Kriss is one of MIDiA’s consultants and regular music analysis contributors. His main areas of interest are creator tools, music sync and rights.

Creator culture
The song becomes the feed

Report by Mark Mulligan and Kriss Thakrar

26 Apr 2021

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creators

Music creators

creator tools

The creator tools marketplace is creating a revolution in the culture and business of music. The third decade of the millennium represents the opening of a new chapter for the music business, with the...

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The social studio will empower the next million producers

Blog post by Kriss Thakrar

23 Apr 2021

creator tools

Social Studio

social media

MIDiA recently explored the concept of the social studio and the more sophisticated tools for creation that are being embedded in social media platforms. It did not take long for this to go from concept...

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Social media is becoming a social studio

Blog post by Kriss Thakrar

13 Apr 2021

creator tools

social media

TikTok

Social media platforms have spent the past decade redefining what it means to be a visual creator. They are now on the cusp of doing the same with music. TikTok has announced a wave of new features , including...

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How Amazon could enhance its NFL coverage with virtual concert experiences

Blog post by Kriss Thakrar

30 Mar 2021

SVOD

Amazon Prime

NFL

Amazon Prime has acquired the exclusive Thursday Night Football (TNF) rights to 15 NFL games, marking a new era for the world’s most valuable sports league. This shift is a giant step towards the normalisation...

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Addison Rae will not be owned: The pitfalls of the major label business model

Blog post by Kriss Thakrar

25 Mar 2021

Major labels

TikTok

independent artists

TikTok stars are rejecting major labels. It is no secret that major labels are being outpaced by independent artists in the overall market. Addison Rae has a combined following of over 100 million between...

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Roblox, piracy and the future of music in UGC 2.0

Blog post by Kriss Thakrar

19 Mar 2021

user generated content

music piracy

Roblox

A community of Roblox users are losing a battle against moderation as the platform cracks down on music piracy, due to the platform’s newly public status bringing with it a new level of responsibility....

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