Sam Griffin | MIDiA Research

New content is not the only answer for creators

Blog post by Sam Griffin

4 May 2023

As platforms become inundated with new content, competition for attention is constantly intensifying. Many creators must keep working harder (streaming more) to maintain their current metrics. The requirement...

Bridging the creator gap
Monetising social video’s micro-communities

Cover image for Bridging the creator gap

Report by Sam Griffin and Ben Woods

3 Apr 2023

£3,000.00 excl. VAT

Awesamdude

BadBoyHalo

Callahaniscool

The pandemic-induced boom in content creation has saturated social video platforms at a time when creators are battling a downturn in digital advertising revenues. These dual pressures of less exposure...

Rebooting video fandom
Games as a video streaming genre

Report by Tim Mulligan, Karol Severin, Perry Gresham, Sam Griffin and Ben Woods

20 Mar 2023

£3,000.00 excl. VAT

streaming TV monetisation

gamers

video games genres

With gamers being mainstream, video streaming services and their content offerings can benefit by increasing focus on the preferences of gamers. Crucially, this enables subscription video on demand (SVOD)...

Exclusivity isn’t everything – especially in esports

Blog post by Sam Griffin

17 Mar 2023

Video

Games

Business Strategy

Esports are handholes for platforms looking to tap into highly engaged and above average spenders. The Call of Duty League (CDL), Overwatch League (OWL), and ESL Pro League (ESLPL) had 25.16 million, 31.07...

Year of change
Themes that will shape entertainment in 2023

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Ben Woods and Srishti Das

15 Feb 2023

£5,000.00 excl. VAT

Africori

All or Nothing

Amazon

20,000 foot view This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music,...

Creators are focusing on the wrong metrics. Here is why:

Blog post by Sam Griffin

6 Feb 2023

Games

Streaming

Video

For most creators, there is a demand for greater remuneration for their efforts. However, one key consideration is missing from this equation – platforms are also for-profit revenue generators. The growing...

The Last of Us – when games meet video

Blog post by Sam Griffin

26 Jan 2023

video streaming

HBO Max

The Last of Us

The HBO Original production of Naughty Dog’s The Last of Us is solidifying the foundations of modern expectations for games video crossovers. With the games market increasingly saturated and seemingly...

The metaverse transition: Fortnite

Blog post by Sam Griffin

19 Jan 2023

Fortnite

gaming

Unreal Engine

The metaverse transition: Fortnite Unreal Engine has been at the bleeding edge of digital development since its release, being fundamental to the development of household titles such as The Witcher ,...

2023 MIDiA predictions
Pivot point

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

£5,000.00 excl. VAT

Critical Developments

Business Strategy

predictions

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

Can afforfable MOCAP help with VR adoption?

Blog post by Sam Griffin

16 Dec 2022

Sony

MOCAP

Avatar

Motion capture (MOCAP) has been synonymous with big-budget productions such as Avatar and The Lord of The Rings since their respective releases. Sony hopes to change that. Sony’s January 2023 release...

Esports bundle
Available for a limited time

Report by Karol Severin and Sam Griffin

12 Dec 2022

£5,000.00 excl. VAT

esports

Games

Sports

This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

The next challenge for esports
Striking the balance between creators and athletes

Cover image for The next challenge for esports

Report by Karol Severin and Sam Griffin

9 Dec 2022

£3,000.00 excl. VAT

Business Strategy

Apex Legends

Call of Duty

Esports organisations are past the initial ‘hype stage’. They are now in a phase where they need to make their business models work commercially. The ongoing adverse macroeconomic climate only exacerbates...

Games marketing bundle
Available for a limited time

Report by Karol Severin and Sam Griffin

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent games marketing reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent...

Games strategy bundle
Available for a limited time

Report by Karol Severin and Sam Griffin

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent games strategy reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent...

Unlocking the saturation conundrum
Key video trends going into 2023

Cover image for Unlocking the saturation conundrum

Report by Tim Mulligan, Hanna Kahlert, Sam Griffin and Ben Woods

14 Nov 2022

Free Report

A key challenge confronting the video streaming landscape in the current attention inflation era is maintaining engagement. Up until now, video streaming has been fixated on growth. In a saturated marketplace...

How to recycle games IP: God of War: Ragnarök

Blog post by Sam Griffin

10 Nov 2022

God of War

games ip

Santa Monica Studio

Familiar enough, but not too familiar Recycling games IP is commercially beneficial to games companies, be it from the cost, risk, or predictability perspective. Despite, or perhaps because of, the constant...

Can esports organisations allocate resources more effectively to unlock growth?

Blog post by Sam Griffin

4 Nov 2022

esports

esports audiences

Esports organisations

Esports events bring thousands of viewers from around the world into a shared space. Despite being major spectacles, these events are often a high-risk high-reward opportunity for esports organisations....

Games-video crossovers are coming of age

Blog post by Sam Griffin

8 Sep 2022

games video

entertainment

music discovery

Video and games crossover content is becoming mainstream. The Emmy winning Arcane, a live action remake of The Last of Us, indicated that games-inspired video is trailblazing at the core of entertainment...

From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance

Blog post by Sam Griffin

10 Aug 2022

Proms

gaming

Fandom

After the humble beginnings of the first melodic loops from NAMCO’s Rally X , the cultural symphony of music, video, and games has since matured toHildur Guðnadóttir and Sam Slater’s recent score...