Tim Mulligan | MIDiA Research

Reaggregation versus siloing in 2022

Blog post by Tim Mulligan

11 Jan 2022

Video in 2022 is going to be shaped by several key trends. On the service side, consolidating the content appeal of subscription video on demand (SVOD) and advertising video on demand (AVOD) through effectively...

The key strategic drivers that will shape D2C video in 2022

Blog post by Tim Mulligan

4 Jan 2022

golf

d2c

Video D2C

We are one week away from the Hybrid Futures | MIDiA 2022 Predictions Webinar , where the MIDiA Research team will be going through the big trends that are sweeping across digital entertainment in...

Video Consumer Snapshot Q3 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video Consumer Snapshot Q3 2021

Report by Tim Mulligan

22 Dec 2021

£3,000.00 excl. VAT

Online video

subscription video on demand

SVOD

Introduction: This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled...

Is CNN+ an idea ahead or behind the video D2C times?

Blog post by Tim Mulligan

21 Dec 2021

Online video

Video

business strategy

International news network CNN looks like it finally has a launch date for its direct-to-consumer (D2C) subscription service CNN+. According to Bloomberg , the D2C service is due to launch in March at...

2022 MIDiA predictions
The year of the creator

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

£5,000.00 excl. VAT

Media and Marketing

business strategy

2022 predictions

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond. ...

Why DAZN needs to use its new LaLiga rights to invest in global sports fandom

Blog post by Tim Mulligan

14 Dec 2021

DAZN

LaLiga

post-broadcast sports

Yesterday saw OTT sports service DAZN announce that it had been awarded the local broadcast rights to LaLiga matches over the next five seasons, from 2022 to 2027. The deal, which is worth €4.95...

Hayu’s arrival in India means a reality check for the reality genre

Blog post by Tim Mulligan

7 Dec 2021

Hayu

NBCUniversal

Keeping Up With the Kardashians

Hayu , the reality TV niche SVOD service, launches in India on Thursday. Its parent company, NBCUniversal, has decided to make the 1.3 billion strong market the 28th territory in which Hayu is now available. ...

Until video streaming cracks discovery, the challenges of retention will remain

Blog post by Tim Mulligan

30 Nov 2021

search

discovery

reaggregation

Back in February 2016, MIDiA Research published a report entitled P2P In The Age Of SVOD . In it, MIDiA identified a key challenge that was hindering the mainstream adoption of subscription video...

Consolidation and retention
How D2C is now driving video M&A strategy

Cover image for Consolidation and retention

Report by Tim Mulligan

30 Nov 2021

Free Report

Online video

subscription video on demand

streaming video

The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously...

Why Netflix has decided to play the ratings game

Blog post by Tim Mulligan

23 Nov 2021

netflix

Netflix Q3

Squid Game

As part of its third quarter financials release, Netflix revealed that it will switch to reporting on hours viewed for its shows and movies, rather than the number of households or accounts that choose...

Peacock arrives to disrupt the European streaming market

Blog post by Tim Mulligan

16 Nov 2021

Peacock

Comcast

Sky

Today, November 16th, Peacock finally arrives in Europe with its soft launch in the UK and Ireland via Comcast’s European subsidiary, Sky. At no additional cost, Peacock will be made available to...

ViacomCBS points the way to D2C sustainability

Blog post by Tim Mulligan

10 Nov 2021

ViacomCBS

d2c

Video

The streaming video revolution over the previous two years is busy transforming from growth at any cost, towards establishing a viable path to exist beyond the current surge of investment. The ultimate...

Why Netflix is making its play to become a (meta) entertainment service

Blog post by Tim Mulligan

3 Nov 2021

Online video

Video

business strategy

A deliberate strategic change in the core business utility of any company is difficult. For a business such as Netflix, which is synonymous with streaming video subscriptions, diversifying into games is...

Video Consumer Snapshot Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video Consumer Snapshot Q2 2021

Report by Tim Mulligan

28 Oct 2021

£3,000.00 excl. VAT

streaming

subscription video on demand

streaming video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data in this deck is pulled...

Why HBO Max needs to invest in the new global hit model

Blog post by Tim Mulligan

26 Oct 2021

SVOD

HBO Max

d2c

Last week, the AT&T Q3 earnings announcement revealed that HBO Max has now reached 69.4 million subscribers (up 12.5 million from last year, and up 1.9 million from the previous quarter). Today,...

Is Wall Street starting to curb its D2C enthusiasm?

Blog post by Tim Mulligan

20 Oct 2021

Online video

Video

business strategy

On Monday, media major Disney received a Wall Street downgrade from a Barclays investment analyst who cited the growing challenge of creating new Disney+ originals with the same “ franchise value or...

Squid Game versus Bond: how streaming is redefining mainstream success

Blog post by Tim Mulligan

12 Oct 2021

No Time to Die

Squid Game

content format

As video entertainment returns to pre-lockdown consumer choices between home-based, predominately digital, content offerings, and the ‘in real life’ (IRL) appeal of the cinema, the quality of the content...

HBO Max bets on prestige programming and fandom to drive its European rollout

Blog post by Tim Mulligan

5 Oct 2021

HBO Max

HBO Max European Launch

House of the Dragon

This morning Warner Media delivered a slick presentation announcing the October 26th launch of its D2C service, HBO Max, in the Nordics, as well as Spain and Andorra. This will be followed by a 2022 rollout...

Smart home
Smart devices are winning the battle for the future of TV

Report by Tim Mulligan

30 Sep 2021

£3,000.00 excl. VAT

q2 2021

VOD

smart home

The unbundling of TV consumption is catalysing the smart home, with media streamers and smart TVs driving adoption and engagement. The smart home entertainment ecosystem will expand due to smart devices...

What YouTube TV’s stand-off with NBCU reveals about phase 2 of D2C disruption

Blog post by Tim Mulligan

29 Sep 2021

SVOD

d2c

YouTube TV

YouTube TV’s stand-off with NBCU is approaching decision-making time, as tomorrow, September 30th, is the cut-off point for the streaming platform to meet the distribution terms of NBCU. If no agreement...