MIDiA Blog - Page 40

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The revolving door of celebrity podcast announcements aims to bring the masses to audio

Cover image for The revolving door of celebrity podcast announcements aims to bring the masses to audio

Annie Langston

30 Jun 2022

The investment in the digital audio market began with splashy celebrity deals and now even more big names are flocking to the format. One of the first big announcements in celebrity podcasts was that of The Obamas officially announcing their exclusive deal with Audible instead of their original deal...

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Music streaming is failing to foster cultural moments – but it does not have to

Cover image for Music streaming is failing to foster cultural moments – but it does not have to

Hanna Kahlert

29 Jun 2022

Listening to music is, and has always been, an intrinsically emotional experience. Music does not appeal to rational dialogue or scientific evidence; it directly evokes the feelings beneath. It can be sought after by the listener to evoke an expected response – to be uplifted, calmed, or comforted.

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Why ads are Netflix’s podcast moment

Cover image for Why ads are Netflix’s podcast moment

Tim Mulligan

28 Jun 2022

In the interim between Netflix’s worse than expected Q1 22 results and its looming Q2 22 results, Netflix is now rapidly moving forwards with an ad-supported tier for its previous ad-free subscription video on demand service.

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Roku and Walmart are bringing shoppable ads to TV

Cover image for Roku and Walmart are bringing shoppable ads to TV

Richard Broadhurst

27 Jun 2022

Roku and Walmart are bringing shoppable ads to TV Roku and Walmart have announced a partnership that will merge e-commerce with TV streaming. Shoppable adds will appear on Roku TV (now the leading smart TV sold in the US).

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Churn in the era of dynamic retention

Cover image for Churn in the era of dynamic retention

Mark Mulligan

24 Jun 2022

Kantar, a survey vendor, has been getting some attention by passing off consumer data as an actual measure of subscribers and suggesting that the music subscriber base actually declined in Q1 2022. It said the same in Q4 2021, but 2021 was a spectacular year for music subscriber growth, with the glo...

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Can Gamescom retain its appeal going forward?

Cover image for Can Gamescom retain its appeal going forward?

Karol Severin

23 Jun 2022

I remember attending my first Gamescom as an analyst in 2017 . The sheer excitement as gaming was eating the world whole, and before brands and just about everybody else woke up to gaming as a mainstream cultural phenomenon.

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Reflections on the music industry at NFT.NYC

Cover image for Reflections on the music industry at NFT.NYC

Tatiana Cirisano

23 Jun 2022

At the fourth annual NFT.NYC conference in New York, the sentiment fell somewhere between faint excitement and “so this is still a thing, right?” Unlike this time last year, when the music industry was hooked on crypto, this year’s event arrives at a time when the crypto market, like much of t...

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Acast and Meta partner up to create podcast communities

Cover image for Acast and Meta partner up to create podcast communities

Annie Langston

23 Jun 2022

Following yesterday’s announcement from Meta , detailing its plans to become a more creator focused platform, it debuted a new partnership with leading independent podcast company Acast. Although Facebook’s initial move into podcast content was halted, this new deal does not focus on creating co...

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Spotify Investor Day eyes podcast creators and audiobooks — but what about the listeners?

Cover image for Spotify Investor Day eyes podcast creators and audiobooks — but what about the listeners?

Annie Langston

21 Jun 2022

Spotify Investor Day revolved around a core message – there is more audio to come. While its audio investments began with major acquisitions in podcast technology and exclusive content deals, focusing on creators will be a crucial step moving forward.

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Why Paramount+ is landing in the UK at an inflection point for video streaming

Cover image for Why Paramount+ is landing in the UK at an inflection point for video streaming

Tim Mulligan

21 Jun 2022

Tomorrow Paramount+ will launch in the UK, a market of key importance in the direct-to-consumer (D2C) landscape due to its size, high discretion income, and high levels of TV and video consumption. As the market is so valuable, pre- D2C big bang moment long-term distribution deals have been hinderin...

