Sam is a production associate and junior gamers analysis contributor at MIDiA. His research interests mainly focus around creator trends in esports, gaming, and the social video space.

Can esports organisations allocate resources more effectively to unlock growth?

Blog post by Sam Griffin

4 Nov 2022

esports

esports audiences

Esports organisations

Esports events bring thousands of viewers from around the world into a shared space. Despite being major spectacles, these events are often a high-risk high-reward opportunity for esports organisations....

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Games-video crossovers are coming of age

Blog post by Sam Griffin

8 Sep 2022

games video

entertainment

music discovery

Video and games crossover content is becoming mainstream. The Emmy winning Arcane, a live action remake of The Last of Us, indicated that games-inspired video is trailblazing at the core of entertainment...

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From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance

Blog post by Sam Griffin

10 Aug 2022

Proms

gaming

Fandom

After the humble beginnings of the first melodic loops from NAMCO’s Rally X , the cultural symphony of music, video, and games has since matured toHildur Guðnadóttir and Sam Slater’s recent score...

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