Tim Mulligan
Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.
The coming sports monetisation revolution
Magnifi
Squid Game: The Challenge - successfully spinning new content from existing IP
Why Amazon’s road to the Bond millions is part of a bigger plan
Why smart TVs are the new frontline in interactive ads
Why measuring video attention requires nuance
Why ad innovation will be so important for Netflix
Why Amazon is bringing FAST to podcasts
What Netflix needs to do next
How Taylor Swift has ushered in an era of direct distribution for media fusion
Sony is tapping its core media fusion opportunity. Here is why:
Youth versus age A streaming video sanity check
Frndly TV Going the extra mile for the silver dollar
Goodbye DVDs, hello streaming economics rationalisation
Why investing in IRL entertainment is so important for Disney’s streaming future
Murdoch versus Iger | Why Fox’s focus on live programming has a key role in streaming TV
The FAST advantage Build sustainable consumer models
Innovation feature concept Building a dynamic social ad experience on FAST
