Product Strategy | MIDiA Research

Fandom

Rebuilding TV in the creator era
UK video consumption and creation

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Ben Woods

April 2026

Creators

Streaming

France

The UK video market is at the centre of a once-in-a-generation shift. While linear TV still delivers huge reach and revenue for broadcasters, social platforms and global streaming services have already won the battle for daily attention. At the same time, nearly half of UK consumers now create content themselves, accelerating the rise of creators a...

Breaking the language barrier: AI’s next disruption in music

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Adham Nazir

9 Apr 2026

Business Strategy

American poet Henry Wadsworth Longfellow once proclaimed that music is a universal language. Ironically, perhaps the only part of this universal language that isn’t universal is language itself. In the streaming era, it may seem easier than ever for musicians to reach listeners around the world, a...

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Beyond the song: Why artists need transmedia storytelling

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Olivia Jones

2 Apr 2026

Marketing Strategy

In today’s fragmented marketing world, artists have to promote more than just their music – they have to build dedicated fandom. To achieve this, more artists are implementing transmedia elements – that is, adapting a brand story across multiple platforms – into their marketing strategies.

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Music merchandise and ticket buyer survey
Raising the bar

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Tatiana Cirisano and Olivia Jones

March 2026

merchandise

Fandom

audience

This report analyses the results of MIDiA’s survey of 1,000 US merch, physical music, and / or ticket buyers conducted in Q3 2025. To qualify for the survey, respondents had to have purchased at least one of the following in the prior 12 months: concert ticket, music merchandise, physical music.

The new rules of music’s growth engine: Insights from MIDiA’s merch and ticket buyer survey

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Tatiana Cirisano

19 Mar 2026

Expanded rights are quickly becoming the growth engine of the recorded music industry. The category – which includes labels’ participation in revenue streams like merch and live – grew an impressive 21.

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Global recorded music revenues up 9.4% in 2025

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Mark Mulligan

13 Mar 2026

Business Strategy

2025 was a good year for the recorded music business. After a modestly performing 2024, revenues grew by 9.4% in 2025 to reach $39.5 billion. See MIDiA’s Recorded music market 2025 | Rise of the fan economy and accompanying 12 sheet dataset for MUCH more detail.

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Attention versus fandom: Why entertainment needs a new framework for understanding engagement

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Ben Woods

11 Mar 2026

The attention economy has become the de facto framework for measuring loyalty in the entertainment industry. However, not all attention is equal. While an hour spent scrolling videos on TikTok may compete with an hour spent playing a £70 video game, the depth, value and quality of that engagement a...

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Music creator survey
Career: Need versus want

Cover image for Music creator survey

Mark Mulligan

February 2026

Spotify

Music creators

YouTube

This report is the second of two reports analysing the results of MIDiA’s 2025 global music creator survey, following Music creator survey | Creation: Rise of the new breed . While the former analyses music creation behaviours, this report focuses on music creators’ careers.

AI and consumer creation
The superfan factor

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Mark Mulligan

January 2026

Fandom

Content creation

Recorded music market

This report presents data from two different MIDiA Research consumer surveys to explore consumer behaviours and attitudes in content creation, including their use of AI and its relation to fandom. This report is for anyone and everyone looking to better understand consumer AI usage, from specific creator tools to sophistication levels.

K-pop’s global bifurcation: A genre at a crossroads

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Olivia Jones

22 Dec 2025

Business Strategy

Billboard recently released two new weekly charts tracking Korean music – Billboard Korea Hot 100 and Billboard Korea Global K-Songs . While the Hot 100 ranks songs based on streaming and sales numbers within South Korea, the Global K-Songs chart focuses on global popularity, ranking the top songs...

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Overanalysing our 2025 Spotify Wrapped: what MIDiA’s stats say about the industry

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Tatiana Cirisano

11 Dec 2025

Nothing signifies the holiday season like snowy days, Christmas jingles – and for many of us, Spotify Wrapped. The streaming platform’s annual listenership stats are back, and so is MIDiA’s tradition of over-analysing them.

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Peter Doig’s ‘House of Music’ and the importance of audio as a shared experience

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Laura Fisher

9 Dec 2025

The Sound Service at Peter Doig’s House of Music exhibition at the Serpentine Gallery has been open since early October. While the exhibition itself explores themes of music and collective gathering, it is this live element that fully activates its central premise.

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The AI-social media dilemma: Can TikTok, Meta, and diVine curb low-quality content without hurting creators?

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Ben Woods

3 Dec 2025

Business Strategy

Social platforms are grappling with a difficult balancing act. Generative AI can deliver a revolutionary engagement opportunity by turning even more consumers into creators. However, low-quality AI content also poses a threat to the user experience of social platforms.

min read

Cross-platform success
Using social platforms to build audience and fandom

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Hanna Kahlert

November 2025

Creators

merchandise

Discovery

The shifting social landscape leaves a lot to unpack, with parallel trends of consolidation and fragmentation. Social platforms are now largely about entertainment first and connecting with friends second. Many major platforms reinforce this dynamic by pushing a few-to-many distribution model.

AI music creators: music’s superfans

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Mark Mulligan

13 Nov 2025

Audience Insight

Not a week seems to go by without some big news in the world of music AI. Hot on the heels of UMG’s Udio deal , GEMA just secured a favourable ruling against OpenAI (via Reuters ). Over the course of the year, however, court rulings have fallen roughly evenly for media companies and AI companies, ...

min read

New MIDiA report forecasts one billion creators by 2032 as AI reshapes the creative value chain

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Tsion Tadesse

21 Oct 2025

[LONDON – 21 October, 2025] – MIDiA Research, the global authority in music, creator economy and cross entertainment, has just released The State of the Video Creator Economy, a comprehensive new report that reveals that the number of global creators is set to surge by 76% to 1.

min read

How social’s reach is undermining its culture

Cover image for How social’s reach is undermining its culture

Hanna Kahlert

21 Oct 2025

Cultural trends

Despite all the promise of digital interconnectivity, the internet has become more isolated than ever. The major platforms are now so focused on entertainment-style content that the original concept of a ‘social’ network has become diluted – seeing a post from a friend has now become a rarity.

min read

Forget catalogue; creators are the new valuable IP

Cover image for Forget catalogue; creators are the new valuable IP

Hanna Kahlert

16 Oct 2025

Business Strategy

The value of entertainment catalogue and content has shifted over the last decade. Licensing usage and distribution used to underpin the system, but challenges arose as digital consumption became the default.

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The future of music streaming: Change or be changed

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Mark Mulligan

13 Oct 2025

Business Strategy

Music streaming

The music business, entertainment as a whole – even the world – are at turning points. The future may be unknown, but there is always one certainty: things are going to be different. The change that got us here was paradoxically both fast and slow.

min read

The winning formula for Grand Theft Auto VI: Games pricing strategy

Cover image for The winning formula for Grand Theft Auto VI: Games pricing strategy

Brandon Sutton

9 Oct 2025

Product Strategy

A highly anticipated piece of media, Grand Theft Auto VI has garnered widespread attention . However, many details of the game remain a mystery – including the price of the base game. Previous speculation has suggested the game could be priced at $100.

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