Case Studies: Games

Over the past decade, YouTube, Twitch, and other social platforms have become hotbeds for games creators. They have transformed the culture around games by creating a new level of community and connection among gamers, streamers, and the games themselves.

In January 2020, Netflix topped Wikipedia show searches following the season one launch of its fantasy scripted drama original, The Witcher . The show was based on a story universe created by Polish author Andrzej Sapkowski, which originated in novel form and morphed into a hugely popular game franchise with 40-million-unit sales to date.

Cult of the Lamb is an action-adventure strategy game that achieved criticaland commercial success shortly after its launch in August 2022 by embracinglivestreaming engagement on Twitch. Developed by Massive Monster and published by Devolver Digital, the title takes a tongue-in-cheek approach to the concept of a religious cult.

Meta and games |The race between user interface and content Meta, formerly Facebook, has a good track record of knowing when to disrupt itself just in time to play a major role in the next generation of consumption – it successfullydisrupted itself from a desktop into a mobile-first company.

Founded in 2010, FaZe Clan quickly rose to popularity through videos of trick-shots in Call of Duty. It is now the most famous esports team in the world. However, as of 2021, defining FaZe Clan as an esports team is limitative. In the ten years since its birth, it evolved into a talent, media, and cross-entertainment fandom monetisation business, m...