Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Features versus fandom: Why TikTok is trying to become more like YouTube
Can ReelShort succeed with short-form video entertainment where Quibi failed?
Why Amazon’s road to the Bond millions is part of a bigger plan
Music industry earnings H1 2023 Dawn of the post-streaming era
The $100m+ in-game opportunity behind music producers
Why measuring video attention requires nuance
Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis
Games industry returns to growth, but inflationary pressures will make it worse off still
How Spotify’s new model could accelerate a forking of music
Why Amazon is bringing FAST to podcasts
Radio future vision Build the new and transform the old
MIDiA Research 2023-2030 global games industry forecasts Life post-peak
Cutting loose the long tail in a rising culture of creative consumption
Has superstar creator pay peaked now that Twitch has cooled competition with YouTube?
What Netflix needs to do next
There are no elite artists without elite artist development
Two-tier licensing is about to become a reality
Can subscriptions keep the lights on for social?