MIDiA Blog - Page 38

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Music is not a level playing field — it is a field of all levels

Cover image for Music is not a level playing field — it is a field of all levels

Tatiana Cirisano

18 Aug 2022

Music streaming

fragmented fandom

We have heard it (and said it) many times before: the music industry has never been as competitive as it is today. But the challenge is not just that today’s landscape is ultra-competitive, it is also that new artists chasing success are competing against artists who came up before the landscape b...

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Podcast discovery is getting a TikTok facelift

Cover image for Podcast discovery is getting a TikTok facelift

Annie Langston

18 Aug 2022

Podcast discoverability continues to be a core challenge for audience platforms, audio creators, and listeners. With the rise of the creator economy, more voices are entering the space, which increases the amount of noise creators must break through to be noticed.

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Re-creating the creator economy

Cover image for Re-creating the creator economy

Mark Mulligan

18 Aug 2022

Creator economy

creator economics

Everyone is a creator! Or so goes the dismissive put down of many a traditional media executive when talking about the creator economy. But regardless of what your perspective on the creator economy might be, there is no denying its meteoric rise.

min read

Disney’s latest results means the media major is now at an inflection point

Cover image for Disney’s latest results means the media major is now at an inflection point

Tim Mulligan

16 Aug 2022

Ad-support Subscriptions

Last week’s Q3 22 (calendar Q2 22) earnings represented a high point in Disney’s transition to streaming juggernaut. With its number of global direct-to-consumer (D2C) subscribers now higher than Netflix, the media major is way ahead of its April 2019 pre-Disney+ launch commitment of achieving 6...

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Netflix versus AMC – a tale of two fandoms

Cover image for Netflix versus AMC – a tale of two fandoms

Tim Mulligan

11 Aug 2022

The last two weeks have witnessed two contrasting approaches toward the increasingly fragmented world of show fandom. First of all, it was revealed that Netflix has taken legal action against Abigail Barlow and Emily Bear and their company Barlow & Bear.

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What pay-for-play podcasting says about the creator economy

Cover image for What pay-for-play podcasting says about the creator economy

Annie Langston

11 Aug 2022

Podcasters are operating in the grey area of payola, as creators are charging guests to be featured without disclosing it to their listeners, according to a new Bloomberg expose. Apparently, this practice is most popular among podcasts in the business, wellness, and cryptocurrency areas.

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Has Blizzard’s mobile gamble paid off?

Cover image for Has Blizzard’s mobile gamble paid off?

Perry Gresham

11 Aug 2022

microtransactions

Blizzard was once perhaps the most loved game developer – with a devoted fanbase built on the back of iconic titles like Diablo and World of Warcraft. However, over the past few years there has been a shift in the perception of the developer, especially within its core fanbase.

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From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance

Cover image for From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance

Samuel Griffin

10 Aug 2022

After the humble beginnings of the first melodic loops from NAMCO’s Rally X , the cultural symphony of music, video, and games has since matured toHildur Guðnadóttir and Sam Slater’s recent score for Battlefield 2042 .

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What happens when every platform has different top artists? Hint: it may be a good thing

Cover image for What happens when every platform has different top artists? Hint: it may be a good thing

Tatiana Cirisano

10 Aug 2022

fragmented fandom

Consumer behaviour

music marketing

Fragmentation is on full display in Chartmetric’s H1 2022 trends report , which lists the top 10 “breakthrough artists” between January and June for each of eight different platforms. It is immediately obvious that each list is completely different.

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Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?

Cover image for Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?

Hanna Kahlert

10 Aug 2022

Where have all the NFTs gone? Nine months ago, you could not go twenty minutes in the industry without hearing the term. The concept was intriguing, nebulous – a potential answer to the disquiet of a digital-entertainment industry seeking new clarity on the concepts of ownership and value in a str...

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Beyoncé raises the question: what does commercial success mean in 2022?

Cover image for Beyoncé raises the question: what does commercial success mean in 2022?

