Category: Innovation

The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Posted on 2nd April, 2020 by Alistair Taylor in All-star, Broadcasts, Bundesliga, College, College Eligibility, Console Gamers, Covid, Covid-19, Demand, Digital, Digital Pioneer, Draft, Draft Pick, Draft Prospects, Draftee, E-sports, Entertainment, ESports, Fans, Fox, Fox Sports, FS1, Health Risk, Innovation, IRacing, Live Sports, Madden, March Madness, Media Landscape, MLB, Nascar, NBA, NBA Playoffs, Networks, Nfl, Nfl Combine, NFL Draft, Nfl Madden, NHL Playoffs, Pandemic, Pay Tv, Peak Attention, Postponement, Pro Day, Rights Holders, Scouts, Season, Senior Bowl, Social Distancing, Sports Fans, Supply, Ultras, Video Conference and Virus

The NFL’s commissioner Roger Goodell announced to all 32 teams in a memo on March 26th that the NFL draft will go ahead as scheduled from the 23rd to 25th…

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Olympics Postponement: The Sports Media Landscape of COVID-19

Posted on 26th March, 2020 by Alistair Taylor in Advertising Revenue, Broadcasters, Business Model, Comcast, Covid, Covid-19, D2C, DAZN, Digital Engagement, Direct-to-consumer, Discovery, E-sports, Economic Downturn, EFL, Eleven Sports, English Premier League, FA, Film Library, Financial Viability, Free To Air, FTA, Gallagher Premiership Rugby, Gaming, Governing Bodies, IOC, Live Sports, NBA, Nbcuniversal, Olympics, Overextension, Pandemic, Pay Tv, Peacock, Post-linear Sports, Postpone, Recession, Rights Acquisition, Rights Holders, Rugby Union, Scripted Drama, Sports Industry, Sports-centric, Streaming Services, Svod, Tokyo 2020, Tokyo 2021, Tokyo Summer Olympics, UEFA, UEFA Euro 2020, Utah Jazz, Value Proposition, Wage Cuts, World Athletics, WSL and WWE

The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented…

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Altered Carbon: Tracking Fandom into the Future

Posted on 6th March, 2020 by Hanna Kahlert in Ads, Advertising, Altered Carbon, Baby Yoda, Fandom, Fandom Insight, Marketing, Marketing Funnel, Metrics, Netflix, The Mandalorian, The Mandalorian Ratings, Tracking Fandom, TV, TV Show Fandom, TV Shows, Video Advertising and Video Advertising Revenue

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an…

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