Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

The Oscars in 2022 – Attempting to hold the line against digital disruption

Tim Mulligan

1 Mar 2022

Online video Oscars Film

The 94thAcademy Awards are only 26 days away, and the long-established hype machine for promoting the Oscars, as they are popularly known, is well underway. Arguably, as the first Oscars post-pandemic (where the pandemic has been side-lined in favour of a resumption of post-lockdown life), the movie...

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Why the markets are wrong about Paramount

Tim Mulligan

22 Feb 2022

Paramount d2c ViacomCBS

Last Tuesday’s investor’s day presentation by Sheri Redstone, the chair of ViacomCBS and the president of National Amusements, should have been a milestone for the future of the media major. The event was held to announce the rebranding of the company to Paramount (the iconic name of its flagshi...

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How streaming is redefining what makes a global hit

Tim Mulligan

15 Feb 2022

International Hit 2.0 Squid Game Netflix

The hallmark of the first wave of streaming disruption was video on demand functionality which unleashed a TV show commissioning boom focused upon scripted drama whole season releases. The ad-free subscription-based model removed the need for intrusive ad breaks and sponsor considerations as well as...

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TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

Tim Mulligan

11 Feb 2022

Discovery video streaming services Business Strategy

Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit is no longer synonymous with US-centric output. Niche has now found its global appeal and lean-out TV show content is building iconic in real life (IR...

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Squid Game
TV internationalisation 2.0 – Squid Game

Tim Mulligan

11 Feb 2022

Squid Gamereveals the narrative possibilities unleashed by global on-demand commissioning. Showrunner, Hwang Dong-hyuk, spent eleven years trying to get the project greenlit, before Netflix saw its opportunity to commission it as an original in order to grow its under-indexing South Korean userbase (in Q2 2021, Netflix weekly active use was twenty ...

Why the market has already solved the Danish “Netflix tax” local content focus

Tim Mulligan

8 Feb 2022

localisation local content Danish law

A planned piece of legislation being introduced by Denmark is poised to have a wide-ranging impact on the future of localised streaming content. The so-called “Netflix tax” will be levied upon the operating companies that are delivering commercial video streaming subscription services in the Sca...

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ABC’s local news commitment adds to the building momentum of news streaming

Tim Mulligan

1 Feb 2022

Online video News ABC News

ABC, a US broadcast subsidiary of Disney, is launching new live local news streaming channels from its existing broadcast station in a number of major local markets within the US. The new channels range from ABC7 New York to ABC7 Los Angeles and will feature local news, as well as exclusive local AB...

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Video discovery
The new streaming battleground

Tim Mulligan

25 Jan 2022

Discovery Amazon Apple TV

Now that video streaming consumer activity is mainstream (Netflix WAU is currently at 59%), the challenge is for video to maintain its dominance over competing media formats. At the heart of all this is surfacing relevant content – an area where TV has traditionally dominated.

Why it is becoming more difficult to acquire video subscribers for Netflix in 2022

Tim Mulligan

25 Jan 2022

Online video Netflix Q4 21 earnings Netflix

Last Thursday’s Q4 earnings result for Netflix was badly received. This was despite the strong financial results, which announced that the year-on-year revenues were up by 19.2%, reaching $29.5 billion (an 18.

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Why Netflix is leveraging golf and tennis to retain its digital entertainment dominance

Tim Mulligan

18 Jan 2022

Streaming formats commissioning strategy

In an era of rapid change in the entertainment world, one thing remains constant: the power of compelling storytelling. Stories come in many shapes and forms, and, traditionally, sports have dominated live TV’s entertainment offering to consumers.

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Hybrid futures
MIDiA 2022 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

Free Report

Social media Business Strategy MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

Reaggregation versus siloing in 2022

Tim Mulligan

11 Jan 2022

Service balkanisation reaggregation Siloing

Video in 2022 is going to be shaped by several key trends. On the service side, consolidating the content appeal of subscription video on demand (SVOD) and advertising video on demand (AVOD) through effectively replicating traditional broadcast and linear TV offerings will be key.

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The key strategic drivers that will shape D2C video in 2022

Tim Mulligan

4 Jan 2022

golf d2c Video D2C

We are one week away from the Hybrid Futures | MIDiA 2022 Predictions Webinar ,where the MIDiA Research team will be going through the big trends that are sweeping across digital entertainment in 2022.

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Video Consumer Snapshot Q3 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Tim Mulligan

22 Dec 2021

Online video SVOD SVOD subscriptions

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled from MIDiA’s Q3 2021 Consumer Survey fielded in the US, UK, Australia,...

Is CNN+ an idea ahead or behind the video D2C times?

Tim Mulligan

21 Dec 2021

Online video Video Business Strategy

International news network CNN looks like it finally has a launch date for its direct-to-consumer (D2C) subscription service CNN+. According to Bloomberg , the D2C service is due to launch in March at a price point of $5.

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2022 MIDiA predictions
The year of the creator

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

Creators Apple Spotify

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond. Companies and brands mentioned in this report: Adele,...

Why DAZN needs to use its new LaLiga rights to invest in global sports fandom

Tim Mulligan

14 Dec 2021

DAZN LaLiga post-broadcast sports

Yesterday saw OTT sports service DAZN announce that it had been awarded the local broadcast rights to LaLiga matches over the next five seasons, from 2022 to 2027. The deal, which is worth €4.95 billion over the five-year period, has been jointly secured with Spanish pay-TV operator Movistar (whic...

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Hayu’s arrival in India means a reality check for the reality genre

Tim Mulligan

7 Dec 2021

Hayu NBCUniversal Keeping Up With the Kardashians

Hayu , the reality TV niche SVOD service, launches in India on Thursday. Its parent company, NBCUniversal, has decided to make the 1.3 billion strong market the 28thterritory in which Hayu is now available.

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Consolidation and retention
How D2C is now driving video M&A strategy

Tim Mulligan

30 Nov 2021

Apple Amazon Streaming video

The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously lost to the SVOD insurgents. Pureplay media players responded via defensive consolidation and / or selling themselves to more motivated competitors.

Until video streaming cracks discovery, the challenges of retention will remain

Tim Mulligan

30 Nov 2021

search Discovery reaggregation

Back in February 2016, MIDiA Research published a report entitled P2P In The Age Of SVOD . In it, MIDiA identified a key challenge that was hindering the mainstream adoption of subscription video on demand (SVOD) – the balkanisation of content.

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