Case Studies Music

Fender The journey from a vintage icon to a driver of modern music making

Case study by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano
Cover image for Fender

Case Study

Synopsis PDF
Fender has long been renowned for one thing more than anything else – guitars. Since releasing its first guitars in the early Fender has become an icon in music. For a long time, their historical legacy...

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