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Why Social Media Needs Video

Tim Mulligan
Last week saw headline grabbing announcements from the two big “traditional” players in social media - Facebook and Twitter. Facebook’s announcement that it was going to widen its live broadcasting service Live to groups and events was accompanied by its statementthat it was placing a new video tab at the centre of its mobile app, facilitating video discovery and sharing.
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Why Facebook Is Tentatively Expanding Live Video Streaming

Tim Mulligan
Facebook announced today that it was expanding the functionality of its Live feature, enabling non-celebrities for the first time to broadcast live video to groups and respondents to events. Alongside this significant development, a new video tab has been created for the Facebook mobile app placing video discovery at the centre of the user experience for smartphone users.
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Chart Of The Week. Playlists 1, Albums 0 – How Streaming Is Changing Music Listening

Cover image for Chart Of The Week. Playlists 1, Albums 0 – How Streaming Is Changing Music Listening
Mark Mulligan
The album has been under assault ever since Napster first gave consumers the ability cherry pick their favourite tracks and leave the filler behind. Apple formalised the process with the iTunes Store and in recent years streaming has hammered the nail in the coffin by supercharging the consumption shift towards playlists.
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