Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

YouTube Reaches $4bn In Music Industry Rights Payments

Cover image for YouTube Reaches $4bn In Music Industry Rights Payments
Mark Mulligan
YouTube just reported that it has paid $1 billion to ‘the music industry’ over the course of the last 12 months. That takes its cumulative payments (since 2007) up to $4 billion. The year-to-date payments for $900 million are a 22% on the full year payments made in 2015 – the year in which labels started going for YouTube’s jugular because they felt it was not paying its fair share (ie the value grab / value share).
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We're Hiring!

Cover image for We're Hiring!
Mark Mulligan
We'vebeen fortunate enough to have had a good 2016 at MIDiA Research and we're now planning for an even better 2017. To this end we're hiring for two new positions in our London office: Production Manager / Content Editor Account Executive Details of these tworoles are listed below.
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YouTube And The Power Of The Cultural Conversation

Tim Mulligan
#MadeForTrends is Google’s big PR campaign to present YouTube as a content destination for mainstream consumers to rival linear TV and to show its value as a digital partner for advertisers. In a presentation at Google’s new resplendent UK Headquarters at Kings Cross on Thursday –the pitch was clear – YouTube is a thing and it’s only getting bigger.
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Quick Take: Amazon Music Unlimited Comes To The UK

Mark Mulligan
Amazon announced the anticipated launch of Amazon Music Unlimited in the UK today. For my full take on Amazon Music Unlimited see my previous post here. Make no mistake, Amazon are taking this launch seriously, with a coordinated PR campaign and press release quotes not only from Amazon’s head of streaming music Steve Boom but also from Jeff Bezos himself.
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How Snapchat’s Year of Living Dangerously Could End with a Major Win

Zach Fuller
Despite an audience both of huge scale and engagement (150m Daily Active Users), this is an uncertain time for Snap Inc. Though they have impressively manoeuvred away from their original incarnation as the alternative ephemeral image-messaging app towards building an impressive advertising model of discover channels and sponsored lenses, the company will be fully aware that in order to safeguard their lucrative prospective IPO (presently valuing the company at $25 Billion), they must preserve anarrative of continual growth if they areto acquiesce with Wall Street demands of tech stocks.
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