Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
One stream’s trash, another stream’s treasure – if everything’s niche, what success can you measure?
Smackdown: Netflix is now a sports streamer – and this is just the beginning
How X can become a leading social video player by fuelling controversy over creativity
Why increased ad-based engagement is hampering Netflix’s revenue growth
For years, we said to take games efforts of these companies seriously – now they are serious players
Here is how livestreaming can pay its way in 2024 – and creators will not like it
Why the era of spatial computing will need its entertainment moment
Smart TV operators are gamifying engagement – here is how they can dial it up a notch
Audiobooks enter their streaming era, but will it pay off?
Who will be the winners in video as the walled gardens of entertainment recede?
Music and AI Beyond the hype cycle
Predicting what happens next in video….
MIDiA’s 2024 predictions: The algorithm is not listening
How back catalogue shows can soften the blow from the Hollywood strikes in 2024
MIDiA’s 2024 predictions report The algorithm is not listening
Skydance is seeking to become of Paramount importance for streaming
Squid Game: The Challenge - successfully spinning new content from existing IP
Features versus fandom: Why TikTok is trying to become more like YouTube
