Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Social versus sponsorship: brand building in 2026
K-pop fans are not “one size fits all”: Comparing fans in US and South Korea
The attention trap: Why social engagement does not always create fandom
The creative generation wants its own soundtrack
Attention versus fandom Maximising the value of video engagement
Answering questions from MIDiA’s "The State of AI and Music" webinar
Multi-dimensionality in music isn’t new – but it’s overdue for a comeback
IMS electronic music business report 2025/6
Rebuilding TV in the creator era UK video consumption and creation
Breaking the language barrier: AI’s next disruption in music
Beyond the song: Why artists need transmedia storytelling
Music merchandise and ticket buyer survey Raising the bar
The new rules of music’s growth engine: Insights from MIDiA’s merch and ticket buyer survey
Global recorded music revenues up 9.4% in 2025
Attention versus fandom: Why entertainment needs a new framework for understanding engagement
Music creator survey Career: Need versus want
AI and consumer creation The superfan factor
K-pop’s global bifurcation: A genre at a crossroads
