Perry Gresham

Perry manages MIDiA’s data infrastructure and Data Team, and leads modelling efforts on our Music and Games Forecasts, prioritising the accuracy and attention to detail that make us industry-leading. He is passionate about data driven consulting projects – especially those involving large datasets or pricing analysis. His contributions extend to our research output, with particular interest in the Attention Economy. Perry holds an integrated master’s degree in Mathematics from Durham University, where his research focused on Riemannian Geometry. Before MIDiA he worked in data science within the energy-technology industry.

Grand Theft IP

Cover image for Grand Theft IP
Perry Gresham
grand theft auto
leak
intellectual property
This week gaming entered leak season, with large amounts of content unexpectedly released for two major upcoming titles: Grand Theft Auto VI (GTA) and Diablo IV. GTA developer Rockstar Games confirmed : “We recently suffered a network intrusion in which an unauthorised third party illegally accessed and downloaded confidential information from our systems, including early development footage for the next Grand Theft Auto”.
min read
Read more …

Welcome to the era of attention inflation

Cover image for Welcome to the era of attention inflation
Perry Gresham
attention inflation
attention recession
Peak Attention
The covid pandemic and associated lockdown dynamic allowed entertainment consumption to reach new heights amongst a temporary surplus of free time. However, after restrictions eased, consumers found the constraints on their newfound time tighten, and had to make sacrifices, often preferring to return to real life activities at the expense of digital entertainment.
min read
Read more …

Building a fan economy with Fan-Powered Royalties

Cover image for Building a fan economy with Fan-Powered Royalties
Kriss Thakrar, Tatiana Cirisano and Perry Gresham
Free Report
Creators
artist income
Streaming economics
Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can no longer be ignored. It is no secret that many music artists are dissatisfied with the relationship between the consumption of their music on streaming platforms and the income they receive from it.
Read more …