Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The key to unlocking fandom begins with these fan archetypes
When the math stops mathing: Fandom signals in the agentic AI era
Beyond the stream: Live’s innovation moment
From newsroom to newsfeed: Why news broadcasters and content creators should partner to reach young people
K-pop as culture: Fandom learnings from BTS and KCON LA
Audiences are craving connection – could livestreaming be the answer?
Podcasting success: Inside Goalhanger’s The Rest is Fest
Seoul traders: How Korean labels are building beyond the song
The road to 2033: The fan economy surges ahead
From reach to resonance Radio’s new role in music discovery
The cost of complexity in serving superfans
A case for ownership
Are music fans ditching digital or embracing it? Both – welcome to the "cultural multiverse"
Global Recorded Music Retail Revenues to Reach $121.1 Billion by 2033
The other side of the UGC coin: fans as part of the creative process
State of the K-pop economy Rising to the global stage
Social and AI Competing forces
What do young people do without the doomscroll? Why social media bans present an opportunity
