Blog: Instagram - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Facebook just got into social music; the industry should take note

Cover image for Facebook just got into social music; the industry should take note

Hanna Kahlert

12 Aug 2021

social music app

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music side, we (should) have known that social music will be the next stage of innovation for the industry essentially since TikTok started rocketing users to stardom overnight, as meanwhile young people – digital natives who tend to be hyper-social – started to pick up instruments at unprecedented rates .

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Instagram continues to perform strongly despite inconsistent brand identity

Hanna Kahlert

30 Jun 2021

Media and Marketing

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success.

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From network to Bulletin: Is this the future of Facebook?

Cover image for From network to Bulletin: Is this the future of Facebook?

Hanna Kahlert

10 Jun 2021

Due to generational shifts, the passage of time, and pure competition from other entertainment alternatives, social media is changing . Younger users are flocking to fast-paced, original content-driven TikTok .

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Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention

Cover image for Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention

Hanna Kahlert

27 May 2021

Facebook is now old enough that there are teenagers on it that are younger than it is. In the time that it has been around, it has reinvented social media . It has also had to do some reinventing of itself, adding to its portfolio image-sharing app Instagram and end-to-end encrypted messaging service WhatsApp to form a powerful trifecta dominating mainstream digital socialisation.

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Facebook’s “Reels” bid to move into TikTok gap will fail

Cover image for Facebook’s “Reels” bid to move into TikTok gap will fail

Hanna Kahlert

17 Aug 2020

The rollout of Instagram Reels comes cleverly timed, sweeping in the wake of the announced TikTok ban to claim the many app users who will be searching for a new proposition on which to spend their attention.

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We are at a turning point for social music

Cover image for We are at a turning point for social music

Mark Mulligan

4 Aug 2020

In recent days we have seen three major developments that, collectively, are a potential pivot point for social music: 1. TikTok close to a US-entity buyout by Microsoft to avoid potential sanctions, following hot on the heels of an India blackout 2.

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TwitchSports: Amazon throws sports into the starting line-up

Cover image for TwitchSports: Amazon throws sports into the starting line-up

Alistair Taylor

29 Jul 2020

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users – so, as of last Wednesday, ‘Sports’ has become a standalone category with the return of Twitch.

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To be Silent is to be Complicit – On Which Side of History Will the NFL be Remembered?

Cover image for To be Silent is to be Complicit – On Which Side of History Will the NFL be Remembered?

Alistair Taylor

3 Jun 2020

Blacklivesmatter

blackouttuesday

Yesterday, social media went silent as it observed #BlackOutTuesday . Following George Floyd’s killing by a Minneapolis police officer, athletes and teams have all spoken up in solidarity, demanding justice and change for a system that disproportionately impacts the black population in the United States.

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The Last Dance – ESPN Raining Threes

Cover image for The Last Dance – ESPN Raining Threes

Alistair Taylor

18 May 2020

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, US broadcaster ESPN played its trump card to capitalise on the thirst for stimulating content during lockdown.

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Forget Virtual – UFC and NRL going Remote

Cover image for Forget Virtual – UFC and NRL going Remote

Alistair Taylor

10 Apr 2020

Associated Press

With fans currently starved of sports entertainment during lockdown, rights holders are jumping out of the gate to be the first to put on live sports to serve any form of quick fix to see a jump in engagement.

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The Streaming War Enters a New Phase with Aggressive Content Slates

Amanda Stears

22 Oct 2019

For once, consumers can hit the pause button on subscription fatigue and watch the streaming wars unfold while reaping the benefits of the competition. US viewers are in for a treat as the launches of Apple TV+ and Disney+ loom closer on the first and 11th of November respectively.

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Not So Galactico; What Went Wrong for La Liga?

Cover image for Not So Galactico; What Went Wrong for La Liga?

Alistair Taylor

7 Aug 2019

addressable audience

broadcast deals

carriage partnerships

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and Ireland after failing to receive any acceptable bids, due by the 25 th July .

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Battle of the Docuseries: Who Mirrored Who?

Cover image for Battle of the Docuseries: Who Mirrored Who?

Alistair Taylor

13 Jun 2019

addressable audience

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian manager Marcelo Bielsa’s dramatic first season in charge of the English Championship side, according to the Daily Mail .

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Quick Take: Spotify, Stories and Music – the Social Media Divide

Zach Fuller

16 May 2019

The story of a song’s creation is one of the great mysteries of music. Regularly are we regaled with anecdotes of a song emerging fully formed in a 15-minute flurry of creative genius. However, while less seductive, the reality is that more often than not a composition goes through many iterations before it is released, or in the case of Leonard Cohen’s Hallelujah , even after it has been recorded.

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Ecommerce Wars – Can Instagram’s Shop Window and Check-Out All-in-One Compete with Amazon’s Own Brand Ambitions and Voice?

Georgia Meyer

3 Apr 2019

Conquesting Ads

Commerce has moved online. In this rapidly evolving space, the dynamics of which govern the fortunes of so many businesses and brands, Amazon, Walmart and Instagram are playing their hands fiercely. Their product strategies are defining the space for consumers and businesses alike.

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Why Facebook Can Be the Future of Social Music, But Isn’t Yet

Cover image for Why Facebook Can Be the Future of Social Music, But Isn’t Yet

Mark Mulligan

21 Mar 2019

Facebook messenger

Facebook recently secured licensing deals with music rightsholders in India , an important step in what has thus far been an underwhelming social music strategy since first inking rights deals in June 2018.

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Hulu and The Egg: How An Egg Outfoxed A Kardashian and Went On To Win The Super Bowl, With Hulu

Georgia Meyer

14 Feb 2019

The egg that beat Kylie Jenner for the highest number of likes on an Instagram photo partnered with Hulu to promo an ad following the Super Bowl. Rather than ‘sell out’ for a branded message, The Egg’s (also known by fans as ‘Eugene’) first spot on Hulu (titled: S1 E1), was a message encouraging people coping with mental health issues to seek support from Mental Health America – providing the relevant links.

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Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?

Georgia Meyer

7 Feb 2019

Audio ad engagement

Following six days of speculation, Spotify announced yesterdaythat it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation software tool), for an undisclosed sum.

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Team Instagram: 2018’s Ideological Warfare

Georgia Meyer

14 Dec 2018

For Facebook, Instagram serves three critically valuable purposes: it maintains Facebook’s connection with younger users – shielding itself from competition with Snapchat. Secondly, it is opening up crucial new revenue streams via Instagram story ads.

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The Instagram Shop: The Case for Ecommerce Diversification and Tech Major Dismantling

Georgia Meyer

14 Sep 2018

The Verge recently reported rumours that Facebook is building a standalone Instagram app for shopping. Whilst this news is as yet unconfirmed by Instagram, it would seem a logical next step given Facebook’s recent innovations to evolve the current Instagram product into a seamless site for ecommerce.

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Showing 41 to 60 of 95 results.