MIDiA Blog - Page 49

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Peacock arrives to disrupt the European streaming market

Cover image for Peacock arrives to disrupt the European streaming market

Tim Mulligan

16 Nov 2021

Today, November 16th, Peacock finally arrives in Europe with its soft launch in the UK and Ireland via Comcast’s European subsidiary, Sky. At no additional cost, Peacock will be made available to Sky TV and NOW Entertainment members in the UK and Ireland.

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Entertainment has an important role to play in the climate crisis

Cover image for Entertainment has an important role to play in the climate crisis

Hanna Kahlert

12 Nov 2021

Friday the 12th November marks the last day of the COP26 summit, aimed at setting climate goals for the next year to address the ecological crisis that is set to disrupt the future of humanity – which, if not addressed, may spell its end.

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Tribes are the future of fandom (and that may or may not be a good thing)

Cover image for Tribes are the future of fandom (and that may or may not be a good thing)

Mark Mulligan

12 Nov 2021

Media and Marketing

At MIDiA, we spend a lot of time exploring the fan economy and how new forms of fandom are redefining media businesses. The most significant underlying dynamic is the fragmentation of fandom: the dynamic whereby we move ever further from mass-reach media, where everyone is exposed to the same conten...

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Reality check: NFTs are still niche, but they do have mainstream potential

Cover image for Reality check: NFTs are still niche, but they do have mainstream potential

Karol Severin

11 Nov 2021

Audience Insight

The rise of NFTs has certainly been one of the talks of 2021. Looking at emerging trends and then separating the hype from the substance is MIDiA’s specialty. This is particularly pertinent as the most hyped trends are often labelled as ‘going mainstream’ too early, which can be a misleading l...

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Can music rights expand to drive the new music creator economy?

Cover image for Can music rights expand to drive the new music creator economy?

Kriss Thakrar

11 Nov 2021

rights acquisition

Music publishing

music catalogue M+A

The investment that is pouring into music rights has exploded in recent years, hitting $10 billion at the time of writing and set to increase much further. Many rights acquisitions deals have been based on the catalogues of the traditional music industry (writer/publishing and master rights).

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ViacomCBS points the way to D2C sustainability

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Tim Mulligan

10 Nov 2021

The streaming video revolution over the previous two years is busy transforming from growth at any cost, towards establishing a viable path to exist beyond the current surge of investment. The ultimate business objective is for streaming to be seen as viable post-broadcast business model for the tra...

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Why a VR metaverse is not the future of digital

Cover image for Why a VR metaverse is not the future of digital

Hanna Kahlert

5 Nov 2021

consumer insight

Amid a perfect storm of government scrutiny, potential anti-trust legislation, a whistle-blower, and social media disruption at the hands of burgeoning creator tools (like TikTok), Facebook – sorry, Meta – has announced its grand plan to build out the new future of the digital frontier: the meta...

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Quick take: Another blow for Epic Games as Fortnite shuts down in China

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Karol Severin

4 Nov 2021

It has not been the best year for Fortnite. Following the fiasco with its Apple lawsuit, as well as year on year consumer penetration having declined , the Fortnite maker announced that it is shutting down its Chinese version of Fortnite, Fortress Night.

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Why Netflix is making its play to become a (meta) entertainment service

Cover image for Why Netflix is making its play to become a (meta) entertainment service

Tim Mulligan

3 Nov 2021

Business Strategy

A deliberate strategic change in the core business utility of any company is difficult. For a business such as Netflix, which is synonymous with streaming video subscriptions, diversifying into games is poised to be as transformative as last week’s Facebook Inc’s Meta rebranding exercise.

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Creator consolidation: Fender becomes the next creator tools major

Cover image for Creator consolidation: Fender becomes the next creator tools major

Kriss Thakrar

2 Nov 2021

music production

Independent artists

When Francisco Partners brought together Native Instruments and Izotope, it created the first creator tool major . Now a second player has staked its claim: Fender has made one of the biggest creator tools moves of the year through its acquisition of guitar-focused creator tools company, PreSonus .

