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Case Studies: Games

Markiplier’s podcast breakthrough sets a new precedent for games creators

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Case Study

Annie Langston and Kazia Rothwell
April 2023
Spotify
Games
Markiplier
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The Witcher
Netflix’s appeal to gamer fandom

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Case Study

Tim Mulligan, Karol Severin, Perry Gresham, Samuel Griffin and Ben Woods
March 2023
Video
Games
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Cult of the Lamb

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Case Study

Ben Woods
January 2023
Video
Games
Social video
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Meta and games
The race between user interface and content

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Case Study

Karol Severin
September 2022
Games
Cultural trends
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FaZe Clan

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Case Study

Richard Broadhurst
May 2022
Video
Social
Social media
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