Tim Mulligan
Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.
The end of BBC Four and CBBC heralds the start of streaming realism for the BBC
Metaverse Future scenarios for smart TVs
Reality Labs
The Attention Recession How inflation and the pandemic are reshaping entertainment
Why the attention and macro economy lights are flashing for subscription video
Why increased competition and the cost-of-living crisis add up to a new Netflix
Welcome to the great streaming reset
Why 2022 will finally see the emergence of the streaming TV era
Digital collectables and NFTs Entertainment impacts for the video ecosystem
Digital inflation and the looming video subscriber crunch
Warner Bros. Discovery is real – now comes the hard part
How the future of sports coverage will increasingly resemble gamified sports betting
The Oscars finally returns to relevance
AVOD A market primed for success
MoviePass (2.0)
Why Netflix is reminding its users that it is not a utility
Paramount +
Why MGM is so important to Amazon Prime Video
