Product Strategy | MIDiA Research

Business Strategy

Music industry earnings Q3 2022
Pre-recession growth

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Mark Mulligan

December 2022

Spotify

Pandora

Slacker

The early 2020s saw an influx of capital into the music business, with the promise of music rights being an asset class that was uncorrelated with the wider economy. The irony is that as music catalogue investments slowed (due to rising costs of capital), the first nine months of 2022 saw the music business deliver a performance that suggests the i...

Can afforfable MOCAP help with VR adoption?

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Samuel Griffin

16 Dec 2022

Motion capture (MOCAP) has been synonymous with big-budget productions such as Avatar and The Lord of The Rings since their respective releases. Sony hopes to change that. Sony’s January 2023 release of Mocopi , a mobile MOCAP hardware, will allow users to attach sensors to their person and have a...

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Music industry revenues in review – what 2022 tells us about 2023

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Mark Mulligan

15 Dec 2022

Music industry 2023

music industry revenues

With a 2023 set to be a challenging year for the global economy, it is a good time to look at how the music industry has performed in the year to date. That is exactly what we have done in our forthcoming report: ‘ Music industry earnings Q3 2022: Pre-recession growth’ .

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Why X marks the spot for ITV

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Tim Mulligan

14 Dec 2022

Business Strategy

On December 8th, the UK’s largest ad-supported TV broadcaster launched ITVX . The service is built on ITV’s pre-existing catch-up and subscription video on demand (SVOD) service ITV Hub and ITV Hub+.

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Esports bundle
Available for a limited time

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Karol Severin and Samuel Griffin

December 2022

Games

esports

Sports

This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at a discounted price. Esports viewers update. A valuable segment with a (solvable) growth problem Esports currently struggle to attract consumers bey...

The next challenge for esports
Striking the balance between creators and athletes

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Karol Severin and Samuel Griffin

December 2022

Call of Duty

Business Strategy

Games industry

Esports organisations are past the initial ‘hype stage’. They are now in a phase where they need to make their business models work commercially. The ongoing adverse macroeconomic climate only exacerbates this. Sustainable long-term growth for esports organisations lies in the wider, gamer-related, entertainment culture – not just in the comp...

The YouTube advantage: How social video platforms could seize the podcast market

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Annie Langston

7 Dec 2022

After launching a podcasts page for US users in August, YouTube is debuting its first official trends podcast . Like & Describe: The Official YouTube Trends Podcast is hosted by Matpat , a long-time YouTuber with 16.

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Music subscriber market shares 2022

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Mark Mulligan

7 Dec 2022

Music subscriber shares

music subscribers

MIDiA has just released its annual ‘Music subscriber market shares’ report and dataset, with data for 23 DSPs across 33 different markets ( clients can access it here ). Here are some of the key global trends: Music subscriptions may be recession-resilient, as China leads the way As the world ed...

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Music subscriber market shares 2022
Chinese Dragon

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Mark Mulligan

December 2022

Business Strategy

As the world edges towards a recession, the music streaming market continues to stand strong. Despite indications of slowdown in some markets, the global music subscriber market remains buoyant. Growth, though, is uneven, with a number of leading streaming services outpacing the rest, especially the Chinese ones, which are now setting the global pa...

Games report bundle offer – the less you can afford research, the more you probably need it

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Karol Severin

2 Dec 2022

games production

Part of the festive period is about reflection and new aspirations. I, for one, am eternally grateful that MIDiA works with some of the most successful companies in entertainment. I love that we get to ask a lot of questions, have fascinating discussions, find progressive solutions to business chall...

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Is global sport now entering into the Colin Kaepernick era?

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Tim Mulligan

1 Dec 2022

For soccer fans, the last two weeks have been difficult. The World Cup kicked off on November 20thamid FIFA’s controversial prohibition of players wearing the OneLove armband (designed to protest host nation Qatar’s anti-LGBTQ+ laws).

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Spotify and Emma Chamberlain kick off new era of gen Z podcasts

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Annie Langston

30 Nov 2022

Spotify has already begun its pursuit of gen Z on the music side, and now is doing the same for podcasts. Emma Chamberlain, the 21-year-old YouTuber and coffee company owner, has signed an exclusive podcast deal with Spotify.

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Will the recession change Big Tech’s view on entertainment?

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Mark Mulligan

25 Nov 2022

Music start up Utopia just announced a round of layoffs , fitting into a much bigger dynamic that may reshape the entertainment landscape. There are many reasons why the coming global recession will be unique, but the one that is most relevant to the digital entertainment sector is that it is going ...

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How Apple’s commission is reconfiguring Spotify’s audiobook strategy

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Annie Langston

23 Nov 2022

Spotify’s audiobook rollout has hit a major roadblock. Spotify debuted its service in September as a la carte , where users purchased audiobooks individually. In order to avoid Apple’s 30% commission on in-app purchases for apps listed in its App Store, users were directed to purchase audiobooks...

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The record labels’ TikTok opportunity cost

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Tatiana Cirisano

22 Nov 2022

Music streaming

With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising revenue to music rightsholders.

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Why the MLS and Apple are rebooting subscription sports for the streaming TV era

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Tim Mulligan

17 Nov 2022

MLS Season Pass

Yesterday Apple announced that it is launching the MLS Season Pass in 100 plus countries. This is a de-facto call to arms for every tech major and media major serious about wanting to incorporate Sports into their streaming video propositions.

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Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

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Ben Woods

15 Nov 2022

Creator economy

Amid Twitter’s subscription turmoil, Elon Musk unveiled plans for a land grab on his social media rivals. The likes of YouTube, Facebook, and Twitch moved into his sights as he recently declared that he is preparing new financial incentives for creators to encourage the biggest influencers to take...

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Why video monetisation is becoming more complex

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Tim Mulligan

14 Nov 2022

video monetisation

Business Strategy

H2 2022 is proving to be an inflection point for video streaming. The dramatic increase in available services across subscription video on demand (SVOD) and ad-supported video on demand (AVOD), has coincided with a cost-of-living crisis to blunt continued user growth.

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How to recycle games IP: God of War: Ragnarök

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Samuel Griffin

10 Nov 2022

Santa Monica Studio

Familiar enough, but not too familiar Recycling games IP is commercially beneficial to games companies, be it from the cost, risk, or predictability perspective. Despite, or perhaps because of, the constant outpouring of new content, audiences find comfort in the familiar – making revamps, sequels...

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Why the iStar takedown ruling is a timely reminder of the piracy risk to video

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Tim Mulligan

10 Nov 2022

On Monday, the International Broadcaster Coalition Against Piracy ( IBCAP ) achieved a landmark legal ruling against iStar, a pirate IPTV service. iStar’s business model revolved around selling illegal set top boxes a one off payment in return for “lifetime” access to in this case diaspora mid...

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