Tim Mulligan | MIDiA Research

Metaverse
Future scenarios for smart TVs

Report by Tim Mulligan

31 May 2022

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Why the attention and macro economy lights are flashing for subscription video

Blog post by Tim Mulligan

24 May 2022

attention recession

subscription video on demand

cost of living impacts

Recessions are all about timing. What can make great sense for a consumer and an ambitious business in a time of plenty can flip to being perceived as expensive and profligate in a time of financial uncertainty....

Why increased competition and the cost-of-living crisis add up to a new Netflix

Blog post by Tim Mulligan

17 May 2022

Online video

Video

audience insight

15 years into Netflix’s subscription video on demand (SVOD) pivot and the entertainment disruptor is poised to pivot again. According to press reports, Netflix is considering re-inventing itself as an...

Welcome to the great streaming reset

Blog post by Tim Mulligan

10 May 2022

attention recession

Connected TV World Summit

golf

Netflix’s Q1 subscriber loss highlighted the risks facing subscription video services as the expansionary wave of streaming sign ups, unleashed by 15 years of subscription video on demand (SVOD), moves...

Why 2022 will finally see the emergence of the streaming TV era

Blog post by Tim Mulligan

3 May 2022

Online video

streaming tv

AVOD

Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally,...

Digital collectables and NFTs
Entertainment impacts for the video ecosystem

Cover image for Digital collectables and NFTs

Report by Tim Mulligan

26 Apr 2022

£3,000.00 excl. VAT

NFTs

Video

business strategy

Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this, NFTs represent...

Digital inflation and the looming video subscriber crunch

Blog post by Tim Mulligan

19 Apr 2022

Inflation

subscriber retention

Video

2022 is proving to be a challenging time for video subscription services. With the D2C big bang moment now in its third year, the initial wave of subscriber adoption is giving way to the challenge of sustainability....

Warner Bros. Discovery is real – now comes the hard part

Blog post by Tim Mulligan

12 Apr 2022

Warner Bros. Discovery

streaming

Warner Media

On Friday, Discovery, Inc . and AT&T Inc . announced that they have concluded their transaction to combine the WarnerMedia business with Discovery. This combination finally completes a process that...

How the future of sports coverage will increasingly resemble gamified sports betting

Blog post by Tim Mulligan

5 Apr 2022

NENT Group

Viaplay

DAZN

Swedish video provider NENT Group has announced that its UK launch in H2 2022 will be adding live sports to its Nordic-drama focused content line to its flagship subscription video on demand (SVOD) service;...

The Oscars finally returns to relevance

Blog post by Tim Mulligan

29 Mar 2022

Oscars

CODA

Apple

On Sunday night, the 94thAcademy Awards (commonly known as the Oscars after its iconic award statuette) made a streaming service piece of content officially the most acclaimed film in the world. Apple...

AVOD
A market primed for success

Report by Tim Mulligan

24 Mar 2022

£3,000.00 excl. VAT

Video

business strategy

The 20,000 foot view The leading ad-supported video on demand (AVOD) services in the US have doubled their weekly active users (WAUs) in the past 24 months. While still niche, AVOD is now moving ever closer...

Why Netflix is reminding its users that it is not a utility

Blog post by Tim Mulligan

22 Mar 2022

netflix

password sharing

Video

The weekend was rife with Netflix users (as opposed to subscribing members) upset with the password sharing prompt currently being tested in Chile, Costa Rica, and Peru. The feature prompts users to add...

Why MGM is so important to Amazon Prime Video

Blog post by Tim Mulligan

15 Mar 2022

Metro Goldwyn Mayer (MGM)

Amazon Prime

amazon prime video

In the absence of any last minute objection from EU regulators today, Amazon’s $8.45 billion acquisition of film studio MGM will be approved this month, pending the outstanding US Federal Trade Commission’s...

Why Netflix is now doubling down on non-video content

Blog post by Tim Mulligan

8 Mar 2022

netflix

Next Games

Trivia Quest

Last week was a big week for Netflix’s future-proofing strategy. On March 1stit announced its decision to acquire Finnish games publisher Next Games for €65 million (USD $70 million). Next Games publishes...

The Oscars in 2022 – Attempting to hold the line against digital disruption

Blog post by Tim Mulligan

1 Mar 2022

Online video

Oscars

Film

The 94thAcademy Awards are only 26 days away, and the long-established hype machine for promoting the Oscars, as they are popularly known, is well underway. Arguably, as the first Oscars post-pandemic...

Why the markets are wrong about Paramount

Blog post by Tim Mulligan

22 Feb 2022

Paramount

d2c

ViacomCBS

Last Tuesday’s investor’s day presentation by Sheri Redstone, the chair of ViacomCBS and the president of National Amusements, should have been a milestone for the future of the media major. The event...

How streaming is redefining what makes a global hit

Blog post by Tim Mulligan

15 Feb 2022

International Hit 2.0

Squid Game

netflix

The hallmark of the first wave of streaming disruption was video on demand functionality which unleashed a TV show commissioning boom focused upon scripted drama whole season releases. The ad-free subscription-based...

TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

Cover image for TV internationalisation 2.0

Report by Tim Mulligan

11 Feb 2022

£3,000.00 excl. VAT

Squid Game

globalisation 2.0

TV hits

Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit...

Why the market has already solved the Danish “Netflix tax” local content focus

Blog post by Tim Mulligan

8 Feb 2022

localisation

local content

Danish law

A planned piece of legislation being introduced by Denmark is poised to have a wide-ranging impact on the future of localised streaming content. The so-called “Netflix tax” will be levied upon the...