Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Beyond the stream: Live’s innovation moment
From newsroom to newsfeed: Why news broadcasters and content creators should partner to reach young people
K-pop as culture: Fandom learnings from BTS and KCON LA
Audiences are craving connection – could livestreaming be the answer?
Podcasting success: Inside Goalhanger’s The Rest is Fest
Seoul traders: How Korean labels are building beyond the song
The road to 2033: The fan economy surges ahead
From reach to resonance Radio’s new role in music discovery
The cost of complexity in serving superfans
A case for ownership
Are music fans ditching digital or embracing it? Both – welcome to the "cultural multiverse"
Global Recorded Music Retail Revenues to Reach $121.1 Billion by 2033
The other side of the UGC coin: fans as part of the creative process
State of the K-pop economy Rising to the global stage
Social and AI Competing forces
What do young people do without the doomscroll? Why social media bans present an opportunity
Superfandom in an anti-social media world
Social versus sponsorship: brand building in 2026
