Category: AVOD

Collapsing Maul: Sport Facing Global Rights Re-valuations

Posted on 4th May, 2020 by Alistair Taylor in All Blacks, All Or Nothing, Amazon, Amazon Prime Video, BBC, Broadcast Rights, Broadcaster, BT, BT Sports, Club World Cup, Commercial Partner, Covid, Covid-19, CVC Capital Partners, Digital Engagement, Digital Service, Economic Model, Financial Sustainability, Free To Air, FTA, Furlough, Gallagher, Gallagher Premiership Rugby, ITV, Live Sports, New Zealand, Pandemic, Pay Tv, Paywall, Postponement, Revenue Loss, Revenue Over Reach, Rights Acquisition, Rights Holders, Rugby, Rugby Union, Salary, Six Nations, Sky, Sporting Rights, Sports, Tech Major and Wage Cut

The English Gallagher Premiership Rugby provides another case study that demonstrates just how significant COVID-19’s impact on rights holders is likely to be moving forward, as it faces a substantial…

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Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Posted on 16th April, 2020 by Alistair Taylor in Activity Gap, Amazon, Amazon Prime Video, Broadcast, Brondby, Build Engagement, Call Of Duty, Chelsea, Cod, Consumer Behaviour, Covid-19, Digital Audiences, E-sports, EA, Electronic Arts, English Premier League, ESports, FIFA, FIFA World Cup, For The Game. For The World, Fox, Fox Sports, Gaming, Grand Theft Auto, Gta, Habitual Tendencies, Innovation, Iracing Series, La Liga, Leganes, Live Sports, Liverpool, Madden NFL, Marketing Campaign, Marseille, Nascar, Nfl, Nike, Pandemic, Play For The World, Play Inside, Postponement, Real Madrid, Rights Holders, Santander, Sponsor, Sports Fans, Stay And Play Cup, Twitch, UEFA, UEFA Champions League and Virtual

In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens…

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