Product Strategy | MIDiA Research

Business Strategy

How to future-proof video entertainment

Cover image for How to future-proof video entertainment

Tim Mulligan

23 Mar 2023

Connected TV World Summit

finite digital wallets

This year’s Connected TV World Summit was in many ways a sanity-check on where the wider digital entertainment business is at the end of Q1 2023. The conference is being held amid a backdrop of rolling bank failures, persistent double digit inflation, and an increasingly fragmented global marketplace.

min read

FAST can help video services win the streaming wars… but it’s about more than just ads

Cover image for FAST can help video services win the streaming wars… but it’s about more than just ads

Ben Woods

21 Mar 2023

Earlier this month, the subscription streaming service DAZN took an uncharacteristic decision around its women’s sports coverage. Rather than using traditional marketing to coax viewers towards subscribing, the sports streamer opted for the in-vogue monetisation model known as free ad-supported streaming TV (FAST).

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Rebooting video fandom
Games as a video streaming genre

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Tim Mulligan, Karol Severin, Perry Gresham, Samuel Griffin and Ben Woods

March 2023

Apple

Apple TV

Netflix

With gamers being mainstream, video streaming services and their content offerings can benefit by increasing focus on the preferences of gamers. Crucially, this enables subscription video on demand (SVOD) services to drive engagement, broaden reach and improve retention.

Exclusivity isn’t everything – especially in esports

Cover image for Exclusivity isn’t everything – especially in esports

Samuel Griffin

17 Mar 2023

Business Strategy

Esports are handholes for platforms looking to tap into highly engaged and above average spenders. The Call of Duty League (CDL), Overwatch League (OWL), and ESL Pro League (ESLPL) had 25.16 million, 31.

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Recorded music market 2022
Reality bites

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Mark Mulligan

March 2023

TuneCore

Music streaming

Kobalt

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022, due to the combined impact of global economic headwinds and growth slowdown in mature streaming markets. Context, though, is everything – not many industries can deliver solid growth while the global economy is in turmoil, ad markets are falling, and many emerging tech sectors are in crisis.

The Meta push for efficiency

Cover image for The Meta push for efficiency

Ashleigh Millar

16 Mar 2023

This week (14th March), Meta CEO Mark Zuckerberg released a memo for his employees entitled “ Update on Meta's Year of Efficiency ”, forewarning its upcoming strategy changes, organisational restructuring, and job cuts (10,000 of them).

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Recorded music market 2022 | Reality bites

Cover image for Recorded music market 2022 | Reality bites

Mark Mulligan

16 Mar 2023

Recorded music market

streaming music revenues

2022 music revenues

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022 due to the combined impact of global economic headwinds and growth slowdown in mature streaming markets.

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Why TikTok and YouTube are poised to capture smart TV viewing

Cover image for Why TikTok and YouTube are poised to capture smart TV viewing

Ben Woods

14 Mar 2023

The entertainment consumption habits of Gen Z remain an ongoing source of anxiety for traditional media companies. They are digital natives who mix up their social media bingeing by watching big-budget TV series and movies on their smartphones.

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Greatest Hits Radio is a strategy execution masterclass for ‘old media’ incumbents

Cover image for Greatest Hits Radio is a strategy execution masterclass for ‘old media’ incumbents

Keith Jopling

14 Mar 2023

Credit where it is due, Bauer Media’s launch and rollout of Greatest Hits Radio (GHR) is the best execution of strategy we have seen in a while by an incumbent media business. Not something you would necessarily associate with a commercial radio network brand.

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Spotify’s Stream On event recycles podcast features in a new feed

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Annie Langston

9 Mar 2023

At Spotify’s annual Stream On event, the company announced a new, TikTok-style home screen and various “new” podcast features. Following the podcast investment boom, platforms need experimentation and discovery tools to both attract creators and entice new audiences.

