MIDiA Blog - Page 49

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Squid Game versus Bond: how streaming is redefining mainstream success

Cover image for Squid Game versus Bond: how streaming is redefining mainstream success

Tim Mulligan

12 Oct 2021

As video entertainment returns to pre-lockdown consumer choices between home-based, predominately digital, content offerings, and the ‘in real life’ (IRL) appeal of the cinema, the quality of the content is returning to the fore.

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Why games-related video warrants a specific category on mainstream video services

Cover image for Why games-related video warrants a specific category on mainstream video services

Karol Severin

8 Oct 2021

genre preferences

In Q2 2021, 11% of US consumers stated that they watch games-related videos every month. This is now nearing the same penetration rate as fandom of reality TV shows or the news (both at 12%), and greater than fandom for factual (7%) or anime (9%).

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Did July 1st 2019 mark the end of Spotify’s music creator dream?

Cover image for Did July 1st 2019 mark the end of Spotify’s music creator dream?

Mark Mulligan

8 Oct 2021

On July 1st2019, Spotify announced that it was closing its system that allowed artists to upload their music directly to Spotify . The move came in the wake of fierce opposition from record labels who had let Spotify know, in no uncertain terms, that they were not going to let it compete directly against them.

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The social reckoning is nigh: The Haugen testimony and Facebook blackout hint at imminent regulatory changes

Cover image for The social reckoning is nigh: The Haugen testimony and Facebook blackout hint at imminent regulatory changes

Hanna Kahlert

7 Oct 2021

The race between social media (and broader tech) innovation and governmental regulation has been a bit of a hare and the tortoise situation for the past decade-plus. However, the digital-first transition as a result of; COVID-19 lockdowns; several election and voting processes being impacted by social media misinformation; and viral vaccine scepticism currently threatening our return to ‘ normal ’ is finally pushing regulation to catch-up.

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Live streaming’s second growth phase

Cover image for Live streaming’s second growth phase

Mark Mulligan

6 Oct 2021

live streamed concerts

virtual concerts

Live streaming erupted in 2020 in the wake of the pandemic. As the year progressed, the market transformed rapidly from a bunch of bands playing guitar in their bedrooms to highly produced, ticketed shows with tens of thousands of viewers.

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HBO Max bets on prestige programming and fandom to drive its European rollout

Cover image for HBO Max bets on prestige programming and fandom to drive its European rollout

Tim Mulligan

5 Oct 2021

HBO Max European Launch

House of the Dragon

This morning Warner Media delivered a slick presentation announcing the October 26th launch of its D2C service, HBO Max, in the Nordics, as well as Spain and Andorra. This will be followed by a 2022 rollout to Eastern Europe and Turkey, thus taking HBO Max availability to 60 territories, with a target of 190 by 2026.

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Is live-stream composition the new formula for a hit album?

Cover image for Is live-stream composition the new formula for a hit album?

Ashleigh Millar

1 Oct 2021

We are no stranger to TikTok and its impact on the music industry, which is changing the structure of the business one viral video at a time. Artists and composers are flocking to the innovative social media app with hopes of finding musical success, similar to that of 24KGoldn and Nathan Evans.

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Creator TAMs: a new way to assess the creator economy

Cover image for Creator TAMs: a new way to assess the creator economy

Mark Mulligan

1 Oct 2021

Business Strategy

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest.

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Opportunity for entertainment companies as the ‘Covid Bounce’ effect is in full swing for games

Cover image for Opportunity for entertainment companies as the ‘Covid Bounce’ effect is in full swing for games

Karol Severin

30 Sep 2021

covid-19 impact

Following the pandemic breakout in March 2020, MIDiA predicted that Covid-19-induced games engagement growth was temporary and will face a correction as the world starts coming back to life. Indeed, with four quarters of data in hindsight, the Covid Bounce effect for games is in full swing.

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Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Cover image for Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Hanna Kahlert

30 Sep 2021

Three years ago, MIDiA first proposed that consumer attention was becoming saturated – meaning that all entertainment propositions would not only be competing with similar entertainment types, but also with everything else that was vying for audiences’ increasingly limited spare time.