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Meta leans in to the creator economy

Cover image for Meta leans in to the creator economy

Hanna Kahlert

21 Jun 2022

Creator economy

MIDiA has written much on the premise of the emerging ‘creator economy’ ; a dual-sided concept that highlights both the increasing opportunity for creators who already exist, from music to video to social content, as well as the emerging trend of the consumer-as-creator.

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Quick take: Why Xbox All Access could be the ultimate recession winner

Cover image for Quick take: Why Xbox All Access could be the ultimate recession winner

Karol Severin

17 Jun 2022

global recession

Xbox All Access has been around for a while now, though with a limited reach (currently only available in 12 markets). While it was always going to play an integral part in Xbox’s cross-platform (and ultimately console-less) future, its uptake, or even appeal, may have been lost among flashier new...

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Why today’s music creators are no longer playing the fame game

Cover image for Why today’s music creators are no longer playing the fame game

Tatiana Cirisano

16 Jun 2022

Music streaming

Creator economy

Since the music industry’s beginnings, success has been tied to fame and fortune. But as more and more artists grow dissatisfied with the harsh economics of streaming, their strategies are changing — and so are their very definitions of success.

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Why (and how) Apple has now fundamentally disrupted sports

Cover image for Why (and how) Apple has now fundamentally disrupted sports

Tim Mulligan

16 Jun 2022

On Tuesday June 14th, Apple announced that it had secured the exclusive 10-year rights to broadcast the fastest growing football league in the world; the MLS. From 2023 through to 2032, live broadcast MLS matches will only be viewable through a new MLS streaming service, which will be exclusively av...

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What Roku brings to an under-pressure Netflix

Cover image for What Roku brings to an under-pressure Netflix

Tim Mulligan

15 Jun 2022

Rumours are swirling in the streaming world that under-fire Netflix could be about to acquire Roku. For the world’s leading streaming video on demand (SVOD) service to even consider acquiring a leading independent media player manufacturer shows just how quickly the world of streaming is coming up...

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The future of entertainment innovation lies in exclusive experiences, not content

Cover image for The future of entertainment innovation lies in exclusive experiences, not content

Hanna Kahlert

15 Jun 2022

Media and Marketing

In the age before digital engagement went mainstream, entertainment had clear access channels and multiple price points. Video was able to rely on movie tickets, (expensive) TV sets, and the individual purchases of cable subscriptions, video tapes, DVDs, Blu-rays, and their associated equipment; the...

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Audio is the new spinoff

Cover image for Audio is the new spinoff

Annie Langston

14 Jun 2022

Beloved stories can transcend time, not only in their messages or characters but in the format in which they are told. When DC announced its deal with Spotify to develop podcast series, not only did it signal yet another major company venturing into audio but an opportunity to expand classic stories...

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The Kate Bush resurgence shows that music consumption has no time stamp

Cover image for The Kate Bush resurgence shows that music consumption has no time stamp

Keith Jopling

13 Jun 2022

There are not many good news stories at the moment. It has brightened up my summer a little, though, to see music legend Kate Bush (or ‘our Kate’ if you happen to be British) acknowledge that her song, ‘Running Up That Hill’ , has been “given a whole new lease of life” thanks to the rece...

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Netflix could build a fandom platform with a potential bid for Formula One broadcast rights

Cover image for Netflix could build a fandom platform with a potential bid for Formula One broadcast rights

Srishti Das

10 Jun 2022

attention recession

MIDiA predicted the arrival of the attention recession in February 2021, stating that the lockdown-driven increased demand for entertainment would not continue with in real life (IRL) making a comeback.

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Xbox to rid large games of a key competitive weapon

Cover image for Xbox to rid large games of a key competitive weapon

Karol Severin

10 Jun 2022

games streaming

Xbox is looking simply unstoppable these days. After announcing the Xbox Everywhere vision, it has confirmed that besides the announced ‘puck’ in the works, it is indeed bringing the Xbox App into Samsung’s 2022 smart TVs.

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