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How AI will shake up the podcast market

Cover image for How AI will shake up the podcast market

Annie Langston

8 Mar 2023

AI technology is shaking up every entertainment format . With AI technology, podcasters can simplify their creative processes and platforms can revolutionise traditional market practices. Major platforms such as Apple Books have already implemented this technology with its digital narration feature for its audiobooks, widening both its consumer and creator reach.

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Has IOC missed the point with its esports initiative?

Cover image for Has IOC missed the point with its esports initiative?

Karol Severin

3 Mar 2023

The International Olympic Committee (IOC) has announced details of the Olympic Esports Series 2023, a global virtual and simulated sports competition created by the IOC. Amateur and professional players from around the world are invited to take part in qualifying rounds, culminating in live, in-person finals at the Olympic Esports Week 2023.

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Finding the third way for video monetisation

Cover image for Finding the third way for video monetisation

Tim Mulligan

2 Mar 2023

2023 is an inflection point for streaming video; no longer young (Netflix pivoted into subscription video on demand (SVOD) back in 2007), no longer novel (monthly video subscriptions went mainstream in the major English speaking markets in Q4 2019 (Source: MIDiA Research quarterly consumer surveys)), and no longer the preserve of the young (55+’s became the largest binge-viewing demographic in major English speaking markets in Q1 2020).

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The way AI isn’t used will have a bigger impact on music than how it is used

Cover image for The way AI isn’t used will have a bigger impact on music than how it is used

Kriss Thakrar

2 Mar 2023

artificial intelligence

One of the most immediate disruptions of ChatGPT has been in the SEO world. Writing content for Google rankings can be a largely formulaic process of finding and incorporating the right keywords. With the right inputs, ChatGPT can create, draft and edit SEO-friendly content at a scale that humans are not capable of.

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Podcasts and radio
How radio can play by its own rules

Cover image for Podcasts and radio

Annie Langston

March 2023

Spotify

live

Radio

Radio set the stage for music streaming and podcasts, only to watch them take portions of its audience. However, there is a clear opportunity for radio companies to assert themselves in the podcast market, drawing on decades of programming expertise to retain audiences and find new ones.

YouTube Music’s podcast launch reveals competitive agenda with Spotify

Cover image for YouTube Music’s podcast launch reveals competitive agenda with Spotify

Annie Langston

1 Mar 2023

After months of speculation , YouTube has officially launched podcasts — on YouTube Music . This U.S.-only launch includes both audio and video podcasts, making podcasts that were already on YouTube available on its music streaming platform.

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TV monetisation
The third way

Cover image for TV monetisation

Tim Mulligan

February 2023

Comcast

asia pacific

NBCUniversal

The slowing of subscription growth in developed markets means that streaming services have to look both towards post-subscription and post-advertising models. A focus on retention will maintain downward pressure on subscription price elasticity, compounded by the need to ration advertising loads to minimise churn.

Should streaming take a cue from TikTok’s revamped creator program?

Cover image for Should streaming take a cue from TikTok’s revamped creator program?

Tatiana Cirisano

23 Feb 2023

Music streaming

A year ago, VidCon co-founder and vlogger Hank Green posted a viral YouTube video lambasting TikTok’s $1 billion Creator Fund, claiming it delivered chump change to videos with millions of views. The issue, he explained, was that the pool of funds was static — so the more that TikTok’s creator base grew, the less everyone made.

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Music creators and independent labels – have your voice heard!

Cover image for Music creators and independent labels – have your voice heard!

Mark Mulligan

23 Feb 2023

Business Strategy

MIDiA is currently fielding two separate surveys that will help us create the definitive view of the contribution from music creators and independent labels to the global music market. We are exploring what it means to be a label and a creator in today’s fast-changing and challenge-strewn music business.

min read

It is time for video to seize the emerging monetisation opportunities of streaming TV

Cover image for It is time for video to seize the emerging monetisation opportunities of streaming TV

Tim Mulligan

23 Feb 2023

Streaming TV hird way monetisation

Last Friday, AMC Networks announced its fourth quarter 2022 results alongside its annual results. While fourth quarter revenues were up an impressive 20% to $965 million, net annual revenues only grew by 0.

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