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Facebook is about to disrupt itself out of existence…again

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Mark Mulligan

29 Oct 2021

Facebook’s rebranding to Meta can be interpreted in many ways. It can be seen as: following Google / Alphabet’s lead in communicating a new chapter in its business; putting distance between the company and its most well-known app, ahead of it beginning to decline; shifting the story away from wh...

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FaZe goes public – what to watch out for

Cover image for FaZe goes public – what to watch out for

Karol Severin

28 Oct 2021

FaZe is going public via a SPAC merger. It is positioning itself as the company who can help brands reach Gen Z. Can it succeed? Every generation or so, there is a company that builds its narrative to investors around being the company to help reach and influence the ever-so-fickle young demographic.

min read

Lean-in is the future because it is the past

Cover image for Lean-in is the future because it is the past

Hanna Kahlert

27 Oct 2021

Cultural trends

The modern mantra of “kids these days” might (in the industry) typically finish with something like “ are killing good music ” or “are on TikTok too much”. The strategists developing the future of propositions look at the ‘silver streamers’ (aged 55+), who over-index for home speaker...

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Why HBO Max needs to invest in the new global hit model

Cover image for Why HBO Max needs to invest in the new global hit model

Tim Mulligan

26 Oct 2021

Last week, the AT&T Q3 earnings announcement revealed that HBO Max has now reached 69.4 million subscribers (up 12.5 million from last year, and up 1.9 million from the previous quarter). Today, HBO Max went live in the Nordics and Spain, beginning its 27-territory rollout in Europe.

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Why Adele is Bond and BTS is Squid Game

Cover image for Why Adele is Bond and BTS is Squid Game

Mark Mulligan

25 Oct 2021

When Spotify announced that Adele had broken the record for the most streams in one day, with 19.8 million streams , the caveat was that this was true as long as you do not include all of the streams BTS had accumulated in 24 hours for ‘Butter’ in May.

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Why making memes with creator tools is the new music industry

Cover image for Why making memes with creator tools is the new music industry

Kriss Thakrar

25 Oct 2021

user-generated content

music production

The creator tools business has been one of the biggest winners of the pandemic, as people turned to music-making in record numbers. Second-hand gear marketplace, Reverb.com, provided some insight into the products driving the creator boom – and two, in particular, stand out: the MPC One and OP-1 s...

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EA’s exclusive FIFA license is under threat as games go cross-entertainment

Cover image for EA’s exclusive FIFA license is under threat as games go cross-entertainment

Karol Severin

22 Oct 2021

Last week it was reported that FIFA and EA are at an impasse regarding the renewal negotiations of an exclusive license deal. EA stated that it is considering renaming its flagship football title, while FIFA responded with a press release stating that “the future of gaming and esports for football...

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Quick take: What the Apple event’s creator focus means for lean-in entertainment

Cover image for Quick take: What the Apple event’s creator focus means for lean-in entertainment

Hanna Kahlert

21 Oct 2021

The October 18th Apple event –for all its usual showmanship – did not have anything hugely innovative to unveil. New colours of the Apple HomePod, a new tier of AirPods, and the return of MagSafe charging, distinctive input ports, and actual keys instead of a touchpad on the upgraded MacBook Pro...

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Is Wall Street starting to curb its D2C enthusiasm?

Cover image for Is Wall Street starting to curb its D2C enthusiasm?

Tim Mulligan

20 Oct 2021

Business Strategy

On Monday, media major Disney received a Wall Street downgrade from a Barclays investment analyst who cited the growing challenge of creating new Disney+ originals with the same “ franchise value or visibility ” of the existing Disney IP (intellectual property) on the streaming service.

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Adele’s success will be best measured in cultural impact – not sales

Cover image for Adele’s success will be best measured in cultural impact – not sales

Mark Mulligan

15 Oct 2021

Adele is something of an anomaly in the modern music business, a throwback to how things used to be. These days even the biggest artists struggle to get mainstream attention for their new releases in a flooded market that is defined by more releases than ever before, and the ‘always on’ artist w...

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