Tim Mulligan
Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.
Why Alcaraz’s win bodes well for sport as a future cornerstone of streaming TV
Spatial computing meets capability reality as Apple drives its format innovation rollout
Streaming TV meets local How local content commissioning regulation will reshape streaming output
Streaming TV meets local Amazon’s UK creative industries investments
Understanding the power of retention in the subscription economy
Why Amazon is deploying the Medici factor in its crucial UK market
What the Charlotte Hornets sale says about sports fandom in 2023
Netflix Bites into Reality (for a limited time only)
When innovation offers compelling reasons, entertainment consumption follows
Localisation needs to support paid sharing as the key revenue growth driver for Netflix
Pre-empting video piracy in the streaming TV era
Why Max is the one to watch in 2023
The great monetisation reset New ways to monetise streaming video audiences
The great monetisation reset
Ad-supported video consumer snapshot Q4 2022 US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil
How to future-proof video entertainment
Rebooting video fandom Games as a video streaming genre
