Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
BBC signals radio’s shift to the podcast market
Telly’s challenge to the smartphone opens a new front in the second screen wars
The New York Times audio app is a bet on podcast exclusivity — here is why it might work
Live services: Is the success of the few clouding the strategic judgement of the many?
Social content platforms are set to compete with everything in entertainment
Are streaming TV services poised to become pay TV channels in all but name?
Amazon bringing physical product shopping into games is a prime example of monetising fandom
The global dance music industry grew by 34% in 2022
Why the creator tools and services market is bigger than you think (and it is not AI)
Artists direct Focus on passion, not professionalism
AI and the future of music The future is already here
Pre-empting video piracy in the streaming TV era
CMA blocking Microsoft from acquiring Activision raises more questions than answers
Quick take: Can Rovio give Sega wings in mobile and live services?
Community and influencers are poised to lead a video monetisation revolution
Why Max is the one to watch in 2023
Netflix’s risk averse strategy is right for the retention age
The music industry obsesses over artist performance statistics – where are label performance statistics?