Tim Mulligan

Device sales key to Apple TV+ ROI

Cover image for Device sales key to Apple TV+ ROI
Blog post by Tim Mulligan
During its WWDC 2020 event on Monday, Apple reminded the world that Apple TV+ reaches  one billion screens. This is an official  restatement of Apple Originals contributor Oprah Winfrey at last year’s …
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TikTok Steals a March On Disney

Cover image for TikTok Steals a March On Disney
Blog post by Tim Mulligan
Kevin Mayer who has been instrumental in leading the Disney direct-to-consumer (D2C) strategy has left Walt Disney Co. to become CEO and COO of TikTok, the disruptive social media app owned by Chinese…
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Video Steps into the First On-Demand Recession

Blog post by Tim Mulligan
A much-cited phrase used to quantify the recent run of cable and satellite TV subscriptions cancellations in the US has been “horrific”. In Q1 the leading publicly-reporting traditional pay-TV providers…
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