Blog: Video - Page 28

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The Inevitable Video Data Wars

Tim Mulligan
Netflix’s recent filing to the FCC (Federal Communications Commission) inquiryon advanced broadband sets the stakes for a clash of world views between the TV and the tech worlds. The SVOD giant’s position in support of its argument for increased data caps by Internet providers is as follows: “Watching television shows on the Internet is no longer a novelty.
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Is Virtual Reality A Partial Answer To Ad-Blocking?

Tim Mulligan
According to the Innovid 2016 Global Video Benchmarks report, VR based advertising is 30 times more effective than mobile and 60 times more effective than desktop when measured by engagement. VR ad click through-rates or “gaze-though rates” have been measured by VR mobile ad network Immersv ’s tracking platform as having a 30% engagement rate compared to 1% for mobile ads and 0.
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The Reasons Why Comcast And Netflix Have Become Friends

Tim Mulligan
Yesterday’s report on Recode about Comcast agreeing to have the Netflix app available in its X1 platform is the latest twist in a complicated relationship. After years of scoring points off each other with their fundamentally different world views – old media versus tech disruptor – they now both realize that their interests are growingly increasingly aligned.
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Why Social Media Needs Video

Tim Mulligan
Last week saw headline grabbing announcements from the two big “traditional” players in social media - Facebook and Twitter. Facebook’s announcement that it was going to widen its live broadcasting service Live to groups and events was accompanied by its statementthat it was placing a new video tab at the centre of its mobile app, facilitating video discovery and sharing.
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