MIDiA Blog - Page 44

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

What the music industry can learn from play-to-earn gaming

Cover image for What the music industry can learn from play-to-earn gaming

Tatiana Cirisano

16 Mar 2022

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in the attention economy , entertainment companies must give people reasons — not just ways — to spend their attention.

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Why Instagram will introduce NFTs to the gig economy in a big way

Cover image for Why Instagram will introduce NFTs to the gig economy in a big way

Hanna Kahlert

16 Mar 2022

In a conversation at SXSW, Mark Zuckerberg dropped that Instagram was going to be incorporating NFTs in the ‘near term’, pending some technological tweaks. While he was sparse on the detail, initial stages would likely allow users to bring their existing NFTs on the platform, and later on, potentially it would become possible to mint NFTs on the platform itself.

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Why MGM is so important to Amazon Prime Video

Cover image for Why MGM is so important to Amazon Prime Video

Tim Mulligan

15 Mar 2022

Metro Goldwyn Mayer (MGM)

Amazon Prime Video

In the absence of any last minute objection from EU regulators today, Amazon’s $8.45 billion acquisition of film studio MGM will be approved this month, pending the outstanding US Federal Trade Commission’s ruling on whether the deal violates anti-trust law that will be decided later this month.

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Quick Take: Regulation and war are leading the global games industry's trajectory to diverge

Cover image for Quick Take: Regulation and war are leading the global games industry's trajectory to diverge

Karol Severin

11 Mar 2022

Over the last few years, the traditional unit sales-based model in games has been increasingly moving towards engagement-led models. In other words, we are moving away from costly price points to buy complete games – instead the industry is turning towards a set-up, where access to games is more commoditised, with engagement and fandom becoming the key ways to monetise (e.

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Why TikTok is primed to become the next-generation music company

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Tatiana Cirisano

10 Mar 2022

By now, TikTok’s impact on popular music is well-established. The platform routinely catapults songs to hit status, and it has become a regular part of digital marketing campaigns. But behind the scenes, something deeper is happening.

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Spotify’s Car Thing has radio listening in its sights

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Annie Langston

10 Mar 2022

The adoption of streaming into our audio experiences has created an industry-disrupting practice that broke away from physical forms of consumption. The hardware we once relied on has been seamlessly replaced by streaming platforms.

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Why Dolly Parton may want to wait before selling her catalogue

Cover image for Why Dolly Parton may want to wait before selling her catalogue

Mark Mulligan

10 Mar 2022

Cultural trends

In a recent interview with the BBC, Dolly Parton said that she is considering selling her publishing catalogue, stating that she would simply launch a new publishing company and start all over again. On the one hand, this is not the first time she has publicly pondered the move (the first time was in December 2020 ), and is thus probably aimed at pushing up buyer demand and creating a bidding war.

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“Creativity has no genre”: What it takes to make it in music

Cover image for “Creativity has no genre”: What it takes to make it in music

Hanna Kahlert

8 Mar 2022

international womens day

The last few years have brought huge shifts in the music industry, from the rise of streaming to the prominence of readily-available creator tools. They have also brought cultural changes in music and beyond.

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Why Netflix is now doubling down on non-video content

Cover image for Why Netflix is now doubling down on non-video content

Tim Mulligan

8 Mar 2022

Last week was a big week for Netflix’s future-proofing strategy. On March 1stit announced its decision to acquire Finnish games publisher Next Games for €65 million (USD $70 million). Next Games publishes and operates mobile games focused on driving social fandom.

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Webinar: Games companies’ video opportunity

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Karol Severin

3 Mar 2022

Traditionally, games companies predominantly used games video for marketing purposes. This made perfect sense in the era of unit sales and early-adoption stages of games-related video. Today, 30% of console gamers view games-related videos every month.

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Epic Games, Bandcamp, and fandom for the ‘me’ generation

Cover image for Epic Games, Bandcamp, and fandom for the ‘me’ generation

Mark Mulligan

3 Mar 2022

Cultural trends

Honestly, it has been a struggle to find the inspiration to write a blog post about the music industry, considering what is going on in the world at the moment. But along came this story, which is eye opening enough to put virtual pen to paper: Epic Games buys Bandcamp.

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Non-music companies should be taking notes from the music marketing playbook

Cover image for Non-music companies should be taking notes from the music marketing playbook

Ashleigh Millar

2 Mar 2022

It is evident that the music industry’s social media marketing model – specifically on TikTok – is particularly effective in elevating the careers and profiles of the new generation of music artists, songwriters, and producers alike.

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Social media has become the default news platform for digital natives (for better and / or worse)

Cover image for Social media has become the default news platform for digital natives (for better and / or worse)

Hanna Kahlert

2 Mar 2022

The tragic turn of events last week in Ukraine have shaken Europe and the world. People are frightened, politicians are tense, markets are volatile , and no one knows what will come next. However, as news has emerged of the situation, an interesting phenomenon has become clear: while robust reporting may be difficult to come by, and official communication lines are intermittently down , digital natives are keeping tabs on the situation through social media.

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The podcast push that mainstream audiences never asked for

Cover image for The podcast push that mainstream audiences never asked for

Annie Langston

1 Mar 2022

spotify podcasts

The investment from streaming platforms to bring podcasts to mainstream audiences has reached, quite literally, a stadium-sized push. These platforms are making investments as part of wider strategic objectives rather than audience demand.

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The Oscars in 2022 – Attempting to hold the line against digital disruption

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Tim Mulligan

1 Mar 2022

The 94thAcademy Awards are only 26 days away, and the long-established hype machine for promoting the Oscars, as they are popularly known, is well underway. Arguably, as the first Oscars post-pandemic (where the pandemic has been side-lined in favour of a resumption of post-lockdown life), the movie industry will be hoping that the Oscars return to their traditional default position at the pinnacle of the entertainment ecosystem.

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If Web3 is so forward-thinking, why is it so male dominated?

Cover image for If Web3 is so forward-thinking, why is it so male dominated?

Tatiana Cirisano

28 Feb 2022

gender equality

Strike up a five-minute conversation with someone in the Web3 space, and any combination of the words “forward-thinking”, “revolutionary”, and “equitable” is bound to come up. Many proponents of NFTs, DAOs, the metaverse, and other Web3 concepts seek to use decentralisation to dismantle old systems and bring power to the people — and their intentions are, for the most part, good.

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Reflections from PG Connects London 2022

Cover image for Reflections from PG Connects London 2022

Karol Severin

25 Feb 2022

industry events

PG Connects London 2022 was the first in-person games industry event that I attended in over two years. Having spent the best part of the pandemic on Zoom, which quickly blurred the lines between a call and an event, walking into a physical venue was truly reinvigorating.

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Time for a metaverse reality check

Cover image for Time for a metaverse reality check

Hanna Kahlert

23 Feb 2022

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0. The Metaverse .

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Kanye’s Stem Player release is a real-time experiment in superfan targeting

Cover image for Kanye’s Stem Player release is a real-time experiment in superfan targeting

Tatiana Cirisano

23 Feb 2022

monetising fandom

Music streaming

Never one to follow tradition, Kanye West has announced that his next album, Donda 2 , will not be available on streaming services. Instead, he will release it exclusively on the Stem Player (a handheld speaker allowing creators to remix any recording that he launched in August 2021).

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Music creators – we want your insight!

Cover image for Music creators – we want your insight!

Mark Mulligan

22 Feb 2022

Audience Insight

Beyond our role in analysing, reporting, predicting, and consulting within music and media, MIDiA is a team of people - many of us creators too - who are committed to making a fairer, more sustainable and creator-friendly music industry.

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