MIDiA Blog - Page 50

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

What YouTube TV’s stand-off with NBCU reveals about phase 2 of D2C disruption

Cover image for What YouTube TV’s stand-off with NBCU reveals about phase 2 of D2C disruption

Tim Mulligan

29 Sep 2021

YouTube TV’s stand-off with NBCU is approaching decision-making time, as tomorrow, September 30th, is the cut-off point for the streaming platform to meet the distribution terms of NBCU. If no agreement is reached, then YouTube TV subscribers will lose access to a wide range of NBCU channels, from regional sports networks to NBC, SyFy, USA, and Bravo, among others.

min read

Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Cover image for Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Hanna Kahlert

23 Sep 2021

Media and Marketing

The attention economy reaching saturation was a disruptive force in entertainment long before the coronavirus pandemic. Too much competition for too little time meant that audience engagement was increasingly hard to grab and harder still to retain.

min read

Why digital fandom has outgrown the Emmys

Cover image for Why digital fandom has outgrown the Emmys

Tim Mulligan

22 Sep 2021

Digital Survivalism

With the progressive move back into in real life (IRL) following mass global Covid vaccinations, hyped-up in-person award ceremonies have returned to business as usual in 2021. This Sunday the Emmys was aired on CBS, the broadcast arm of media major ViacomCBS – which is in itself busy playing catch up with the D2C disruptors class of 2019/20, with its recently launched Paramount+ streaming subscription service.

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UMG’s buoyant stock debut is a new chapter for the music business

Cover image for UMG’s buoyant stock debut is a new chapter for the music business

Mark Mulligan

22 Sep 2021

Business Strategy

Universal Music Group (UMG) had an extremely positive first day of trading as a standalone entity, with shares at one stage trading 35% up from their reference point and making the market cap leap to $55 billion , while former-parent, Vivendi, saw a drop of two thirds in its value.

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‘Middle class’ artists need niche, not scale

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Mark Mulligan

17 Sep 2021

Business Strategy

Streaming continues to grow strongly, as evidenced by the 28% growth reported by the RIAA for H1 2021 in the US . Everything looks great for the build-up to the impeding Universal Music Group (UMG) IPO.

min read

Creator tools will drive the (equal opportunity) future of music

Cover image for Creator tools will drive the (equal opportunity) future of music

Hanna Kahlert

17 Sep 2021

The last two years under a pandemic have driven more music creators in a DIY direction. Equipment and instrument sales reported record-breaking growth over lockdown – Sweetwater, for example, had its best year ever, breaking over a billion in sales .

min read

Axing exclusive music licenses in China will drive new local music cultures

Cover image for Axing exclusive music licenses in China will drive new local music cultures

Srishti Das

15 Sep 2021

emerging markets

As a result of the new guidelines set out by the Cyberspace Administration of China (CAC), record labels are no longer allowed to issue exclusive licenses to music services. Previously, music services in China were able to secure exclusive deals with record labels which meant that these services could then sub-license to other platforms in the region for an additional licensing fee.

min read

Why sport star fandom is disrupting the traditionally broadcast-focused world of sports

Cover image for Why sport star fandom is disrupting the traditionally broadcast-focused world of sports

Tim Mulligan

14 Sep 2021

Sports Superstars

Manchester United

Saturday September 11thwas a big day for English footballing giant, Manchester United. The team that dominated the top flight of the most competitive football league in the world for two decades, up to its last domestic title triumph in 2013, was keen for Saturday to herald the return of their triumphant ways.

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Justice is served…Initial thoughts on the Apple vs. Epic ruling

Cover image for Justice is served…Initial thoughts on the Apple vs. Epic ruling

Karol Severin

14 Sep 2021

The court ruling in the Apple vs. Epic Games case has taken media headlines by storm. However, given the diversity of narratives around the outcome, it is clear that the ‘winner’, is not exactly clear yet.

min read

Could HBO Max disrupt Europe?

Cover image for Could HBO Max disrupt Europe?

