Blog: Instagram - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Quick Take: Was This the Week Snapchat Officially Lost the Stories War?

Zach Fuller

10 Aug 2018

Daily Active users

It does not seem long ago that slowed growth was enough to imbue discussions around then social media enfant terrible Snapchat with rumours of decline. However, this week’s Q2 announcement was a defining one for the LA-based social media company.

min read

WhatsApp Is Open for Business (Finally)

Georgia Meyer

8 Aug 2018

Four years after Facebook purchased WhatsApp for $19 billion, the ubiquitous messaging app is ramping up its revenue potential with the launch last week of a suite of business tools and new advertising inventory on the app.

min read

YouTube Fights to Retain Social Talent from Social Video Disruptor IGTV

Tim Mulligan

24 Jul 2018

Yesterday news broke about Alphabet-owned YouTube offering lucrative contracts to its top social talent, to ensure that they post their videos first on the video platform. The driving force behind these six-figure loyalty payments is the looming threat of social video disruptor IGTV (Instagram TV).

min read

Facebook Looks to Snapchat For Best Practice in the Battle For AR Supremacy

Georgia Meyer

20 Jul 2018

Facebook has once again co-opted an innovative social media product development from Snap – the parent company of Snapchat. Firstly, it incorporated Snapchat’s uniquely differentiated stories functionality, including their ephemeral disappearing quality, bringing this feature to Instagram.

min read

How Tencent is Successfully Monetising a Messaging App Ecosystem

Alistair Taylor

6 Jul 2018

digital content

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is the only company currently monetising its digital consumer base effectively.

min read

What Can Marketers Do Post-GDPR?

Georgia Meyer

27 Jun 2018

What Can Marketers Do Post-GDPR? There was a predictable reduced presence at this year’s Cannes Lions International Festival of Creativity held under the shadow of GDPR legislation coming into effect last month.

min read

IGTV and How To Make Video Work in The Messaging App Ecosystem

Tim Mulligan

26 Jun 2018

The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating content for the smaller real estate of a smart phone screen and creating non-intrusive content on what is fundamentally a personal communication platform can also be problematic.

min read

Shoppable Stories: Competition Between Instagram and Snapchat Intensifies

Georgia Meyer

20 Jun 2018

Pressure to demonstrate the commercial viability of social media platforms, particularly for those sites not already owned by major media players, is intensifying. This is all the more resonant in an age where business models are increasingly reliant upon data and hyper-targeting.

min read

What’s in a Log-In? Social Platform Wars 2018

Zach Fuller

15 Jun 2018

Snap Inc has launched an alternative to the ubiquitous ‘log-in with Facebook’ offer, which commands the paucity of visual real estate available on app screens. This follows Snap’s recent announcement of development tools designed to open up the app to anyone wishing to build features, much in the same way its tech rivals have done in the past.

min read

Facebook Aims to Bring The Fun Back Into Music

Mark Mulligan

5 Jun 2018

Facebook has announced its long mooted move into music. As widely anticipated the service offering focuses on using music to add context to social experiences. The official blog outlines two key use cases: Adding music to videosDoing live stream lip syncs in Facebook Live videos For now the roll out is limited, which will give Facebook the opportunity to hone the service and learn from the behaviour of a relatively narrow user group.

min read

Facebook Has Got An Instagram Problem

Cover image for Facebook Has Got An Instagram Problem

Mark Mulligan

1 Feb 2018

Facebook messenger

Mark Zuckerberg dropped a bit of bombshell during the Q4 2017 earnings call. He announced that Facebook daily active users (DAUs) have fallen across some key markets, including the US. COO Sheryl Sandberg elaborated: “In the US and Canada, these changes contributed to a DAU decline of 700,000 compared to Q3.

min read

Quick Take: Facebook Deprioritises Publishers

Zach Fuller

12 Jan 2018

Facebook has once again updated its news feed and in the tradition of its tense relationship with content creators, it does not appear to favour publishers. It is worth viewing such a move in the context of Mark Zuckerberg’s annual resolutions.

min read

Quick Take: Universal’s Partnership with Facebook

Zach Fuller

22 Dec 2017

content monetisation

Following its renewed deal with YouTube earlier this week, Universal has signed another landmark agreement for digital monetisation, this time with Facebook. Described by the world’s largest recorded music label as ‘unprecedented’, Facebook users,under the terms of the partnership, will now be able to upload videos that contain licensed music across Facebook’s assets.

min read

Snapchat’s Re-Design Is Likely Too Little Too Late

Zach Fuller

30 Nov 2017

Branded content

digital advertising

Having promised a ‘whole new Snapchat’, it appears the app’s mooted re-design is not the revolution Evan Spiegel proposed during his company’s Q3 earnings call. The company’s founder stated that: “While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some strange side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves.

min read

TV Fandom And The Power Of Social Apps

Tim Mulligan

1 Nov 2017

In the fast-moving digital world of 2017 the TV show is facing an existential challenge. On the one hand, TV shows have never been more popular, with scripted drama leading a renaissance in video as a distinct art form and shaping our contemporary cultural worldview.

min read

Quick Take: Facebook’s Renewed VR Push

Zach Fuller

13 Oct 2017

Facebook is back in the VR game. With the $199 headset announced this week, Mark Zuckerberg has renewed his desire to bring one billion people into Virtual Reality. Such a statement is at odds with the industry mood, with the celebratory VR narrative of 2016 taking a dive at the beginning of 2017.

min read

Spotify, Netflix And Instagram Make Gains In Q2 2017

Cover image for Spotify, Netflix And Instagram Make Gains In Q2 2017

Mark Mulligan

19 Sep 2017

candy crush saga

Since Q4 2016 MIDiA Research has been fielding a quarterly tracker survey across the US, UK, Canada and Australia to build a proprietary dataset that provides a unique insight into how digital consumer trends are evolving quarter-upon-quarter.

min read

Quick Take: Snap Inc’s Q2 Earnings

Zach Fuller

11 Aug 2017

After much anticipation, Snap Inc has released its Q2 earnings outlining the company’s progress in the past three months. Of course, much of the attention has focused on missing growth and revenue targets, as Snap continues to feel the pressure of competition with Facebook and other messaging services.

min read

Facebook Gets Further Into Premium Sports Content

Tim Mulligan

30 Jun 2017

The UEFA Champions League is coming to Facebook for the 2017-2018 season. Facebook is partnering with Fox Sports to live stream next season’s games starting in September, via the TV network’s Facebook pages.

min read

New Report: Snap Inc Q1 2017 - Declining User Growth Exacerbates Rising Costs

Zach Fuller

12 May 2017

Daily Active users

Following the release of its first earnings call since its IPO in March, Snapchat creator Snap Inc has seen its stock price drop 28% to its lowest price since going public. The development increasingly reflects investor uncertainty as to whether the company will be able to continue following a period of intense competition from Facebook and a consequent slowdown in growth.

min read

‹
1
2
3
4
5
›

Showing 61 to 80 of 95 results.