Splice

Founded in 2013, US-based music creator platform Splice has become one of the most recognisable brands in the creator tools space. Splice took the subscription access model for music sounds and samples to a global scale, both riding and driving the creative trend towards sounds-based music production. Its library ofsounds, including beats from the world’s biggest producers, are used in tracks by pop stars, like Justin Bieber.

What distinguishes Splice from many other sounds platforms is its strategic ambition. Splice is one of the leading proponents of the creator hub strategy, layering on additional tools and services to its core sounds proposition, to enable it to serve an ever larger share of the creative workflow. New features include rent-to-own plugins and VSTs from music software partners, skills sharing, collaboration, and AI-assisted music production tools.

As the music creator tools marketplace becomes ever more congested, due to the influx of new players, creator hubs, like Splice, will play a crucial curatorial role, helping surface the most useful and relevant tools to their respective userbases.