Blog: Instagram - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

What can marketers do post-GDPR?

Georgia Meyer

27 Jun 2018

Instagram Media Snapchat

There was a predictable reduced presence at this year’s Cannes Lions International Festival of Creativity held under the shadow of GDPR legislation coming into effect last month. AdTech firms in particular were notable by their absence, given that many of their business models are reliant on the t...

IGTV and how to make video work in the messaging app ecosystem

Tim Mulligan

26 Jun 2018

Facebook IGTV Instagram

The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating content for the smaller real estate of a smart phone screen and creating non-intrusive content o...

Shoppable stories: Competition between Instagram and Snapchat intensifies

Georgia Meyer

20 Jun 2018

advertising ecommerce Instagram

Pressure to demonstrate the commercial viability of social media platforms, particularly for those sites not already owned by major media players, is intensifying. This is all the more resonant in an age where business models are increasingly reliant upon data and hyper-targeting.

What’s in a Log-In? Social Platform Wars 2018

Zach Fuller

15 Jun 2018

Evan Spiegel Facebook Instagram

Snap Inc has launched an alternative to the ubiquitous ‘log-in with Facebook’ offer, which commands the paucity of visual real estate available on app screens. This follows Snap’s recent announcement of development tools designed to open up the app to anyone wishing to build features, much in ...

Facebook Aims to Bring The Fun Back Into Music

Mark Mulligan

5 Jun 2018

Ad Supported dubsmash Facebook

Facebook has announced its long mooted move into music. As widely anticipated the service offering focuses on using music to add context to social experiences. The official blog outlines two key use cases: Adding music to videosDoing live stream lip syncs in Facebook Live videos For now the roll out...

Facebook Has Got An Instagram Problem

Mark Mulligan

1 Feb 2018

Facebook Facebook messenger facebook music

Mark Zuckerberg dropped a bit of bombshell during the Q4 2017 earnings call. He announced that Facebook daily active users (DAUs) have fallen across some key markets, including the US. COO Sheryl Sandberg elaborated: “In the US and Canada, these changes contributed to a DAU decline of 700,000 comp...

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Quick Take: Facebook Deprioritises Publishers

Zach Fuller

12 Jan 2018

Facebook Instagram Media

Facebook has once again updated its news feed and in the tradition of its tense relationship with content creators, it does not appear to favour publishers. It is worth viewing such a move in the context of Mark Zuckerberg’s annual resolutions.

Quick Take: Universal’s Partnership with Facebook

Zach Fuller

22 Dec 2017

content id content monetisation Digital Media

Following its renewed deal with YouTube earlier this week, Universal has signed another landmark agreement for digital monetisation, this time with Facebook. Described by the world’s largest recorded music label as ‘unprecedented’, Facebook users,under the terms of the partnership, will now be...

Snapchat’s Re-Design Is Likely Too Little Too Late

Zach Fuller

30 Nov 2017

Branded content buzzfeed digital advertising

Having promised a ‘whole new Snapchat’, it appears the app’s mooted re-design is not the revolution Evan Spiegel proposed during his company’s Q3 earnings call. The company’s founder stated that: “While blurring the lines between professional content creators and your friends has been an...

TV Fandom And The Power Of Social Apps

Tim Mulligan

1 Nov 2017

Facebook Instagram Online video

In the fast-moving digital world of 2017 the TV show is facing an existential challenge. On the one hand, TV shows have never been more popular, with scripted drama leading a renaissance in video as a distinct art form and shaping our contemporary cultural worldview.

Quick Take: Facebook’s Renewed VR Push

Zach Fuller

13 Oct 2017

Facebook google glass htc

Facebook is back in the VR game. With the $199 headset announced this week, Mark Zuckerberg has renewed his desire to bring one billion people into Virtual Reality. Such a statement is at odds with the industry mood, with the celebratory VR narrative of 2016 taking a dive at the beginning of 2017.

Spotify, Netflix And Instagram Make Gains In Q2 2017

Mark Mulligan

19 Sep 2017

Amazon Apple Music candy crush saga

Since Q4 2016 MIDiA Research has been fielding a quarterly tracker survey across the US, UK, Canada and Australia to build a proprietary dataset that provides a unique insight into how digital consumer trends are evolving quarter-upon-quarter.

Cover image for Spotify, Netflix And Instagram Make Gains In Q2 2017

Quick Take: Snap Inc’s Q2 Earnings

Zach Fuller

11 Aug 2017

Facebook Google Instagram

After much anticipation, Snap Inc has released its Q2 earnings outlining the company’s progress in the past three months. Of course, much of the attention has focused on missing growth and revenue targets, as Snap continues to feel the pressure of competition with Facebook and other messaging serv...

Facebook Gets Further Into Premium Sports Content

Tim Mulligan

30 Jun 2017

Facebook Fox Fox Go

The UEFA Champions League is coming to Facebook for the 2017-2018 season. Facebook is partnering with Fox Sports to live stream next season’s games starting in September, via the TV network’s Facebook pages.

New Report: Snap Inc Q1 2017 - Declining User Growth Exacerbates Rising Costs

Zach Fuller

12 May 2017

advertising Amazon Daily Active users

Following the release of its first earnings call since its IPO in March, Snapchat creator Snap Inc has seen its stock price drop 28% to its lowest price since going public. The development increasingly reflects investor uncertainty as to whether the company will be able to continue following a perio...

Quick Take: Snapchat Opens Up To Brands

Zach Fuller

5 May 2017

advertising brands campaign management

Having incurred considerable audience loss to Instagram since the Facebook owned platform began copying several of the image-based messaging apps most popular features, Snapchat is fighting back with its latest pitch to brands and advertisers.

Social Commerce: Facebook’s Next Act?

Zach Fuller

26 Jan 2017

advertising Amazon banking

Discussions abound in tech circles over where Facebook will go next. Much in the same way as Apple’s definitive strategy in the past two decades can be interpreted through their services embellishing the company’s hardware products, (though a slowdown in iPhone sales could potentially alter this...

Snapchat’s Pre-IPO Nightmares: Instagram Launches Ads On Stories To 150 Million Daily Users

Karol Severin

12 Jan 2017

Instagram Instagram Ads Instagram stories

Instagram has announced the launch of ads in Stories. Stories are a feature pinned at the top of Instagram’s user feed, enabling them to showcase and browse photos and videos of other users. Instagram Stories is infamous for being heavily inspired by Snapchat’s features.

Facebook The Media Company: If It Looks Like A Duck

Mark Mulligan

22 Dec 2016

Facebook Facebook Media Company facebook media strategy

Yesterday Facebook's CEO Mark Zuckerberg finally confirmed that Facebook is a media company , not a traditional one, but a media company nonetheless. This is something we've been thinking about a lot at MIDiA, so much so in fact that we have just publishedan entire report on the subject: "Facebook T...

Could Facebook Spell Trouble For Snapchat’s IPO?

Karol Severin

2 Dec 2016

Facebook Instagram messaging platforms

Snapchat is gearing up for its IPO which, if successful, could provide enough capital to finalize the company’s pivot from a trendy social messaging app into a full-fledged mobile platform. With new capital Snapchat will be able to compete much more effectively with Facebook.

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