Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Seoul traders: How Korean labels are building beyond the song
The road to 2033: The fan economy surges ahead
From reach to resonance Radio’s new role in music discovery
The cost of complexity in serving superfans
Are music fans ditching digital or embracing it? Both – welcome to the "cultural multiverse"
Global Recorded Music Retail Revenues to Reach $121.1 Billion by 2033
The other side of the UGC coin: fans as part of the creative process
State of the K-pop economy Rising to the global stage
Social and AI Competing forces
What do young people do without the doomscroll? Why social media bans present an opportunity
Superfandom in an anti-social media world
Social versus sponsorship: brand building in 2026
K-pop fans are not “one size fits all”: Comparing fans in US and South Korea
The attention trap: Why social engagement does not always create fandom
The creative generation wants its own soundtrack
Attention versus fandom Maximising the value of video engagement
Answering questions from MIDiA’s "The State of AI and Music" webinar
Multi-dimensionality in music isn’t new – but it’s overdue for a comeback
