MIDiA Blog - Page 111

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Mission Selfie And The Redefining Of Video Production

Tim Mulligan

6 Jun 2016

short form video

A London-based start up called the Narrative has just the finished production of a 5 episode short form video series for BBC Worldwide called Mission Selfie. This is the first short form video series commissioned by the global arm of the BBC and is of particular interest, because of its potentially hugely disruptive business model.

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Facebook’s DeepText Sees And Learns From Everything You Write

Karol Severin

3 Jun 2016

Facebook introduced its DeepText AI this week . It is a deep learning-based text understanding engine, which allows Facebook to sieve through and understand several thousand posts per second across 20 languages.

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Chart Of The Week: Online Video Subscriber Penetration By Age

Cover image for Chart Of The Week: Online Video Subscriber Penetration By Age

Mark Mulligan

2 Jun 2016

Streaming video subscriptions are now firmly established as a key component of the pay-TV landscape and look set to be an even bigger part of its future. With Netflix leading the way, SVOD is gaining ground fast.

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How Well Is YouTube Red Really Doing?

Tim Mulligan

1 Jun 2016

When YouTube Red launched in YouTube’s main market of the US back in October 28th, 2015 there was a lot of excitement mingled in with anticipation. This emanated from the media, analysts, professional YouTubers and way down the line, from the YouTube channel audiences.

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Guvera's IPO Raises More Questions Than It Answers

Mark Mulligan

1 Jun 2016

Australian streaming music service Guvera has announced its long-anticipated IPO on Australia’s ASX exchange in July. Guvera has always been an intriguing component of the digital music landscape. On the surface it has been pioneering music streaming in emerging markets where the big western services have failed to make inroads.

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Why Twitter Really Made The Changes Around Its Character Limit

Karol Severin

27 May 2016

140 characters limit

content distribution

Twitter announced a number of changes this week, which are geared to extend the expression capabilities of the strict 140-character limit. The platform will no longer count media attachments nor ‘@names’ replies as a part of the character count.

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The 2 Spotify Charts You Need To See

Cover image for The 2 Spotify Charts You Need To See

Mark Mulligan

25 May 2016

Music streaming

Tuesday’s media scrum around Spotify’s financials illustrate that whatever ground Apple and Tidal may have made in recent months, Spotify clearly remains the poster child / bellwether for streaming.

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Is The Future Of Cinema To Be Found Through A Video On Demand Service?

Tim Mulligan

24 May 2016

the screening room

In many ways it feels like the late 90’s all over again. A maverick outsider with an innate understanding of the distribution possibilities of an innovative tech platform wants to disrupt a massive and culturally resonant high margin content business.

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The Digital Music Week In Review 20 5 16

Mark Mulligan

20 May 2016

This is first in a semi-regular round up of what’s caught our eye in digital music over the last week: Facebook’s Slideshow could kill off Flipagram but I wouldn’t be so so worried if I was Musical.

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Is A New Pay TV Giant Enough To Save An Industry Under Attack From Online Video?

Tim Mulligan

19 May 2016

Finally, the seventh largest US pay-TV Operator Charter has completed its protracted takeover of rivals Time Warner Cable and Bright House Networks. This catapults Charter towards the top ranking of the pay –TV operators, making it the second biggest U.

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YouTube’s New Instant Messaging Feature

Karol Severin

16 May 2016

consumer behavior

Last week Wired reported that YouTube introduced a messaging feature to a small group of users, allowing them to send instant messages and share videos within YouTube’s mobile app. Though YouTube is the number one video consumption ecosystem, its users have been missing a chance to seamlessly chat about and share videos within the platform.

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Chart Of The Week: Music Aficionados

Cover image for Chart Of The Week: Music Aficionados

Mark Mulligan

16 May 2016

Chart Of The Week

consumer segmentation

Music Aficionados are consumers that spend above average time and money with music. They represent just 17% of all consumers but a whopping 61% of all recorded music spending. These consumers shape the fortunes of the music business.

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Virtual Reality And Scripted Drama

Tim Mulligan

13 May 2016

At the start of 2016 the tech hype machine was going into overdrive over the potential for Virtual Reality to finally break through to the mainstream. January’s CES in Las Vegas featured the launch of Fox Studio’s The Martian Experience, their second VR project in conjunction with a major big screen production.

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Chelsea: The First Global Talk Show & Netflix’s Pivot To The Mainstream

Tim Mulligan

11 May 2016

Media and Marketing

Today, Netflix launches its new thrice-weekly talk show simply entitled “Chelsea” after its host Chelsea Handler. In doing so, Netflix is going after those mainstream broadcast TV viewers who see online video as something merely for filling in the down-time during their morning commute.

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Chart Of The Week: Mobile App Discovery

Cover image for Chart Of The Week: Mobile App Discovery

Mark Mulligan

10 May 2016

Chart Of The Week

Mobile apps are the defining characteristic of the smartphone era and revenue and adoption both continue to boom. A growing marketplace of companies is evolving to help mobile app companies manage the life cycle of their users across the app funnel, from acquisition, through conversion to retention.

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$500 Million Muscial.ly Shines Harsh Light On Music Licensing Strategy

Mark Mulligan

9 May 2016

Readers of the Music Industry Blog ma y remember a post I wrote there a few months ago on music messenger apps and the 15 second song. We will be writing a MIDiA report on music messaging apps over the next couple of months and in preparation we have been compiling data on all the key players.

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Profiling The Mobile Messaging User Segment

Cover image for Profiling The Mobile Messaging User Segment

Karol Severin

6 May 2016

consumer segmentation

Mobile messaging

54% of iOS consumers and 52% of Android consumers now use messaging apps monthly, according to the multinational consumer survey from March 2016 conducted by MIDiA research. Though its proof of popularity in the digital era is as old as the SMS, it was the OTT platforms, that realized and truly doubled down on the potential of mobile messaging.

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The YouTube Evolution

Cover image for The YouTube Evolution

Tim Mulligan

5 May 2016

Native Content Creators

AsYouTube movesinto its second decade, the world’s largest video sharing site is undergoing significant changes. From the launch of YouTube Red, it’s paid ad-free subscription service complete with an original’s content strategy, to the massive increase in subscriber views as a wider consumer base embraces short form video content.

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Chart Of The Week: Video P2P

Cover image for Chart Of The Week: Video P2P

Mark Mulligan

2 May 2016

Chart Of The Week

It has long been well understood that what is popular on TV is popular on P2P. The list of the top 10 most downloaded TV shows in 2015 thus holds few surprises. All of these shows are either available to stream online via SVOD services.

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Publishers Are Finally Uniting Against Adblocking Users, But It Won’t Solve The Adblocking Problem

Cover image for Publishers Are Finally Uniting Against Adblocking Users, But It Won’t Solve The Adblocking Problem

Karol Severin

29 Apr 2016

adblocker user attitude

adblocker user behavior

As I highlighted in a blogpost in October 2015 – uniting fragmented defence tactics against the already united adblocking consumers is a critical move to mitigate publishers revenue losses. Now half a year later we are seeing first signs of such initiatives in Sweden and France .

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