Perry is MIDiA’s forecast and modelling analyst, and a contributor to our games and critical developments coverage. His main areas of interest are games business strategy and the attention economy.

The trials and tribulations of virtual reality

Blog post by Perry Gresham

26 Aug 2022

VR

virtual reality

Playstation VR

The new world of virtual reality (VR) has felt closer over the past ten years than ever, but is still just over the horizon. VR remains niche The main sticking point is adoption: currently just under one...

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Has Blizzard’s mobile gamble paid off?

Blog post by Perry Gresham

11 Aug 2022

mobile games

diablo

microtransactions

Blizzard was once perhaps the most loved game developer – with a devoted fanbase built on the back of iconic titles like Diablo and World of Warcraft. However, over the past few years there has been...

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Building a fan economy with Fan-Powered Royalties

Report by Kriss Thakrar, Tatiana Cirisano and Perry Gresham

12 Jul 2022

Free Report

creators

artist income

Streaming economics

Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can...

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Xbox Cloud Gaming expansion heralds a cross-platform future

Blog post by Perry Gresham

13 May 2022

xbox

cloud gaming

Fortnite

MIDiA has been writing about Xbox’s cross-platform future for years, and Microsoft is bringing this closer to reality with each step they take. Ultimately, Xbox gamers may soon not need to own consoles...

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Microsoft’s new cloud focus solidifies Xbox Game Pass as the Netflix of games

Blog post by Perry Gresham

29 Mar 2022

cloud gaming

xbox game pass

Netflix

Last week Microsoft announced a new division of Xbox Game Studios, the “Cloud Gaming Organisation”, designed to help developers create new cloud-native games to be distributed via their Xbox Game Pass...

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Elden Ring’s early success shows that traditional gaming experiences are still relevant

Blog post by Perry Gresham

24 Mar 2022

gaming

niche is the new mainstream

elden ring

From Software’s hardcore action role-playing game (ARPG), Elden Ring, has outperformed even the most optimistic predictions, resulting in the biggest game launch in recent history (excluding yearly titans...

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