Sony Pictures Networks, Sports Rights, Star India, Streaming, Subscribers, Subscribes, Subscription Video On Demand, Svod, Ufc, Value Proposition and Yao Ming

Disney’s Q2 quarterly results illustrate the growing importance of its direct to consumer (D2C) streaming offering. With the launch of Disney+ coming up on November 12, Disney looks set to…

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Demographic cliff: Is gaming sports’ biggest problem?

Posted on 14th August, 2019 by Alistair Taylor in Aging Audience, Audience Engagement, Daily Active Usage, Daus, Declining Audience, Demographic Cliff, Distribution Medium, E-sports, English Premier League, EPL, ESports, Fanbase, Fandom, FIFA, FIFA EWorld Cup, Finite Attention, Fortnite, Linear Platforms, Live Sports, Liverpool FC, MAUs, MLB, Monthly Active Usage, NBA, Pay Tv, Peak Attention Economy, Rights Holders, Sky, Sky Sports, Sports, Sports Fans, Tencent, UEFA Champions League, US Masters, Wechat, Younger Audience and Youtube

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports…

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