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What YouTube TV’s stand-off with NBCU reveals about phase 2 of D2C disruption

Cover image for What YouTube TV’s stand-off with NBCU reveals about phase 2 of D2C disruption

Tim Mulligan

29 Sep 2021

YouTube TV’s stand-off with NBCU is approaching decision-making time, as tomorrow, September 30th, is the cut-off point for the streaming platform to meet the distribution terms of NBCU. If no agreement is reached, then YouTube TV subscribers will lose access to a wide range of NBCU channels, from regional sports networks to NBC, SyFy, USA, and Bravo, among others.

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Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Cover image for Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Hanna Kahlert

23 Sep 2021

Media and Marketing

The attention economy reaching saturation was a disruptive force in entertainment long before the coronavirus pandemic. Too much competition for too little time meant that audience engagement was increasingly hard to grab and harder still to retain.

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Why digital fandom has outgrown the Emmys

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Tim Mulligan

22 Sep 2021

Digital Survivalism

With the progressive move back into in real life (IRL) following mass global Covid vaccinations, hyped-up in-person award ceremonies have returned to business as usual in 2021. This Sunday the Emmys was aired on CBS, the broadcast arm of media major ViacomCBS – which is in itself busy playing catch up with the D2C disruptors class of 2019/20, with its recently launched Paramount+ streaming subscription service.

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UMG’s buoyant stock debut is a new chapter for the music business

Cover image for UMG’s buoyant stock debut is a new chapter for the music business

Mark Mulligan

22 Sep 2021

Business Strategy

Universal Music Group (UMG) had an extremely positive first day of trading as a standalone entity, with shares at one stage trading 35% up from their reference point and making the market cap leap to $55 billion , while former-parent, Vivendi, saw a drop of two thirds in its value.

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‘Middle class’ artists need niche, not scale

Cover image for ‘Middle class’ artists need niche, not scale

Mark Mulligan

17 Sep 2021

Business Strategy

Streaming continues to grow strongly, as evidenced by the 28% growth reported by the RIAA for H1 2021 in the US . Everything looks great for the build-up to the impeding Universal Music Group (UMG) IPO.

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Creator tools will drive the (equal opportunity) future of music

Cover image for Creator tools will drive the (equal opportunity) future of music

Hanna Kahlert

17 Sep 2021

The last two years under a pandemic have driven more music creators in a DIY direction. Equipment and instrument sales reported record-breaking growth over lockdown – Sweetwater, for example, had its best year ever, breaking over a billion in sales .

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Axing exclusive music licenses in China will drive new local music cultures

Cover image for Axing exclusive music licenses in China will drive new local music cultures

Srishti Das

15 Sep 2021

emerging markets

As a result of the new guidelines set out by the Cyberspace Administration of China (CAC), record labels are no longer allowed to issue exclusive licenses to music services. Previously, music services in China were able to secure exclusive deals with record labels which meant that these services could then sub-license to other platforms in the region for an additional licensing fee.

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Why sport star fandom is disrupting the traditionally broadcast-focused world of sports

Cover image for Why sport star fandom is disrupting the traditionally broadcast-focused world of sports

Tim Mulligan

14 Sep 2021

Sports Superstars

Manchester United

Saturday September 11thwas a big day for English footballing giant, Manchester United. The team that dominated the top flight of the most competitive football league in the world for two decades, up to its last domestic title triumph in 2013, was keen for Saturday to herald the return of their triumphant ways.

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Justice is served…Initial thoughts on the Apple vs. Epic ruling

Cover image for Justice is served…Initial thoughts on the Apple vs. Epic ruling

Karol Severin

14 Sep 2021

The court ruling in the Apple vs. Epic Games case has taken media headlines by storm. However, given the diversity of narratives around the outcome, it is clear that the ‘winner’, is not exactly clear yet.

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Could HBO Max disrupt Europe?

Cover image for Could HBO Max disrupt Europe?

Tim Mulligan

10 Sep 2021

On October 26th, HBO Max will establish its European beachhead, which is launching inSweden, Denmark, Norway, Finland, Spain and Andorra. The D2C video service will then roll out in 2022 into Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, and Slovenia.

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