Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Niche is the way forward: DSP’s need function, not features
Cannibalisation is inevitable for YouTube as the attention economy bites
As Sam Ryder cuts to the chase, the question is do all artists become indie?
How to make artist centric artist centric
Artist subscriptions are the superfan opportunity
Misaligned incentives make the music business a zero-sum game
Alex Cooper’s new podcast network questions her future at Spotify and fuels competition for creators
For Sony's games division, add-on content is the one to watch
The FAST advantage Build sustainable consumer models
Music’s podcast potential Focus on branding over discovery
Why streaming and AI disruption is unlikely to have a Hollywood ending
DAZN bets on sports streaming future being driven by fandom
Spotify’s Q2 podcast financials: Things may get worse before they get better
Why managing Disney’s streaming transition requires leadership in depth
The X rebrand is Twitter’s Meta moment… but there’s already a Meta
Competing in the live service games sector is about to get really difficult
Making sense of global music forecasts
Tipping point The coming consolidation of live service games
