Product Strategy | MIDiA Research

The future of AI will orient around datasets… which will put the user in a front-and-centre blind spot

Blog post by Hanna Kahlert

6 Sep 2023

The rise of generative AI has thrown the future of creators (of all industries) into question, with copyright being the key to how it all plays out. Models like ChatGPT have an input-output ‘black-box’...

AI, music rights, and known unknowns

Blog post by Mark Mulligan

31 Aug 2023

AI

Music AI

artificial intelligence

The music industry is approaching a tipping point, with the building blocks of what will be the post-streaming era beginning to fall into place.The streaming era will make way for something new. Innovation,...

Up close and personal: when the algorithm goes too far

Blog post by Tatiana Cirisano

24 Aug 2023

artificial intelligence

social media

algorithm

Today’s entertainment world is characterised by hyper-personalisation. Everyone has a unique TikTok feed tailored specifically to their own niches. DSP playlists have names like “For You” and “Made...

AI is the new digital ad industry… but the stakes are far greater

Blog post by Hanna Kahlert

9 Aug 2023

AI

Digital

ads

Zoom has been making the news this week over its controversial new terms and conditions that now allow the service (in theory) to utilise user data to train its AI-assisted features. While the company...

Barbenheimer, the Hollywood strikes, and AI: Is film at a cultural turning point?

Blog post by Hanna Kahlert

20 Jul 2023

barbie

oppenheimer

Hollywood

After an exciting boom period in film and TV productions made for digital-first streaming platforms, the downsides seem to be catching up. The Writers Guild of America (WGA) has been on strike since May...

Less is more, but it’s already all ‘too much’: The rise of digital disengagement

Blog post by Hanna Kahlert

5 Jul 2023

social

twitter

TikTok

A new Europol report has predicted that as much as 90% of all content on the internet could be ‘synthetically generated’ (made or modified by AI) by 2026. That is a two-and-a-half-year window and closing,...

The music industry’s tipping point is Right Here, Right Now

Blog post by Mark Mulligan

29 Jun 2023

AI

virtual artists

streaming remuneration

Streaming is buckling under its own weight. The economics and structure that served it well in its first decade are not the ones that will get it through the next ten years. You might say that streaming...

Social platforms are going niche: the end of copycat features

Blog post by Hanna Kahlert

28 Jun 2023

social

Facebook

It has long been a recurring strategy for social platforms to borrow one another’s successful features – to the benefit of the incumbents, and the difficulty of new players trying to break through....

The tap water music industry needs to become a bottled one

Blog post by Kriss Thakrar

20 Jun 2023

Music Streaming

artists direct

creator economy

Music and water are often compared to each other in the streaming age. There are many ways to express this analogy, but the bottom line is that music is becoming commoditised. To clarify, commoditisation...

Are we approaching the age of digital disengagement?

Blog post by Hanna Kahlert

1 Jun 2023

Media and Marketing

Cultural Trends

Digital entertainment, despite its mild correction from the lockdown-boom period, is still at record levels of engagement. More content is being created than ever before, more efficiently and cost-effectively,...

AI will unlock creation rather than consumption

Blog post by Mark Mulligan

25 May 2023

AI

AI music

artificial intelligence

Unlike most new technology hype cycles, the impact of AI on the world is already surpassing expectations. The current hype around AI far exceeds that of more recent tech, such as VR, NFTs, and 3D printing....

The new need for scarcity, and why the next big leap in entertainment has not happened yet

Blog post by Hanna Kahlert

11 May 2023

AI

hype cycle

scarcity

AI has dominated discourse in the entertainment industry and beyond for most of this year. As a tool it poses opportunities for some and threats for others. As a dynamic shift it will usher in a content...

Embrace, enhance or hinder: What will AI do for you, the creator?

Blog post by Kriss Thakrar

3 May 2023

AI

creator economy

artists direct

There has been an abundance of coverage and conversation around AI, and it is unlikely to fade away any time soon. There is a question of how AI will change the music industry and broader creator economy....

Why AI generation might be just what music needs

Blog post by Tatiana Cirisano

25 Apr 2023

record labels

artificial intelligence

Music Streaming

In her hit ‘Saoko’, Rosalía celebrates her multi-dimensionality, singing (translated from Spanish): “I contradict myself, I transform / I’m everything, I transform”. As artists navigate the...

Solving the problems of AI require defining what it is… and these lines are tricky to draw

Blog post by Hanna Kahlert

20 Apr 2023

AI

artists direct

Media and Marketing

Universal Music Group has released a statement asking streaming platforms like Spotify and Apple Music to stop allowing AI’s to train on their datasets, and to remove AI music (largely in the wake of...

AI will transform music; the question is how?

Blog post by Mark Mulligan

18 Apr 2023

AI music

Paid Content

Artifical Intelligence

Every new technology goes through a period of being overhyped before the dust settles, and that technology either fades or builds steadily thereafter. Think 3D printing, VR, NFTs. In my 20+ years as a...

The next AI battleground will be around datasets, not just functionality

Blog post by Hanna Kahlert

12 Apr 2023

AI

privacy

data privacy

The conversation about AI has permeated every level of every industry, from architecture to music to politics. What it is, what it can do, and what it should be allowed to do are all hot topics –and...

Why TikTok and the future of social is now on trial

Blog post by Hanna Kahlert

5 Apr 2023

TikTok

social

twitter

The last two weeks have seen social platforms, especially TikTok, abuzz with clips of TikTok CEO Shou Zi Chew’s hearing before the US congress, answering lawmakers’ questions about the social media...

AI is impacting industry today; here is how it will affect culture tomorrow

Blog post by Hanna Kahlert

29 Mar 2023

AI

chat GPT

artificial intelligence

It is clear that AI is here to stay – and its impact on digital entertainment (and beyond) will be as tectonic as the emergence of the smartphone . Already, business developers are using OpenAI’s GPT-4...

The AI entertainment revolution
How artificial intelligence will reshape media consumption

Cover image for The AI entertainment revolution

Report by Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

20 Mar 2023

£3,000.00 excl. VAT

AI

artificial intelligence

machine learning

2023 has been jump-started by rapid progression in the adoption of artificial intelligence (AI). From the launch of ChatGPT to AI-powered DJs, this technology is revolutionising common practices, impacting...