Tim Mulligan
Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.
Hulu and the case for hybrid ad-supported SVOD
Why retention is revolutionary
How House of the Dragon is feeding into streaming‘s new reality
Re-creating the creator economy
Disney’s latest results means the media major is now at an inflection point
Netflix versus AMC – a tale of two fandoms
The video attention reboot How video is being impacted by the attention recession
Stranger Things, Queen’s Gambit, and Bridgerton Finding the balance of creation and consumption
Music IP as video content Why music fandom is strategically important for D2C
Why film has the creative full stop advantage
Netflix loses but does streaming gain?
Why Netflix is partnering with Microsoft for video ad dominance
Why Top Gun: Maverick defines peak film in the streaming era
The ad risk for Netflix
The streaming retention revolution Content is king, distribution is queen, but retention is revolutionary
Why ads are Netflix’s podcast moment
Why Paramount+ is landing in the UK at an inflection point for video streaming
Why (and how) Apple has now fundamentally disrupted sports
