MIDiA Blog - Page 106

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Will Amazon Eat The Voice Command World?

Karol Severin

9 Jan 2017

Last year was undoubtedly the year of video. As CES kicked off to shine more light on where the efforts of the industry are headed this year, it is becoming increasingly clear just how much voice command is emphasised, particularly as the battle for connected homes and cars heats up.

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Medium’s Job Cuts Are Symptomatic Of A Bigger Issue In Online Publishing Monetisation

Zach Fuller

6 Jan 2017

Twitter co-founder Evan William’s quality written content platform Medium announced yesterday it would be cutting around a third of its staff, chiefly those in its ad-sales team. In delivering the announcement, Williams pertinently wrote: ‘Upon further reflection, it is clear that the broken system is ad-driven media on the Internet.

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Music Subscriptions Passed 100 Million In December. Has The World Changed?

Cover image for Music Subscriptions Passed 100 Million In December. Has The World Changed?

Mark Mulligan

6 Jan 2017

Amazon Prime Music

In streaming’s earlier years, when doubts prevailed across the artist, songwriter and label communities, one of the arguments put forward by enthusiasts was that when streaming reached scale everything would make sense.

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Welcome To The New Episodic Reality Of Online Video

Cover image for Welcome To The New Episodic Reality Of Online Video

Tim Mulligan

5 Jan 2017

episodic length

2016 was big for many reasons and one of the lesser known yet significant developmental milestones for online video was the launch of The OA , an original series launched by Netflix on December 16 th .

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Quick Take: Can Pokemon Go Help Boost The Smartwatch Market?

Karol Severin

23 Dec 2016

Pokemon Go launched for Apple Watch with an Android version coming soon. The smartwatch version will undoubtedly provide better experience to Pokemon Go players, but will the mobile gaming phenomenon prove strong enough to actually affect the smartwatch market? A Match Made In Heaven The integration of Pokemon Go into Apple Watch could prove to be a major win-win for both parties involved.

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Facebook The Media Company: If It Looks Like A Duck

Mark Mulligan

22 Dec 2016

Facebook Media Company

facebook media strategy

Yesterday Facebook's CEO Mark Zuckerberg finally confirmed that Facebook is a media company , not a traditional one, but a media company nonetheless. This is something we've been thinking about a lot at MIDiA, so much so in fact that we have just publishedan entire report on the subject: "Facebook The Media Company: If It Looks Like A Duck" The report forms part of MIDiA's new Paid Content service, which we will be telling you more about early in the new year.

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Mad Men, Video Advertising And Transparency

Tim Mulligan

20 Dec 2016

The news last week that yet another major Advertising Agency has been contacted by the US Department of Justice “concerning video production and post-production practices in the advertising industry” raises fears that all is not well in the world of video advertising.

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Why Super Mario Run Will Be A Hit Game, But Not A Mobile Craze

Karol Severin

16 Dec 2016

Nintendo launched its much anticipated Super Mario Run yesterday on iOS globally. The media has been flirting with Pokemon Go comparisons throughout the lead up to the release. The record breaking story of Pokemon Go makes both consumers and the press look for the next big thing.

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The Second Coming Of Silent Cinema

Tim Mulligan

16 Dec 2016

digital behaviour

89 years ago The Jazz Singer was released and the moving image industry went through one of its periodic transformative moments. The jazz singer was the first “talkie”; a film with sound. At a stroke, movies became audiovisual and Hollywood entered its golden age, which lasted right through to the emergence of video in the 1970s and the format wars of the early 1980s.

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Experience Should Be Everything In 2017

Mark Mulligan

16 Dec 2016

2017 is going to be a big year for streaming. Spotify will likely IPO, paid subscribers will pass the 100 million mark in Q1, playlists will boom. 2017will build upon an upbeat 2016 in which the major labels saw streaming drive total revenue growth.

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MIDiA Research Predictions 2017: The Year Of The Platform

Mark Mulligan

13 Dec 2016

Access Industries

Following an 84% success rate for our 2016 Predictions report, we today launch our 2017 predictions report: ‘ MIDiA Research Predictions 2017: The Year Of The Platform’. The report is immediately available to all MIDiA subscription clients and can also be purchased for individual download from our report store here.

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Quick Take: Twenty-First Century Fox Makes Its Move on Sky

Tim Mulligan

9 Dec 2016

Today’s announcement of the tender offer by Twenty-First Century Fox to buy up the remainder of Sky Plc which it doesn’t currently own could be one of the most pronounced outcomes of Brexit for the UK media landscape.

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Why PewDiePie Contemplated Deleting His YouTube Channel

Tim Mulligan

9 Dec 2016

PewDiePie who runs the most subscribed YouTube channel which has just surpassed 50 million subscribers declared that he is going to close down his record-breaking channel today. PewDiePie, aka Swedish gaming vlogger Felix Kjellberg has built up a reputation as an irreverent larger than life YouTuber celebrity.

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Adblocker User Deep Dive – High Value Users That Cannot Be Ignored

Cover image for Adblocker User Deep Dive – High Value Users That Cannot Be Ignored

Karol Severin

9 Dec 2016

adblocker users

MIDiA Research has published our latest adblocking report:‘Adblocker User Deep Dive – High Value Users That Cannot Be Ignored.In it we combine data on adblocker user demographics, their media behaviour as well as their digital media spending habits to create the definitive assessment of the adblocking user segment.

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Meitu Is Going Public, But Can It Monetize?

Karol Severin

7 Dec 2016

Meitu, the smartphone manufacturer, digital beauty, photo and video apps company, is undertaking initial public offering (IPO) on the 15th of December, looking to raise $750 million at a $5.2 billion valuation.

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YouTube Reaches $4bn In Music Industry Rights Payments

Cover image for YouTube Reaches $4bn In Music Industry Rights Payments

Mark Mulligan

6 Dec 2016

Music Royalties

YouTube just reported that it has paid $1 billion to ‘the music industry’ over the course of the last 12 months. That takes its cumulative payments (since 2007) up to $4 billion. The year-to-date payments for $900 million are a 22% on the full year payments made in 2015 – the year in which labels started going for YouTube’s jugular because they felt it was not paying its fair share (ie the value grab / value share).

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Could Facebook Spell Trouble For Snapchat’s IPO?

Karol Severin

2 Dec 2016

messaging platforms

Snapchat is gearing up for its IPO which, if successful, could provide enough capital to finalize the company’s pivot from a trendy social messaging app into a full-fledged mobile platform. With new capital Snapchat will be able to compete much more effectively with Facebook.

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Sony Downgrade Playstation VR Sales Projections – What Next for VR?

Zach Fuller

2 Dec 2016

Following a much-hyped global release only a few months ago, Sony announced earlier this week they were downgrading their Playstation VR sales projections for 2016. Although many had predicted earlier in the year that Sony held a clear-cut initial advantage in an embryonic VR industry over competitors Oculus and HTC.

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Netflix Flexes Its Licensing Muscle

Tim Mulligan

1 Dec 2016

The announcement yesterday that Netflix is going to allow TV and movie downloads for offline viewing is a seismic moment for TV generally not just SVOD (subscription video on demand) services in particular.

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Why CNN has Acquired A Video Start Up Founded By A YouTuber

Tim Mulligan

29 Nov 2016

Monday’s announcement by CNN that is has agreed to acquire Beme the social media app created by YouTuber Casey Neistat shouldn’t come as a surprise. The deal represents a tie up of the old media world and the new media world by two parties struggling to gain traction in a relentlessly competitive and evolving digital landscape.

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