Bloodborne has built a deep and committed fanbase since it was released exclusively on PlayStation 4 in 2015. Despite a decade passing since, the action role playing game has remained the subject of intense speculation of what its next iteration will be.
The music catalogue acquisition market is shifting towards name, image, and likeness (NIL) rights, as investors recognise that with wider rights ownership comes new opportunities to actively build value – rather than just passively collecting income.
Artificial intelligence (AI) is at the beginning of its journey along the Gartner hype cycle, a conceptual framework that helps track the impact of new technologies over time. So far, AI has not quite reached the end of the first stage –– known as the ‘peak of inflated expectations’ –– when financial markets, enterprises, governments an...
No artist has been entwined with the music industry’s generative AI reckoning quite like Drake. His voice was deepfaked in ‘Heart On My Sleeve’ in April 2023; then, almost exactly a year later, he used deepfakes of Tupac and Snoop Dogg for his own track ‘Taylor Made Freestyle’, and then came ‘Wah Gwan Delilah’ in June 2024, the origin...
YouTube revolutionised the music video space: first by enabling global, on-demand music video consumption, and second by empowering consumers to share their own videos with the world. Nearly two decades later, the latter innovation has arguably proven more impactful than the former.
The Vision Pro’s February 2024 US release has reignited interest in immersive virtual reality (VR) experiences, with Apple specifically identifying entertainment as one of the leading use cases for the augmented reality / VR headset. Disney+ was prominent in the launch promotion, as was Apple’s commitment to produce spatial originals optimising...
Creative agencies are pivoting to embrace virtual influencers as part of their social media campaign offer to brands. Among those is The Clueless, a virtual influencer modelling agency that uses artificial intelligence to create social media personalities.
As on-demand audio consumption rises and radio falls, few companies bridge the divide between broadcast and digital media in a meaningful way. iHeartMedia has made an active effort to compete in radio and podcasting. According to iHeartMedia Digital CEO Conal Byrne , the company’s strategy is to use radio advertising to convert radio listeners in...
In November 2023, YouTube introduced DreamTrack to YouTube Shorts. The tool allows users to create 30-second songs featuring the AI-generated vocals of nine participating artists, powered by Google DeepMind. Users can type in a prompt and then select from the list of artists, including John Legend, Charli XCX, T-Pain, and more.
Building a dynamic social ad experience on FAST Free ad-supported streaming TV (FAST) is currently positioned as streaming free-to-air (FTA) TV. However, the early data is building a compelling case that there are two distinct use cases for the new distribution model.
In a press release on June 21st, 2023, Amazon announced its impact on the creative landscape of the UK, a territory both similar and uniquely different from its US domestic market. The headline number was the £4.2 billion pounds ($5.1 billion) invested by Amazon into the UK creative industries since 2010, with the pace of investment doubling since...
YouTube’s official livestream of the 2023 Coachella Valley Music and Arts Festival captured the event through both a long-form, professional livestream on YouTube, and short-form video user-generated content (UGC) on YouTube Shorts. YouTube partnered with influencers to document their festival run on Shorts, taking advantage of the growing trend ...
As consumption and consumer attention fragments across platforms, it is increasingly important that subscription video on-demand (SVOD) services maximise reach by offering related on-demand content in other formats, which can include podcasts. Many major platforms already produce companion podcasts as additional content for their most popular TV sh...
CD Baby’s ‘Stages’ can serve both passion and professionalism The traditional view of the fast-growing artists direct sector as a funnel for recorded music is becoming outdated. Nearly the same percentage of these 6.4 million creators are passionate, but do not expect a full-time career (36%) as those who do (38%).
Radio’s future growth depends on its ability to transition its content to a digital space while both maintaining traditional listeners and expanding to younger audiences. This means exploring podcasts, videos, and other types of on-demand digital content.
KERV Interactive (founded in 2017 and listed under the trading name of Grabit Interactive Media, Inc.), through its NBCU partnership and funding, is well positioned to be at the vanguard of third-way monetisation alternatives going into an era of retention and increasing digital sophistication among consumers.
Apple Music taps into mainstream music audience to grow podcast videos Podcast videos are becoming an essential way for creators to both market their podcasts and reach new audiences. Several streaming platforms, including Spotify and Apple Podcasts, now support video podcasts for creators.
Cult of the Lamb is an action-adventure strategy game that achieved criticaland commercial success shortly after its launch in August 2022 by embracinglivestreaming engagement on Twitch. Developed by Massive Monster and published by Devolver Digital, the title takes a tongue-in-cheek approach to the concept of a religious cult.
Founded in 2009, Epidemic Sound charges a subscription to licence its library of high-quality, “royalty-free” production music across three tiers (personal, commercial, and enterprise). Co-founder Oscar Höglund set out to solve problems on both the supply and demand side of the music sync market.
As the attention recession meets a cost-of-living crisis, video streaming platforms must compete ever harder for consumers’ dwindling wallet share and free time. To retain (much less attract) subscribers, a balance must be struck between having depth of content library, a reasonable price point, and compelling new releases.