Tatiana Cirisano

4 Aug 2022

monetizing fandom

fragmented fandom

Consumer behaviour

It is hard to believe that six years have elapsed between Beyoncé’s last solo album, Lemonade , and her newest, Renaissance . So much has changed in those six years about how listeners consume music, how fandoms organise, and what is competing for our attention.

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Key takeaways for podcasting from SiriusXM and Spotify’s earnings

Cover image for Key takeaways for podcasting from SiriusXM and Spotify’s earnings

Annie Langston

4 Aug 2022

Two audio giants with investments in podcasting — Spotify and SiriusXM — published their second quarter earnings for the year. SiriusXM saw marginal year-over-year growth in revenue – around 4% – although it was still able to increase its paid subscribers by 23,000 users, bringing its total ...

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Netflix sues Barlow and Bear: is all fair in love and content creation?

Cover image for Netflix sues Barlow and Bear: is all fair in love and content creation?

Ashleigh Millar

4 Aug 2022

Barlow and Bear

TikTok sensations and The Unofficial Bridgerton Musical composers, Abigail Barlow and Emily Bear, are being sued by subscription video on demand (SVOD) giant Netflix, and it raises the question: how far can fan creators go before they infringe intellectual property (IP)? “What if Bridgerton was a ...

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If the future of entertainment is niche, how does the Meta approach fit in?

Cover image for If the future of entertainment is niche, how does the Meta approach fit in?

Hanna Kahlert

3 Aug 2022

The last week has undoubtedly been a hectic one for the developers of Instagram, which recently began trialling a TikTok-esque, video-first focus on its app to some users. The update was not well received, with Kylie Jenner and Kim Kardashian themselves coming out and sharing the plea to “make Ins...

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TikTok Music: Here is what it would mean for you

Cover image for TikTok Music: Here is what it would mean for you

Kriss Thakrar

2 Aug 2022

Music streaming

TikTok has filed a US trademark for TikTok Music , building speculation on whether the platform is gearing up to launch a streaming service. It already has the tools at its disposal with Resso, its streaming service for emerging markets.

min read

Are ‘picture-perfect’ games marketing campaigns detrimental to building continued engagement?

Cover image for Are ‘picture-perfect’ games marketing campaigns detrimental to building continued engagement?

Karol Severin

1 Aug 2022

games marketing

Last week, my social media feeds were taken over by the release of Stray (the ‘cat game’) trying to grab my attention. I suppose that this was to be expected – I’m a cat-owning games analyst after all.

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With Meta’s revenue share program, can rights holders and platforms finally agree?

Cover image for With Meta’s revenue share program, can rights holders and platforms finally agree?

Tatiana Cirisano

28 Jul 2022

Streaming Music

user-generated content

Content Creators

Over the last week, Meta made headlines three times in relation to music on its platforms (Instagram and Facebook). First, royalty-free music provider Epidemic Sound sued Meta for allegedly allowing users to incorporate its music without the proper licenses.

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Podcasts are creating a new era of news

Cover image for Podcasts are creating a new era of news

Annie Langston

28 Jul 2022

Podcasts are becoming a brand extension for every level of public figure, even those who have been shut out or disgraced elsewhere. After being fired from their network positions for allegedly violating journalistic ethics, two former news anchors — Chris Cuomo and Keith Olbermann — are each sta...

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Winter is coming, and Amazon is ready: why the multi-service major is raising its prices

Cover image for Winter is coming, and Amazon is ready: why the multi-service major is raising its prices

Hanna Kahlert

27 Jul 2022

cost-of-living crisis

Subscription fatigue is already threatening the Covid-driven entertainment boom as post-pandemic behaviours compete for time, money, and attention with the digital subscriptions that thrived under lockdown measures.

min read

Why film has the creative full stop advantage

Cover image for Why film has the creative full stop advantage

Tim Mulligan

27 Jul 2022

As the summer holidays begin, and Netflix starts feverishly planning for its strategic pivot into advertising, the impact of the unfolding attention recession will start being felt in video streaming. Across the northern hemisphere, record temperatures and the appeal of in real life (IRL) alternativ...

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