MIDiA Blog - Page 38

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

MIDiA music forecasts: the new era of growth

Cover image for MIDiA music forecasts: the new era of growth

Mark Mulligan

14 Jul 2022

music forecasts

MIDiA has just published its latest music forecasts, available to clients in full here . Here are some of the highlights. 2021 was a huge year for the recorded music business with retail values up 23%...

min read

Why Netflix is partnering with Microsoft for video ad dominance

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Tim Mulligan

14 Jul 2022

SVODd advertising

Yesterday Netflix announced that it was partnering with Microsoft as its global advertising technology and sales partner to help it deliver upon its plan (announced in April) to build a new lower priced...

min read

Spotify is courting gen Z, but is it enough?

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Tatiana Cirisano

13 Jul 2022

Music streaming

Spotify just made its first games acquisition by snapping up Heardle , a popular online game where players compete to guess a song by its opening notes. Heardle will remain a standalone website for now,...

min read

Changing streaming’s royalty model will unlock a new music economy

Cover image for Changing streaming’s royalty model will unlock a new music economy

Kriss Thakrar

12 Jul 2022

Music streaming

Streaming Royalties

It has been an excellent year for the music industry as it enters a new era of growth . While streaming has been at the heart of this growth, there is an underlying tension between platforms and the artists...

min read

Minions versus Lightyear: a tale of two contrasting fandoms

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Ashleigh Millar

12 Jul 2022

The new Universal / Illumination film, Minions: The Rise of Gru , has broken records for an Independence Day release to theatres – it grossed $123.1 million over the long weekend, beating the previous...

min read

Why Top Gun: Maverick defines peak film in the streaming era

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Tim Mulligan

12 Jul 2022

The film industry could be forgiven for thinking that the COVID induced disruption of the previous two years could be written off as an aberration in the long-term dominance of the live theatrical view...

min read

The average gamer plays more than one hour per day, as time spent takes centre stage

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Karol Severin

8 Jul 2022

games consumption

gamer engagement

Over the last two decades, the business models of video games have progressively shifted from unit-sales-led towards engagement-led. This is due to a combination of factors; including the rise of in-game...

min read

How (and why) Billie Eilish won Glastonbury

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Mark Mulligan

6 Jul 2022

fragmented fandom

Glastonbury returned to great fanfare after the pandemic-enforced break, which meant it was the first one since 2019. The music world has changed a lot since then, with streaming getting bigger than ever...

min read

Spotify shines RADAR spotlight on podcast creators

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Annie Langston

6 Jul 2022

Discoverability remains a core challenge for podcast creators in the audio market. We previously discussed the responsibility of audience platforms to amplify independent voices, with editorial spaces...

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A counterculture music industry is emerging — welcome to the platform era

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Tatiana Cirisano

5 Jul 2022

What do TikTok’s distribution tool , Universal Music Group’s samples marketplace , and Snoop Dogg’s virtual marijuana have in common? On the surface, not much. But beneath, these news headlines are...

min read

The ad risk for Netflix

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Tim Mulligan

5 Jul 2022

At Netflix’s inaugural appearance at the Cannes Lions Festival two weeks ago, it was confirmed that it was indeed launching an ad-supported tier to its 221 million strong subscription video on demand...

min read

Samsung is becoming an important games distribution player, as the ‘gaming TV market’ comes to life

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Karol Severin

4 Jul 2022

Samsung is establishing itself as a serious player in the distribution part of the games industry’s value chain through its ‘Gaming Hub’. Having already partnered with GeForce Now and Stadia games...

min read

The revolving door of celebrity podcast announcements aims to bring the masses to audio

Cover image for The revolving door of celebrity podcast announcements aims to bring the masses to audio

Annie Langston

30 Jun 2022

The investment in the digital audio market began with splashy celebrity deals and now even more big names are flocking to the format. One of the first big announcements in celebrity podcasts was that of...

min read

Music streaming is failing to foster cultural moments – but it does not have to

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Hanna Kahlert

29 Jun 2022

Listening to music is, and has always been, an intrinsically emotional experience. Music does not appeal to rational dialogue or scientific evidence; it directly evokes the feelings beneath. It can be...

min read

Why ads are Netflix’s podcast moment

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Tim Mulligan

28 Jun 2022

In the interim between Netflix’s worse than expected Q1 22 results and its looming Q2 22 results, Netflix is now rapidly moving forwards with an ad-supported tier for its previous ad-free subscription...

min read

Roku and Walmart are bringing shoppable ads to TV

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Richard Broadhurst

27 Jun 2022

Roku and Walmart are bringing shoppable ads to TV Roku and Walmart have announced a partnership that will merge e-commerce with TV streaming. Shoppable adds will appear on Roku TV (now the leading smart...

min read

Churn in the era of dynamic retention

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Mark Mulligan

24 Jun 2022

Kantar, a survey vendor, has been getting some attention by passing off consumer data as an actual measure of subscribers and suggesting that the music subscriber base actually declined in Q1 2022. It...

min read

Can Gamescom retain its appeal going forward?

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Karol Severin

23 Jun 2022

I remember attending my first Gamescom as an analyst in 2017 . The sheer excitement as gaming was eating the world whole, and before brands and just about everybody else woke up to gaming as a mainstream...

min read

Reflections on the music industry at NFT.NYC

Cover image for Reflections on the music industry at NFT.NYC

Tatiana Cirisano

23 Jun 2022

At the fourth annual NFT.NYC conference in New York, the sentiment fell somewhere between faint excitement and “so this is still a thing, right?” Unlike this time last year, when the music industry...

min read

Acast and Meta partner up to create podcast communities

Cover image for Acast and Meta partner up to create podcast communities

Annie Langston

23 Jun 2022

Following yesterday’s announcement from Meta , detailing its plans to become a more creator focused platform, it debuted a new partnership with leading independent podcast company Acast. Although Facebook’s...

min read

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