Tim Mulligan

10 Sep 2021

On October 26th, HBO Max will establish its European beachhead, which is launching inSweden, Denmark, Norway, Finland, Spain and Andorra. The D2C video service will then roll out in 2022 into Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, and Slovenia.

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The oncoming fandom crisis

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Mark Mulligan

10 Sep 2021

The Chinese authorities’ crackdown on fandom represents the first major growing pain for the global fandom economy. Tencent Music Entertainment (TME) will likely be the bellwether of this shift, with two thirds of its revenues coming from non-music (i.

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Government intervention in digital entertainment and social media is now a reality

Cover image for Government intervention in digital entertainment and social media is now a reality

Hanna Kahlert

9 Sep 2021

The tension between rapidly innovating tech and government regulations seems to be peaking at long last. China has made the first comprehensive move to crack down on digital entertainment , with children under 18 now regulated to no more than three hours of gaming per week and one hour per day on weekends.

min read

Quick take: Word of mouth is no longer the single most powerful games discovery tool

Cover image for Quick take: Word of mouth is no longer the single most powerful games discovery tool

Karol Severin

3 Sep 2021

games discovery

Do you know the saying ‘ word of mouth is the most powerful marketing tool ’? Well, things are changing - or at least evolving. MIDiA’s Q2 2021 consumer survey states that 25% of consumers typically discover new games on social media feeds – the same penetration rate as consumers who stated that they discover games ‘from personal recommendations’.

min read

Kanye just obliterated the creative full stop

Cover image for Kanye just obliterated the creative full stop

Mark Mulligan

3 Sep 2021

music product strategy

Kanye West knows how to stir things up, not least in making us rethink what music is and nudging us away from considering it as linear and static. First there was his announcement that Life of Pablo was a “ living, breathing, changing creative expression ”, and now there is his Donda Stem Player - which we wrote about here last week.

min read

The games universe is driving the rise of global football fandom

Cover image for The games universe is driving the rise of global football fandom

Srishti Das

3 Sep 2021

English Premier League

Sport is built on the pillar of fandom, with a global network of passionate fanbases who are driven by different sporting cultures across the world. Football is a prime global example of this, with multiple popular leagues and tournaments spread out over the year.

min read

Not all short-form video is created equal

Cover image for Not all short-form video is created equal

Hanna Kahlert

3 Sep 2021

short form video

Over the last year, TikTok has more than doubled its weekly active user base across all demographics, surviving legislative threats in the US and becoming a trend setter across entertainment. New music artists are starting their careers on the app, and Addison Rae is now starring in a Netflix remake of a classic 2000’s film, He’s All That .

min read

Why Real Madrid TV believes that premium sport will thrive in an AVOD environment

Cover image for Why Real Madrid TV believes that premium sport will thrive in an AVOD environment

Tim Mulligan

1 Sep 2021

Last week, Roku and Tubi TV announced that Real Madrid TV is being added to their AVOD services. Both the Roku Channel and Tubi TV are at the forefront of the AVOD disruption that is sweeping through the video industry.

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Creator tools are changing the power dynamic of audiences and platforms

Cover image for Creator tools are changing the power dynamic of audiences and platforms

Hanna Kahlert

31 Aug 2021

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the slowing growth of Spotify and the pandemic-driven struggle of independent artists to make revenue on their creative output.

min read

Chinese limits on gaming are more about the long-term, rather than short-term impacts

Cover image for Chinese limits on gaming are more about the long-term, rather than short-term impacts

Karol Severin

31 Aug 2021

Audience engagement

A new regulation announced by the National Press and Publication Administration issues new rules around games engagement of under 18s. As reported by the Wall Street Journal, the new rules will allow no online video games to be played during the school week, and only permits one hour of play per day on Fridays, weekends and public holidays.

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The D2C challenge of engaging the silver streamers

Cover image for The D2C challenge of engaging the silver streamers

Tim Mulligan

26 Aug 2021

Audience Insight

The biggest demographic shift in streaming over the previous 18 months has been the rise of the sliver streamer (the 55+ age group who have been pulled into streaming video consumption, following the great lockdown of 2020/21).

min read

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