MIDiA Blog - Page 111

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Quick Take: EU Takes A Swipe At YouTube’s Safe Harbour

Mark Mulligan

14 Sep 2016

The EU today announced a raft of reform proposals for copyright, encompassing news, video and of course music . Among the proposals is the recommendation that sites like YouTube that currently operate under safe harbour proposals would have to proactively scan their services for copyright infringing...

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The Inevitable Video Data Wars

Tim Mulligan

13 Sep 2016

Netflix’s recent filing to the FCC (Federal Communications Commission) inquiryon advanced broadband sets the stakes for a clash of world views between the TV and the tech worlds. The SVOD giant’s position in support of its argument for increased data caps by Internet providers is as follows: “...

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MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

Cover image for MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

Mark Mulligan

11 Sep 2016

Chart Of The Week

Facebook messenger

The arrival of chatbots has been widely covered by the media in the last few months. The hype peaked in April 2016 when Facebook (though by no means the first company to do so) released its Messenger Platform and invited developers to build chatbots for its Messenger app.

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Apple Pay’s Launch in Japan is a Bet on Revolutionising the Country’s Streaming Market

Zach Fuller

9 Sep 2016

Often lost among the impassioned online reactions to the removal of the headphone jack at Apple’s iPhone 7 unveiling this week was the expansion of Apple Pay’s Asian strategy. This was specifically emphasised on Japan, where Apple Pay will be launching for the first time in October.

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Watch Out Access, Liberty Media Is Building A Full Stack Music Company

Cover image for Watch Out Access, Liberty Media Is Building A Full Stack Music Company

Mark Mulligan

7 Sep 2016

Access Industries

Access Industries’ full stack music company has, ahem, company: Liberty Media. With a combined market market cap of $37 billion, John Malone’s Liberty group of companies is by anyone’s standards a serious player.

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Why Snapchat Is Getting Into Augmented Reality

Tim Mulligan

7 Sep 2016

Media and Marketing

The news that messaging app of the moment Snapchat is investing in building out an augmented reality device similar to the Google Glass product marks a pivotal moment in the five year old company’s history.

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The UGC Backlash: Contextualising #YouTubeIsOverParty

Zach Fuller

2 Sep 2016

online advertising

The #YouTubeIsOverParty trend may have puzzled many Twitter browsers, yet since the announcement of YouTube’s subscription service entitled YouTube Red last year, there have been vocal concerns by some of the platform’s most popular personalities about where the Online Video behemoth was heading...

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Quick Take: Google’s ‘In Apps’ Surface Content Stored In Apps On Android Phones

Karol Severin

1 Sep 2016

Amidst the transformation from siloed mobile experiences to more integrated and fluid mobile ecosystems, Google is rightly concentrating on what it knows best – search. After starting to surface apps on Google Search, and letting users ‘stream’ certain apps without the need to install them, th...

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Revenues Up But Audiences Down- The TV Sports Conundrum

Tim Mulligan

1 Sep 2016

The 2016 Rio Olympics were bitter sweet for NBCUniversal. The US Network which holds the exclusive US TV broadcasting rights for the Olympics announced both record ad revenues and at the same time a decline in TV viewers compared with the 2012 London Olympics.

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Will Broadcast News in VR Bring a New Wave of The CNN Effect?

Zach Fuller

26 Aug 2016

With CNN and Next VR announcing they will be broadcasting on October 13th the first ever live-streamed news event, it brings to mind the implications of the last revolutionary shift in broadcast news: that of the 24-hour news cycle.

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Apple Just Changed The Rules Of Telco Music Strategy

Mark Mulligan

26 Aug 2016

Apple today made an announcement that has in an instant turned the tables in the streaming marketplace: it has launched a 6 month Apple Music bundle with mobile carrier EE in the UK . EE is now unique in the western world in having a music offering both for post-pay (Apple Music) and for pre-pay (th...

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Shine Adds Econet To Its Network-Level Adblocking Client Roster

Karol Severin

25 Aug 2016

On Thursday last week, Shine, the company behind offering adblocking solutions to mobile operators, announced a new mobile operator partnership. Econet is a telecommunications group mainly active in Africa, but with existing operations and investments in other continents, such as Asia, North and Sou...

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Is Virtual Reality A Partial Answer To Ad-Blocking?

Tim Mulligan

25 Aug 2016

product placement

According to the Innovid 2016 Global Video Benchmarks report, VR based advertising is 30 times more effective than mobile and 60 times more effective than desktop when measured by engagement. VR ad click through-rates or “gaze-though rates” have been measured by VR mobile ad network Immersv ’s...

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Introducing The Future Music Forum

Mark Mulligan

22 Aug 2016

Future Music Forum

This September MIDiA will be participating in t he Future Music Forum (FMF) in Barcelona . We’ve been involved with the FMF since its inception and we think it’s a great, intimate event that combines forward thinking presentations with informal but highly productive networking.

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Quick Take: Why Mr. Robot App Is an Exciting Case To Watch

Karol Severin

19 Aug 2016

Mobile messaging

Mr. Robot is a cyber-security psychological thriller of NBCUniversal, popular with the tech-crowd. The company has partnered up with Telltale Games and Night School Studio and created a mobile game as a spin-off.

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Technology Roots: Why Hip-Hop and Dance Leaves Rock Behind in the Streaming Era

Zach Fuller

19 Aug 2016

chance the rapper

The Tidal, Spotify and Apple Music exclusives Cold-War reveals something telling: from Drake, to Chance the Rapper, Frank Ocean and The Weeknd, the quest to garner exclusives has been done almost entirely with R&B, Hip-Hop and Dance artists, with minimal efforts to secure the same deals for Rock...

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Why Microsoft Has Acquired A Live Game Streaming Platform

Tim Mulligan

15 Aug 2016

Only 8 months on from its January 2016 launch, live interactive game streaming site Beam has been bought by Microsoft. In many ways an aquihire (where acquiring company looks to acquire the team running a company as much as the company itself) the Beam team will be absorbed into Microsoft’s Team X...

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Sports and Virtual Reality: Why Next VR Closed a Record VR Funding Round

Zach Fuller

12 Aug 2016

Virtual Reality sports broadcasting company Next VR closed an Asian-centric Series B round on Tuesday of around $80 Million, valuing the company at $800 million in a round that included CITIC Group, Softbank Corp and China Assets Holdings.

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How Facebook Is Trying To Defend Against Adblocking

Karol Severin

10 Aug 2016

adblocking defense tactics

desktop adblocking

Yesterday, Facebook announced changes to its ad control tools for users along with the intention to start serving ads to adblocking users on desktop. Bypassing adblockers is a bid to mitigate the resulting revenue leakage.

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The Voice Comes To Snapchat

Tim Mulligan

9 Aug 2016

Yesterday’s announcement by TV Network NBCUniversal that it has agreed a new multi-year deal with Snapchat to produce short form versions of its content specifically for the messaging platform represents a significant move forward for both companies.

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